Athletic Brewing Is Changing the Game.

What happens when NFL quarterbacks stop just drinking the beer and start owning the company?

Dak Prescott and Drake Maye recently became athlete-owners of Athletic Brewing, one of the biggest names in the non-alcoholic beer movement. And their involvement raises a much bigger question:

Are we watching a major shift in sports culture?

For decades, beer and professional sports were practically inseparable. The old-school NFL quarterback was the guy crushing beers after the game. Today, elite athletes are talking about recovery, sleep, performance, longevity, and what they put in their bodies. And now some of those same athletes are putting their names, platforms, and money behind non-alcoholic beer.

Shane Ramer takes a curious, funny, and sometimes skeptical look at Athletic Brewing, Dak Prescott, Drake Maye, non-alcoholic beer, masculinity, performance culture, and the rapidly changing relationship between athletes and alcohol.

Is non-alcoholic beer actually cool?

Is it just fake beer for people who don't want to admit they're drinking?

Shane also gets personal about his own relationship with alcohol and why he believes the bigger conversation isn't simply about being “sober.” It's about becoming more intentional about what helps you perform, connect, celebrate, recover, and actually enjoy your life.

Because maybe the future isn't about whether you drink or don't drink.

Maybe it's about whether you're getting everything you want out of your life.

This is a conversation about beer.

But it's really about where sports, culture, business, and performance are headed next.

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Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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25 years after 9/11, we’re still living in the world it created.

Security. Surveillance. War. Media. Technology. Fear. Freedom.

September 11 changed America in ways most of us never could have imagined. And now, 25 years later, it’s worth asking: Did we actually learn anything?

We’ll also get into the $2.3 trillion question, Tony Romo, Trump and AI, and some of the strange connections surrounding the world we’re living in today.

And for me, there’s one more reason this date matters. September 11 is also the day I gave up drinking 13 years ago.

One day changed a country.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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We’re all full of shit.

Tiger Woods, Bill Simmons, Mark Ruffalo — three completely different stories, but somehow the same theme: everybody’s got an explanation.

Tiger crashes his car. Bill gets caught up in a sports betting mess. Mark Ruffalo finds himself in the middle of a $111 billion media merger and an internet outrage cycle.

And then there’s the rest of us.

In this episode, Shane gets into why we’re so good at explaining our decisions, defending our behavior, and convincing ourselves that maybe the thing we did wasn’t really that bad.

Because sometimes the biggest problem isn’t what we did.

It’s the story we tell ourselves about why we did it.

Culture, controversy, celebrity chaos, sports, sobriety, and a little reality check along the way.

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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Sonny Mayo has spent decades living the life most musicians only dream about. A veteran guitarist and longtime fixture in the heavy music world, Sonny has performed and recorded with bands including Snot, Sevendust, Hed PE, Amen, and the Exies, building a career around loud music, relentless touring, and life on the road.

But these days, Sonny’s life looks very different.

After recently suffering a massive heart attack and undergoing bypass surgery, Sonny found himself facing something no tour, album, or guitar could prepare him for: his own mortality. And as he fought his way through surgery and recovery, something strange started happening.

His caregivers had names like Enoch, Michael, Angel and Gabriel, and his head surgeon was wearing a shirt featuring a burning heart.

Coincidence?

Or was something bigger happening?

In this wide-ranging conversation, Sonny and Shane go far beyond the heart attack. They talk about God, Jesus, spirituality vs. organized religion, sobriety, mortality, and what happens when life forces you to reevaluate everything you thought mattered.

They also go down some very different roads: COVID, the Palisades fires, leaving California, the changing culture of America, retiring from music, and Sonny’s new life in Arizona building a real estate business with his wife.

After decades in music, Sonny has officially stepped away from the stage, but not from the conversation.

This is a story about surviving, starting over, questioning everything, and realizing that maybe the greatest performance of your life begins after the applause stops.

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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Why are we so obsessed with watching other people fail?

This week, Shane dives into the bizarre arrest of 49ers CEO Jed York, Deshaun Watson getting booed by Cleveland fans, Katey Sagal celebrating 40 years of sobriety, Trump’s IndyCar spectacle in Washington, D.C., and the latest U.S.-Canada political beef.

It’s sports, celebrity culture, politics, sobriety and a whole lot of absurdity, with a sober-minded perspective on why we’re so drawn to the chaos.

Because apparently, good news doesn't get clicks.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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UFC controversy, Jayden Daniels and the great LSU jersey-number debate, baseball somehow discovering a fourth out, and the latest circus that is American politics.

In this episode, Shane Ramer takes a sarcastic look at the strange world we're living in, and asks why we've become so obsessed with everything, all the time.

From athletes and attention-seeking to politics, social media, and the never-ending need to have an opinion, maybe the real problem isn't that there's too much happening...

Maybe we're consuming too much of it.

Shane also gets into what sobriety taught him about protecting your attention, staying clear-headed, and knowing when to step away from the noise.

It's sports. It's culture. It's politics. It's ridiculous.

And apparently, baseball has four outs now.

Welcome to the plot. We're all a little lost.

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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In this episode, Shane takes a sarcastic look at Brad’s decision to drink after seven years sober, the obsession with celebrity recovery, and why we seem to care more about what famous people are doing than what’s happening in our own lives.

Then we go down the social media rabbit hole, Facebook arguments, influencer scams, “COMMENT FART AND I’LL SEND YOU MY FREE GUIDE,” and the bizarre reality that social media used to be fun.Because maybe the bigger problem isn't Brad Pitt drinking.

Maybe it's that we're all spending way too much time watching everybody else live their lives.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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https://people.com/brad-pitt-sober-actor-reveals-he-s-drinking-again-12037592?utm_source=chatgpt.com

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In this episode, Shane takes a look at modern culture and asks why we're surrounded by more information, more convenience, and more self-improvement content than ever... yet so many people still feel stuck.

From social media "experts" and AI to dopamine, distraction, and the comfort economy, we explore why real change has less to do with finding the perfect hack and more to do with doing the hard things we've been avoiding.

Because maybe the biggest obstacle isn't alcohol.

Maybe it's our addiction to comfort.

Episode Highlights:

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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In this episode, Shane explores what this recent tragedy reveals about modern culture, from bystander behavior and situational awareness to the importance of being prepared, staying calm under pressure, and living with a clear mind. Why do so many people reach for their phones before helping? What does real courage look like? And how can we become the kind of people our families can count on when life takes an unexpected turn?

This isn't about fear. It's about responsibility, preparedness, and building a life that's ready for whatever comes next.

Episode Highlights:

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

https://www.foxnews.com/us/idaho-in-n-out-burger-shooting-motive-mystery-armed-citizen-speaks

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Everything is faster. Everything is easier. So why does it feel like everyone is more anxious, distracted, and exhausted than ever?

This week, Shane takes a look at modern culture through the lens of performance, sobriety, and a healthy dose of sarcasm. From AI coworkers and wellness gadgets to dopamine addiction and convenience culture, we explore why we're optimizing everything except the things that actually matter.

Has technology made us better... or just busier?

If success is easier to access than ever before, why are so many people still stuck?

This episode isn't about rejecting technology, it's about asking better questions, taking back your attention, and removing the distractions that quietly keep you from becoming the person you're capable of being.

Because maybe the greatest performance hack isn't another app...

Maybe it's learning to live with a little more intention.

Episode Highlights:

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