Should you run your company’s marketing campaign like a political campaign? Guest Phillip Stutts says it’s the only way. He is the founder and CEO of Win BIG Media and has 25 years’ experience helping his clients win over 1400 elections. In his new book, The Undefeated Marketing System : How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents, Stutts shares his five-step marketing formula that is used by winning pols and successful companies to grow your business.

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