In this episode I speak to John Farrall of 90 West Data. After a successful career in sell-side research John and a colleague gained access to a differentiated US consumer transactions dataset, and 90 West data is the resulting company.

In our conversation John and I spoke about challenges involved in selling alternative data, the tailwinds behind growth in the alternative data ecosystem, the expansion of alt data into corporate client usage and likely consolidation in the sector.

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