The 100 Club

The 100 Club

By Michael MoyeBusinessMarketing
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The 100 Club episodes

  • Peeling back the layers with your prospects w/ Michelle Anderson

    Michelle Anderson, VP of Sales and Operations, at Thrive Senior Living jumps on the mic! This episode is jam-packed with content that you can apply today! In particular, a major focus is on the questions that CRDs/Sales Directors need to start implementing in their tours and discovery calls. Questions that help peel back the layers of your prospect. Truly get to the root of their resident's "why" and how your community can help re-capture a passion that might have been dormant for too long. 

    Enjoy! 


    Michelle Anderson: https://www.linkedin.com/in/michelleherrinanderson/

    Cory Mitchell: https://www.linkedin.com/in/cory-mitchell-802a15167/

    Michael Moye: https://www.linkedin.com/in/michael-moye-a937b982/

    Ad: Sugarcaddythreads.com 

    1 hr 3 min
  • Eliminate anxiety and create a community of joy w/ Glenn Barclay

    Glenn Barclay, the CEO/Partner with The Blake at QSL Management, jumps on the mic! He shares his story on how he got into senior living and why he wanted to take a pay cut to do something where he found true value and belief in what he was doing. 

    Are we creating more anxiety for our team members? Glenn is a firm believer that anxiety is the thief of joy. He goes into how he executes eliminating anxiety for his team and the results that come from it. 

    Glenn Barclay: https://www.linkedin.com/in/glenn-b-b43b6372/

    The Blake at QSL Management: https://www.qslmanagement.com/

    Cory Mitchell: https://www.linkedin.com/in/cory-mitchell-802a15167/

    Michael Moye: https://www.linkedin.com/in/michael-moye-a937b982/


    1 hr 10 min
  • Senior Living Recruiting Experts on Attracting and Retaining Top Talent

    Today we have a conversation with Max McNamara, CEO of FullSpectrum Staffing Solutions, and Katie Churchill, their Sales Development Leader. It goes without saying that it's tough times to not only identify but also retain top talent. 

    A formula to success is to understand a candidate's why, to truly identify the key decision-makers (that go beyond just the talent themselves), and stay ahead of their needs, wants, and desires. Tune in to get all the tips laid out by this awesome team. 

    Full Spectrum website: https://fullspecstaff.com/

    Katie Churchill LinkedIn: https://www.linkedin.com/in/katiechurchill2/

    Max McNamara LinkedIn: https://www.linkedin.com/in/maxwellmcnamara/

    1 hr 8 min
  • How to win as a team w/ Kelly Schwennesen

    We get the opportunity to speak with Kelly Schwennesen, VP of Sales and Marketing, over at SilverPoint Senior Living. A company that is set to acquire distressed communities, during a pandemic, and oh yeah, they're 6 months old... what could go wrong!? See how Kelly and her team are creating strong team dynamics, leveraging their local footprint to create trust with families, and her secrets to understanding the market before acquiring new properties. 

    It's all here! Thanks for listening! 

    You can find Kelly on LinkedIn here: https://www.linkedin.com/in/kelly-schwennesen-7289b684/

    And learn more about SilverPoint here: https://silverpointsl.com/

    1 hr 12 min
  • Upgrading The Senior Living Lifestyle w/ Scott McCorvie

    Scott McCorvie has been active in improving the senior living industry for the past 18 years. He started his career at HealthTrust, competing over 500 senior living appraisal and market studies in markets across the United States. 

    In 2012, he joined Sentio Healthcare Properties where he sourced and closed multiple acquisitions before moving to a much larger REIT, CNL Healthcare Properties, where he led the acquisitions team to complete over $1 billion of transactions nationwide. 

    With a passion for helping owner/operators grow, Scott launched a consulting firm in 2015 and later helped create a regional owner/operator company, Alta Senior Living. 

    Most recently, Scott launched Vita Senior Living, a new senior living investment, development, and management company focused on purchasing communities and improving lives in Florida. Scott has a strong passion for senior living and continually improving the industry, and hosts an industry podcast, The Inner Circle of Senior Living. 

    49 min
  • Using video to create a compelling story w/ Nicholas Begane

    Nicholas Begane shares why he made the move from healthcare recruiting to now becoming a sales specialist at Westmont Living. 

    You can feel his passion as she shares his story and gives tangible tips to implement in your community today. Ways to create urgency in serving more families, event ideas that drive awareness, and much more. 

    We're thankful to have spoken with Nick and can't wait to see the big things he accomplishes in his future. 

    38 min
  • Sales Culture, Dementia Education & Leadership Training w/ Heather White (Grace and Truth)

    Heather White founded Grace and Truth Education to focus on specialized dementia education, offering clinical CEU's, and helping senior living professionals cultivate leadership and business growth. Heather is no newcomer to the world of growth and education - in fact, she found her first love of growing and teaching others via volunteering more than 30 years ago and has continued to this day with leading a Memory Care Cafe program at her local church and volunteering with local and national organizations, including Dementia Friendly Fort Worth and the Alzheimer's Association. 

    1 hr 20 min
  • The Shortcut to Sales and Marketing Success w/ Traci Bild

    For over two decades Traci Bild, Founder of Bild & Co has been redefining business as usual, establishing processes and systems that simplify the complexities of business while accelerating financial results and Company valuations.

    Working with both private and publicly traded companies niched in seniors housing on both the ownership and operator side, Traci and her team have positively impacted 80% of the top 100 seniors housing operators in the U.S., Canada, U.K, the Caribbean, and India.  While the Bild & Co team will continue to drive financial performance for seniors housing owners and operators who meet the criteria to partner; Traci is pivoting.

    You can purchase her new book, The Short Cut to Sales and Marketing Success here: https://www.amazon.com/Short-Cut-Sales-Marketing-Success/dp/B09PMBKSRW

    1 hr 5 min
  • How to improve your marketing ROI w/ Mary Cate Spires

    Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. She has worked with dozens of prominent brands from all over the US including SmartBug Media, HubSpot, and The Arbor Company to drive leads, ROI, and customers through digital marketing efforts. 

    With a degree from the University of South Carolina in public relations and over ten years of digital marketing experience, she is widely regarded by marketing executives to influence marketing strategy and achieve results. 

    You can find her new book, On The Map here: https://www.amazon.com/Map-Multi-Location-Businesses-Marketing-Competition-ebook/dp/B09QMR181N

    1 hr 4 min

About The 100 Club

From the publisher's feed

A podcast aimed to help senior living sales and marketing directors. We talk to both young and experienced leaders in the senior living space in an effort to bring best practices to life. Follow along…