Introducing The 19: Retail
Is Brick and Mortar Dead?
Here at Orange Label, we’ve been working in secret on a very special project. We call it The 19 – A monthly podcast covering response marketing in the world of retail. For our inaugural episode, “Is Brick and Mortar Dead?,” we interviewed everyday people to learn more about their shopping behaviors and determine if brick and mortar stores are here to stay. What we found…might come as a surprise. For all the details, be sure to click the link below and remember to tune in every month for a fresh batch of response marketing insights from Orange Label.
More About The 19
The 19 is Orange Label’s monthly podcast, tackling response marketing in the world of retail. The 19 speaks to the entrepreneurial-minded, offering insight into retail industry trends and marketing strategy best practices. When you tune into The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. Each episode will feature varied hosts, so that you can get to know the Orange Label team and history. The 19, after all, is derived from the sum of 1972, the year our business was founded.
Orange Label Podcast Script
Recorded Intro:
This is The 19. In 19 minutes or less, game-changing Insights in Retail from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.
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HOST INTRO:
Hi there, this is Gina Magnuson, Copywriter at Orange Label, and I’m going to start this episode with a question. When’s the last time you went into a store to shop? While you think on that, I’m going to share a few powerful facts we uncovered about shopping in today’s economy:
Brokerage firm Credit Suisse noted in a 2017 report that over 8,600 brick-and-mortar stores could close their doors in 2017.
A 2016 survey conducted by BigCommerce and Kelton Global found that people do online shopping in some pretty interesting situations: 43% shop while in bed, 23% shop while they’re on the clock and 10% have admitted to shopping while under the influence.
So, this brings us to the question we’re going to unpack in today’s episode: “Is brick and mortar really dead?” And who better to answer that question than you, listeners? We took it to the streets to hear the truth from everyday shoppers.
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HOST:
So, before we dive right into it, let me give you some information about our participants. We had the chance to interview a pretty diverse group of people, male and female, ranging from their early 20s to their late 40s. Each person had a different home life and different priorities, some were single, others had families, and, as you can imagine, no two conversations were alike. As we talked, my questions really turned into rest stops on a winding retail roadmap. I could go on, but we’ve only got 19 minutes or less, so I’m going to play some of these interviews and let you decide: Is brick and mortar dead?
I also want to mention that these recordings took place in offices, cafes and even outside, so sound quality may vary at times.
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HOST:
I’m going to bring it back to the question I asked at the beginning of the episode: When is the last time you actually went into a store and shopped? When we posed this question to our participants, we found people were most comfortable analyzing their shopping behavior by category: Clothing g...
