"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.

You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotional

In this special solo episode, Jess — who spent 15 years as a copywriter and creative director for brands like McDonald's, Pop-Tarts, and Cottonelle — shares 4 ways to think more like a B2C creative so you can craft more inventive, exciting B2B campaigns.

Repurposing is more than just sharing a link on social. You have to reframe your content in a way that feels native to each social platform. 

In this episode, Jess and Susan walk you through how to repurpose a blog post in each of the four major social channels, and the best way to put paid support behind that content.

(Plus, get Jess's prediction on the channel she thinks will surpass TikTok for B2B in the very near future.)

Original, first-party data stories and research reports are becoming more and more valuable. Because, you know, they require actual humans to create them as opposed to just AI and robots. 

This means understanding how to collect, organize, and story tell around data is also increasingly important. So sit a spell and hear how Susan and Jess approach the process. There's a 99.9% chance you're gon' love it.

Of all the things Susan and Jess have built together, their most  successful was a weekly newsletter. Over the course of one year, subscribers grew by 54%, and open rate and CTR shot up by by 33% and 77%, respectively. At one point, it became the leading source of ICP demos booked across the company.

In this episode, Jess and Susan walk you through their exact framework so you can turn your newsletter into a trust-building, affinity-boosting revenue machine.

Jess and Susan take turns revealing the marketing metrics they're keen on measuring this year. These are not your typical KPIs — Scout's honor.

Susan and Jess reveal three favorite places to dig up insights, data, and anecdotes to fuel your marketing efforts. Plus, they share the the must-ask questions to get the RIGHT info from those sources.

Jess and Susan freak out about podcasting together again (huzzah!) before sharing the six marketing trends they believe are quickly becoming best practices.

That's Marketing, Baby — with Jess Cook and Susan Wenograd — launched January 9, 2023.