"Why don't you all f-fade away (talkin' 'bout my generation)
Don't try to dig what we all s-s-s-say (talkin' 'bout my generation)
I'm not trying to 'cause a big s-s-sensation (talkin' 'bout my generation)

I'm just talkin' 'bout my g-g-g-generation (talkin' 'bout my generation)

© T.R.O. Inc.

....Why I do not like to be called a Baby Boomer

Big Pharma television commercials present pretty pictures wrapped in a boat load of side effects, yet consumers run to their doctors to ask for a prescription.  How does that work and why?  If a brand or service provider were to advertise that "using XX product or service may result in death or depression" would you buy it?  

Big Pharma is using consumers to do their marketing for them.

 Just ask your doctor if it's right for you.

We use Alexa Flash Briefings (smart speaker or app) for a variety of tasks.   She tells us about the weather and news and allows us to add an item to our amazon.com shopping list and cart easily.   As personal brands, product and services use Flash Briefings to reach their audience, then why do so many have old content or worse yet - no new content.  

Here's the deal.  The idea of it being in a news feed is that it is fresh (new) content at least once a week, better yet - daily.  So why set-up a flash briefing to only disappoint your "customer" who has chosen you (opted in-ear) to be in their news every day?

 It bugs me.      

Has something that happened to you in your life, that at the time seemed unbelievable, and as the years passed even more unbelievable,  like it was a tall tale?  Life is full of serendipitous moments - some we remember - others we never forget. 

As we prepare to move past the COVID 19 stay-at-home order in Los Angeles, communities have mastered Phase1 and some are moving on to Phase 2.  But it's Phase 3 that will bring us closer to normal, and hopefully closer to recognizing our reflection in the mirror.  

One of my favorite podcasts is Pivot with Kara Swisher and Scott Galloway on Vox Media.  In all fairness, I submitted this episode to them for approval but never hear back so this "Disruptive Gangsta" is taking a leap.    You see I'm a creative, not a tech head, and for that reason if adtech (advertising technology), fintech (financial tech) SAAS, (software as a service) or any other tech is disguised and wrapped with humor - it just makes a more enjoyable experience to consume it, learn from it, and act really smart on Zoom calls.  LOL! 

We want to embrace our age, and then we start to relate it to a number on our drivers license and we freak a little - it is always buzzing in the back of our head...just how old we are.

Does your chronicle age have anything to do with who you are as a human?  Is a number a feeling?  Is it the definition of life?  What the hell is in a number anyway?  And what's your number and how do you feel about it?  

Reviews - 5 Stars - Endorsements

AKA:  Sex, Lies and Video Tape

Why do we listen and trust a bunch of people who we have never met convince us to dig into our pockets to buy a product that they obviously are being paid to, I'll be kind, "feature".   

Testimonials have always driven consumers to buy direct - but on TV they are regulated strictly by the FTC Guidelines.  

But what about amazon.com, Target.com, BedBathandBeyond.com, all an open door to customer reviews - or "uncontrolled focus groups".  

Why do we put so much weight into listening to a total stranger?  And no reliable way to cross check if they even have a heart beat?

Instagram and Youtube influencers are making tons of cash endorsing products based on their social currency - but aren't  they just "ads" in reverse?

BTW,  This episode has been downloaded 80 Million times - it is the best episode ever recorded.   5.5 stars our of 5 

In marketing and advertising every brand has had a jingle.  We take this for granted.  Netflix and HBO have distinctive sonic logos that you have come to know, like and trust.  Many of us are reinventing ourselves for the future, of all ages, and one way to stand out is through your sonic branding...

4 minute tip on why it matters.  

It is always a shock to receive your first AARP magazine.  Then, without even asking, you receive an AARP card.  Welcome to the vortex.  Once you turn 50 there is no getting out of the AARP Twilight Zone.