In episode 9 of the 5% Podcast, Bryan Mansell sits down with property coach Chris Webb to uncover what really sets successful Estate Agents apart in today’s crowded market.

Chris shares:
✅ Why most Agents struggle to stand out from the competition  
✅ The importance of delivering certainty to Sellers and Buyers  
✅ How to launch new services (like Gazeal Agreements) with impact, not silence  
✅ Why repetition and marketing consistency are critical for building trust  
✅ How scarcity creates demand and wins instructions  

If you’ve ever asked yourself:

“How do I stop losing sellers?”
“How do I prove I’m different from other agents?”

This conversation is for you.

Episode 8: Why Reservation Agreements Are Non-Negotiable for Rikki Cassar

In this episode of the 5% Club, Bryan Mansell is joined by Rikki Cassar of Thames & Country. An Agent who has fully embedded Reservation Agreements into his business model. Rikki shares how his international experience, particularly in the Middle East, shaped his belief in upfront commitment, and why he refuses to list a property without a Reservation Agreement in place.

With a 97% completion rate, Rikki proves that introducing structure, Buyer/Seller filtering, and accountability into the process isn’t just possible, it’s essential. He reveals:

• Why timing is everything when presenting the agreement to Buyers
• How to overcome common objections from clients and solicitors
• What makes Reservation Agreements a competitive advantage against bigger agents
• Real-life examples of how the Agreement protects both sides and minimises fall-throughs

If you’re an agent looking to reduce your fall-through rate, protect your pipeline, and offer something genuinely different, this is the episode to watch.

Watch now and see why Rikki says: “I won’t take a property on without it.”

Episode 7, Bryan Mansell sits down with Jack Durkin and James Humphries-Stone, Co-founders of The Avenue.

They share how moving to a self-employed model helped them reclaim balance, and how Gazeal’s Reservation, Deposit, and Chain Agreements have become their go-to tools for securing deals, protecting commission, and giving clients real peace of mind.

- Why self-employed agents need more security
- How Gazeal builds trust and reduces fall-throughs
- The secret to confidently discussing fees and commitment
- Turning upfront agreements into a powerful differentiator

If you’re serious about improving your pipeline, reducing risk, and offering your clients a better experience, this episode is essential.

Watch now and learn how to stay ahead in a changing market.

In this insightful episode of the 5% Club Podcast, Bryan Mansell sits down with Alex Knight, co-founder of Knight Edmonds, to uncover the impact of Gazeal’s Reservation Agreement on their success.

From day one, Knight Edmonds embedded Gazeal into their business model, not as a bolt-on, but as a core value proposition. Alex shares the story of why they chose not to go it alone, the power of Gazeal’s independence, and how reservation agreements have helped them reduce fall-through rates, eliminate fee negotiations, and close hundreds in reclaimed listings.

They explore:

• Why timing is everything when introducing a reservation agreement
  
  
  
• How transparency and independence build trust with buyers and sellers
  
  
  
• Why Knight Edmonds has never had a negative review following a reservation agreement payout
  
  
  
• Practical advice for agents who want to make this work
  
  
  

Whether you’re sceptical, curious, or ready to take action, this episode is packed with proof, strategy, and the kind of honesty that estate agency needs.

Listen now and rethink how you secure your pipeline.

In this episode of The 5% Club Podcast, Bryan Mansell sits down with Estate agent Paul Leslie to explore how he’s successfully integrated Gazeal’s reservation agreements into his sales process.

Paul shares his journey from industry outsider to trusted agent, how he overcame skepticism, and why reservation agreements are game-changing for both buyers and sellers. From reducing fall-through rates to building trust with upfront information, Paul breaks down how transparency and commitment are reshaping the client experience in estate agency.

If you're an agent looking to improve pipeline security and client satisfaction, or just curious how the UK market is evolving, this is one you won’t want to miss.

Listen in to learn:

• How Paul introduces Gazeal to buyers and sellers
  
  
• His strategy for splitting reservation costs
  
  
• Why early value exchange builds trust
  
  
• What agents are getting wrong about client communication

“There’s no reason not to use it.” — Paul Leslie

In Episode 4 of The 5% Club Podcast, Bryan Mansell is joined by Shaun Adams, Owner of Cooper Adams Estate Agents, who shares a candid and insightful journey of how his agency moved from hesitation to full integration of Reservation Agreements.

From a modest 5% uptake to now nearly 90% of sales secured with a reservation agreement, Shaun breaks down how his team built confidence, adapted their process, and significantly reduced fall-throughs.
The old approach to the new approach: "Build it into every step: from appraisal to offer"

Expect honest reflections, helpful comparisons (including a spot-on car insurance analogy), and a practical 7-step strategy that other estate agents can easily adopt.

Whether you're new to Gazeal or looking to improve your process, this episode is a must-listen for agents serious about certainty, professionalism, and protecting clients.

In Episode 3 of The 5% Club Podcast, Bryan Mansell sits down with Chris Ellis, MD of Harrisons Estate Agents, for a brutally honest conversation about the highs, lows, and real-world results of using Reservation Agreements to secure sales.

Chris reveals:

• Why he's obsessed with reducing fall-throughs (and how it's saved him £100k a year)
• What it's really like dealing with conveyancers under pressure
• How reservation agreements have become a non-negotiable part of his sales strategy
• Why his team now has a 94% completion rate on reserved deals

Plus: A frank chat about Rightmove's fee hikes, estate agent accountability, and what needs to change in the industry.

In Episode 2 of the 5% Club Podcast, Gazeal’s Bryan Mansell sits down with Billy Gill, Director at Balgores, one of the South East’s most respected estate agency groups.

This episode dives into how Balgores has turned Gazeal Reservation Agreements into a competitive edge - boosting market share, protecting clients, and turning uncertainty into action.

Billy shares candid insights from years on the ground:

• How reservation agreements became normalised across their branches
• How “Balgores Secure” helped reshape their brand message
• The emotional impact of being a seller under a reservation himself
• How pressure, process, and personalisation make all the difference
• Why estate agents must stop hesitating and embrace change—or risk being left behind

Packed with real-world stories, valuable advice, and a few laughs (plus talk of eagles, pressure, and client memes), this is one for every agent looking to modernise, protect their pipeline, and truly put clients first.

🎧 Tune in and hear how Balgores made the leap - and why they’re not looking back.

In this special episode of the 5% Club Podcast, we take you behind the scenes at Gazeal to meet the reservation specialists making real change in the property world.

Hosted by Bryan Mansell, this episode features heartfelt, humorous, and honest conversations with Megan, Louis, and Bonita—the voices behind thousands of successful home moves.

From stories of stranded sellers to two-hour calls with elderly clients, this episode reveals the humanity behind Gazeal’s mission.
It’s not just about tech—it’s about trust, empathy, support, and making home-moving feel like progress, not pain.

Topics include:

• The emotional side of Reservation Agreements
• Why human connection matters in a digital world
• What makes Gazeal different (and why estate agents need to take action)
• Bonus banter: If Gazeal were an animal or a car—what would it be?

This episode will make you smile, think, and maybe even rethink how you approach property transactions.

🎧 Tune in. Get to know the people changing the industry—one conversation at a time.