PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer’s longevity to its focus on being authentic and relevant across all channels.  
 
As Senior Manager of Influencers and Social Media, Tyler leverages a core strategy that revolves around four core pillars:  

• Nostalgia; 
• Humor;  
• Being trend-focused; and  
• Being raw and organic.  

 
During this episode of Retail Remix, we dig into this strategy, and how PacSun leverages its highly engaged network of influencers to drive success across TikTok, Instagram, the metaverse and more. 
 
 
RELATED LINKS 

• Learn more about PacSun  
• See additional coverage about PacSun on Retail TouchPoints  
• Register for the Retail Innovation Conference & Expo to get more insights from Tyler on PacSun’s social strategy