In this episode, I talk with Lisanne Murphy about Facebook ads. She talks about the big mistakes most companies make when trying to launch ads. We discuss the importance of avatars and having a solid understanding of the psychology of your ideal client.

Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform which took 3 companies across the 7-figure mark this past year.

Amie is a strategy consultant focused on municipal infrastructure. I interview Amie about how she goes about leveraging strategy in her engagements. We discuss the challenges of aligning a large organization and what goes into a strategy plan.

Amie Devero has been a strategy consultant and executive coach for over 25 years, and has run a number of startups in the smart cities industry. She currently works with high-growth startup founders and executives both on developing and executing strategy and as a high-performance coach.

This episode focuses on enterprise consulting and decision support. I interview João Teixeira who works in a consulting/software solutions company focused on helping law firms make better decisions. I ask Joao about helping companies get past their internal barriers to decision making. We also talk about the challenge of introducing complex and even mathematical tools to organizations and what the adoption curve looks like.

João has achieved an extensive experience of 20 years as Consultant & Business Developer in a wide range of sectors and industries, he now operates with value management consulting services for all kind of legal firms to legal departments in private, public and state-owned organizations, including banking and financial services.

In this episode, Jeremy talks about the work he does with youth and entrepreneurs to get them to set goals and keep them. We discuss the importance of accountability.

Jeremy comes with a passion to lift, and inspire individuals to remove "I Can't" from their vocabulary. A Dad of four children and married for 13 years brings joy beyond measure. Teaching, training, and coaching have provided knowledge and experience to focus on High Performance. Jeremy continues to influence the business world producing well-being and sustained performance.

I talk to Keegan LaMar about his athletic background and how it shapes the work he now does with high performers. We did into the concept of high performance in this interview and break it down into its parts. He discusses how his sports background allows him to connect with his clients as they suffer setbacks and overcome challenges.

Keegan LaMar is a certified professional coach and performance dynamics specialist who helps people create an unstoppable mindset in sports and business.

http://lamarcoaching.com

In a unique take, this episode focuses on technology. I talk to Steve Waite of Simplii about the power of communication in your business. VoIP has transformed our ability to interact with prospects and customers. I ask Steve some of the best practices in phone communication and how a small business can leverage telephony to get a strategic advantage.

Steve Waite is the director of business development at Simplii. He's been at Simplii for 7 years, originally from Portland, Oregon. Now he lives in Salt Lake City, Utah. He's married and has four children.

http://simplii.net

In this episode, I talk to Mandi Ellefson about scaling consulting services. She is one of the experts on how to grow a service business with done-for-you services. We talk about the big mistakes CEOs make when trying to scale their service businesses. She shares her process on productization and scale.

Mandi is the creator of the Scale to Freedom Scalable Service growth model. She leads consulting agency owners to have lives with greater freedom and success. Mandi has consulted with over 100 consulting agency CEO. And helps them immediately free up to 20-50% of their work week to focus on accelerating profits.

Her clients have added 5 figures of net profit every month, added millions of dollars in sales, and have exited the day-to-day so they can scale growth. Some have even sold  their business.

Mandi is a published author and host of The Hands-Off CEO Podcast. As a committed Freedom Fighter, a percentage of business profits go to rescuing enslaved victims of child sex trafficking. Mandi is a mother of 2. And enjoys mountain biking and exploring the outdoors with her husband.

https://handsoffceo.com/roadmap

I interview Damon about the power of coaching executives. He discusses the process he uses to drive change and goal attainment among his clients. We also discuss how he lands new clients and how to accelerate "referral marketing."

Damon is a performance specialist working with two types of leaders: corporate C-Suite executives and founding teams of venture-backed firms. His work focuses on: mindset, resilience and storytelling.

He has worked one-on-one with hundreds of CEOs at Fortune 500 brands. His experience spans Wall Street, Hollywood and consumer brands.

Damon is a global keynote speaker, serial founder, board member, investor and adviser to multiple international companies.

http://legacymentormastermind.com

I interview Kyle about the power of video storytelling. Kyle talks about how he uses video to transform the story around brands and individual people. We also discuss the importance of aligning the story around the thing that's most important to you.

Kyle Lasota helps 7 figure entrepreneurs become the category king in their niche using video storytelling.

https://www.youtube.com/channel/UCtgIes_eJBLsm2DUZCEgPYQ

Thom Shea is a former Navy SEAL and now runs a leadership consulting firm. We discuss how the lessons of the SEALs translate into the corporate world. We discuss how he leads leadership teams through the steps they need to take to accomplish their most important goals.

Thom Shea is a retired, highly decorated Navy SEAL Senior Chief, author of UNBREAKABLE: A Navy SEAL’s Way of life, which was originally intended to be collection of lessons to his children in the event that he did not survive combat in Afghanistan

http://thomshea.com