In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. Plus, why the "Fast & Slow" approach to social is the framework that separates brands that win from brands that just post.

This is an episode designed to give you direction in social media, to integrate a purpose into your posting and work strategically to reach your end objective. 

In this episode, we cover:

00:00 Introduction 

05:15 The 5-Step Social Media Strategy

06:45 Step 1: Discovery

20:06 Step 2: Storytelling through strategy 

29:24 Step 3: The Challenge

33:39 Step 4: Problem, Tension, Goal 

34:50 Step 5: Solution 

44:17 The Fast & Slow Approach To Social 

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CONNECT WITH BETH & MICHAEL

Beth: https://www.linkedin.com/in/betheleanorthomas/

Michael: https://www.linkedin.com/in/michaelrichardcorcoran/

Slice Social: https://www.slice-social.com/

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Paul: TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠

Verity: www.linkedin.com/in/verityhurd/