The worst clients in the world are cheap clients, wouldn’t you agree?

They negotiate prices, they try to nickel and dime you. You have to do everything on the cheap to make them happy, and it creates a bad experience for everyone when they pay you so little that you cannot do much. You’d rather be selling to people with money.

High-end clients are the people you want to attract to your business. Even McDonald’s is upgrading to McCafé to be a bit more high end. Your life would be less stressful, and it doesn’t take more effort to sell something for $10,000 than $1000. In some cases it takes less effort.

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