Meta has gone all-in on the metaverse but how do users and shoppers feel about this virtual future? Martin Gilliard, the Head of Meta Store at Reality Labs at Meta, is helping to make sure that those who step into the metaverse are leaving with a positive experience, and he’s got advice for brands on how to start experimenting and building for more virtual experiences in the future.

Tune in to learn:

• Martin’s contrarian belief about the Metaverse (2:00)
• What is Martin betting on for the future? (6:00)
• What is Meta learning from how customers interact with products (11:20)
• What is Meta experimenting with now? (17:10)
• When will we see virtual shopping as part of our daily lives? (23:30)

Mentions:

• CityDAO

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