Most men love the 40% Rule. They think it means suffer more, push harder, destroy yourself and call it discipline. That's not strength. That's ego with a motivational quote attached. In this episode, Gene breaks down what the 40% Rule actually means, where it comes from, the neuroscience behind why your brain quits early, and the three biggest mistakes men make when applying it. If you've ever redlined yourself and called it toughness, this episode reframes the whole conversation.

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