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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.

Steven combines a passion for natural movement with an impressive history of innovation and athletic achievement. As a Masters All-American sprinter and former All-American gymnast, he embodies the performance-driven philosophy behind Xero Shoes, which are designed to deliver the benefits of natural movement with patented soles that protect while enhancing ground feedback.

Before Xero Shoes, Steven made his mark in Hollywood by creating Scriptware, the best-selling word processor for scriptwriters. He co-hosted Disk Doctors, an Emmy award-winning, internationally syndicated show. His early career also spans roles as a stand-up comedian, cognitive psychology researcher, and search engine marketing expert, where he advised companies on SEO/SEM.

If you're interested in being featured on an upcoming episode, simply click here to fill out our guest inquiry form. Let us know a bit about yourself, your background, and the topics you're eager to discuss, and we'll be in touch.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so