Podcast Show Notes - Episode 4

Episode title: EPS. 4 - Pricing & Income Strategies with RJ Connell

Episode summary introduction: On today’s show we meet with RJ Connell, an income strategist, who helps us look at ways to take our business from surviving to thriving. She breaks down for us the importance of having an emergency fund for our business, and how to plan for income fluctuations in the future. RJ also debunks that myth that you simply charge what you’re worth.

Resources mentioned in this episode:

• The Profit Scale Podcast: https://theprofitscale.simplecast.com/
• RJ on Instagram: https://www.instagram.com/rjcconsulting.global/

Episode transcript: 

RJ:

When it comes to pricing, it is super important that you do not charge for the value that you are, you charge for the value that you add. And you as the entrepreneur have to be very clear on the value that you are adding to your client's lives, no matter what your business is. And so the first thing is having clarity around your value, the value of your service. Let me say, as well as the result you are offering and the experience.

Kamille:

Welcome to the Abundant Entrepreneur Podcast, I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are field stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. All right guys, we're back. I'm so excited. I have RJ Connell here, Hi RJ. How are you today?

RJ:

Hi.

Kamille:

I'm so excited to have you. RJ is an income strategist. She knows everything about money guys. So I know you guys want to listen to this, but RJ, tell my audience a little bit about you. I'd love for them to hear.

RJ:

Yes. Well, thank you so much for having me. I'm super excited to dive into the conversation today. So a little bit about myself, as you mentioned, Kamille, I'm an income strategist. And so what that means is I primarily work with coaches, consultants, and creatives, and I help them with strategy around their money. So we spend a lot of time as entrepreneurs focusing on marketing, focusing on lead magnets, focusing on building our social media, focusing on building our email list and all of this outward bound energy. But then when money actually comes into your account or when you are trying to manage your money so that you can grow your business, that's an area where we often drop the ball. And so that's where I come in and I help entrepreneurs specifically with pricing. And so that's one of my specialties is making sure that your pricing supports your business growth and not just sustenance. So not just maintaining where you are, but you actually have the ability, the financial stability to actually grow your business. And then I also help with profitability and help with cashflow different strategies around just managing, making sure money is available when you need it, paying yourself, how do you determine how you pay yourself? So all these strategies that I help with and then strategies around how you bring money into your business, using the money you already have. So it's a little different technique rather than focusing on marketing and focus on how do you optimize the money you have now, so you can allow your money to work for you. So that's a lot of what I do. And typically what I, the kind of work that I do with clients.

Kamille:

That is so amazing. And I'm sure like everyone just hearing that right now is like, I have 10 million questions. Let's go. It becomes such a crazy load. I'm like, let me hire someone. So today you guys, we're going to talk a little bit mainly, especially during this time of how to deal with your money, but this is going to help you obviously in the long run as well. I wanted RJ to go in and teach you guys. And I know a lot for me, I've been hearing a lot from people saying that they're afraid to offer their services because people don't have jobs or people aren't gonna think that they're necessary or essential. And they're afraid to sell right now, to be honest. And also they feel guilty for being too high price. And I know you work with a lot of consultants and entrepreneurs on this so tell them how can you help them with that? Because I know the feeling of guilt is real and it's scary, but you know, what, what is it that you do to help people get through that?

RJ:

Okay. So the first thing is that, first of all, it's a great question, Kamille. And like you said, it's not, this is not something that, you know, maybe one or two people are feeling. Our collective entrepreneurial community as a whole is probably struggling with this. So if this is you right now know that you're not alone and that's okay, it's natural to be feeling that. So the first thing I want to do is just encourage you in yourself. You as the individual, you, as an entrepreneur, as the expert, as a person who is out there to serve, I want to encourage you first and let you know that what you have is valuable and the service you provide is truly impacting the lives of your clients. And I believe that if you didn't believe that you wouldn't have started your business and you wouldn't be offering something in exchange for money. So that's the first thing that I want you to remember. Secondly, it's so important that you realize for yourself that, and that you believe for yourself, that you are an essential service to your clients. And so if you don't believe that for yourself, it is going to be that much harder for you to sell during a time period like this, because you don't have the confidence, you don't have the conviction that you are necessary. So then how do you then communicate that confidence to your client and instill that confidence in them that it's a good choice to work with you right now when finances might be limited or where they might be trying to prioritize where their income is. That's the second thing that we have to realize as entrepreneurs is that we have to believe in our service more than we want our clients to. And so if we're not able to do that just yet, then that's some internal behind the scenes work, that first needs to take place before we go out there to sell. And if you truly, truly do not believe my clients do not need this right now, I do not want to sell anything right now because they don't need it. And I don't like it if it was me, I wouldn't buy it. If that's where you are right now, that's a personal choice. That's a conversation that you can have for yourself to kind of figure out why don't you believe that your service is necessary throughout. There are further questions essentially that I would ask in that time period. And I, and I truly believe that that's where you are right now. You need to have a coach, some kind of consultant, someone that's working with you. So you can bounce off these ideas and these thought processes off of someone else, other than yourself, because there could just be some internal, either limiting beliefs, some internal turmoil that's going on that's preventing you from being able to show up and serve your clients. So I definitely think that you should have someone or a community outside of yourself and you know, and what you offer Kamille is a great place for that to just kind of show up and say, Hey, this is what I'm struggling with. And just get those outside external perspectives so that you can realize and think beyond yourself and think more about your community and how you can serve them. Even if that means in a slightly different way than what you're used to doing right now.

Kamille:

And that's everything I've been talking about right now. Some things are not considered essential at the very moment. And that's why, you know, you have to kind of start to create and pivot and change and think, okay, I know I have something we have, we all have something we got, like you said, started for a reason, maneuver and figure out how we can serve in maybe a different way. I'm serving in a different way. My business has changed completely, even though everyone thinks oh your business coaching, you're still business coaching. Because every single one of my clients is coming to me with these problems and these issues, I don't know how to sell right out. I don't know what to do. My business was in person. How do I go online? Like, there's a lot that I'm having to completely scratch and start all over. And that's just how it goes right now.

RJ:

I completely agree with that. We need to be innovative. We need to be able to pivot, but not necessarily jump off the track of what we're offering. So, you know, as you were talking about pivoting, you are still and have always been offering guidance to your clients to help them with their business. And that's still what you're doing now. But like you said, you're doing it from a different perspective because the need has slightly changed. And so you're just meeting the need where it is, as opposed to where it was before. And so for all of us who are entrepreneurs, that's essentially what we're doing. We're not completely starting this whole new business, but we're saying, how can I just position my existing expertise to fill the current gap that exists right now? And so, you know, one of the things that I do want to say when we're talking about what's essential and what's not, is realize that essential is by definition, going to be what matters to you as to each person as an individual. And I'll give the example as I will not lie. I took my hairdresser for granted. I will not lie.

Kamille:

I took her for granted. The fact that I have no color on my nails. My husband even asked me the other day. He was like, have you ever not had your nails painted? I was like, no, we've been together for almost nine years and the man has never seen them. I'm totally with you.

RJ:

There are things I wouldn't have considered essential before, but now that I'm, without them, I'm like, I feel like that's essential to me. That's my essential. So you know, when we take that perspective, because I didn't realize I used to go to my hairdresser. And you know if I had listened, I had an appointment and I was supposed to go and it was right before everything shut down. And I was like, nah, I'll go later. Little did I know and now it's like, you know, even longer that things like my nails similar to you, I was like, I had not like literally picked up nail polish to paint my nails in years, years. I have not done that. And so, I mean, I could, but I refuse to right now. So they're just saying place until I can eventually go to the salon again. But the point being is that what I consider essential might not be with what you consider essential Kamille, and that's fine. Right? And so we, as entrepreneurs have to realize that the best way to find out what matters to your people is to communicate with them, ask what do you need during this time period, or listen, if they're already telling you even better, listen, you know what? I realized that right now, you guys are struggling with your payments. Or I realize right now that a lot of the people who are in your community or, you know, in my community are having a hard time with keeping up with just their finances for maybe it's stress. Maybe their finances are fine, but just the stress of everything else around them is causing them to view their finances through a particular perspective. And so every individual entrepreneur right now, the best way for us to serve our people is to find out what they need and to see how we can fill the gaps. And that doesn't always mean you as the individual have to become the expert in that area, it could be exactly what you're doing, Kamille, by bringing people together to say, you know what, let me provide people who have different expertise in different areas to serve the needs within my community. So exactly what you're doing. And you're setting such a great example for your community by doing that in the show and leading by example, to say, this is how you continue to serve. This is how you make yourself essential if you provide what they need in this moment. And I genuinely believe you're doing a fantastic job with that. So everyone who's listening, literally takes that example.

Kamille:

Well, thank you. And I really like it for me. This is the time where I can learn to be a better entrepreneur myself, because I'm learning from all of you guys, like all these steps that you're talking about, all these things to think about, help me, help my clients and help me serve better. So it kind of goes full circle. Even though I am doing this for everyone else, I am still always learning from everyone that I bring on to this page. You know, I didn't even expect the story I got from the last girl that came on, where she'd been a registered nurse for 10 years in the six weeks. She decided I'm a life coach. Now I'm not going back. I've always wanted to do it. This made me change my whole thing finally. And I'm good. I'm never going back to nursing. And I'm like, wow, I was not expecting that story. And just see her here, how she was so fulfilled and so happy in this last six weeks. I was so happy to give that to other people. But at the same time, I was like, wow, like, look at how she feels, you know? And that, it's amazing. Like, I love that. And like it does, it really comes full circle. And when you talk about changing and having to kind of recreate or figure out what our, you know, what our clientele needs, I have clients that they've switched over. They did own nail salons, or they did. And then now they're doing care packages, nail care packages for people and sending those out. And I'm like, you know, how many women want that right now? So many women are so scared to do it ourselves. You know, we have to figure it out. And it's just about creating and pivoting and figuring out what the clientele wants and needs right now. And again, for me, that's essential and yet it's not, I'm not going to die without it, but I want it right now. And it helps me, you know, there's hairstylists that are giving, they're leaving, like just the color for their clients. Have you heard about leaving the color for their clients and just having their clients like Venmo them? And they have them all doing their own like greys and their hair and stuff. But I love that you said all that. So, you know, I do have a lot of people on here right now coming forward and saying, okay, well, I'm moving online and I'm, you know, I don't know how, and I know it's hard unless you know exactly what the business is, but any like advice to someone that maybe is moving online and they don't really, again know how to price themselves, they don't really know how to figure that out. And what would you say to them? And in order to like start going, okay. Cause I feel like some people move online and they feel like they have to be cheaper. It's surprising. They feel like they have to be cheaper, especially I deal with a lot of fitness and wellness coaches. They feel like because in-person is very personal and you're working in person than online needs to be cheaper, but that's not always the case. And I would love to hear what you would say to someone like that.

RJ:

Again, a great question. And so first thing, when it comes to pricing, first statements that I want to make, cause I know that we live in this Instagram society where everyone knows the coach, charge your worth or charge what you're worth and add tax and all of these statements. And you know, it's a great quotable, but it is not the world of business. And so it is like my life's duty to debunk this myth and to get you to understand pricing foundationally for what it's supposed to be. And also so that it serves your business and serves your clientele in the long run from a sustainable perspective. And not just from a perspective of, in the moment I want to be paid this much right now, type of thing. So first things first is when it comes to pricing, it is super important that you do not charge for the value that you are, you target for the value that you add. And you as the entrepreneur have to be very clear on the value that you were adding to your client's lives, no matter what your business is. And so the first thing is having clarity around your value, the value of your service. Let me say, as well as the result you are offering and the experience. So I'm going to say that again, in case there are people who are taking notes, which you should be clear around the value you add, clarity around your result, and clarity around the experience. Those are, those are three very key things. And that, let me put it into context now. So you talked about some of the health coaches who are now switching from or fitness coaches who are now switching from being in person to being online. Obviously we all have to adapt to that, right? So it's not just the health and fitness industry. It's any industry that works on that works in person. So what you want to do is look at what is the value add? What are the results and what is the experience that you curated in person when you're normally working with your clients? And then when you are now transitioning to online, can you keep those three things the same? Can you keep the experience, the level of the experience, the same, of course, it's going to be delivered in a different way, but can you still curate and experience at that same level? Can you keep your result the same? Is the value that you're adding the same? Cause if it is, there's no need for you to adjust your pricing, right? Your pricing should remain exactly the same because the only thing that's changing is your medium. And so if your medium is now part of the experience that you curate and the people who are coming to you as a personal trainer, for example, are coming to you because they, they specifically want to work with somebody in person. And that's part of your unique selling advantage as part of what makes you different or makes you unique. Then of course, then you're going to have to look at, you know, maybe making some adjustments to your pricing based on that, because that was part of what they were specifically looking for with you. But if they were coming to work with you, because that's what everybody does, but they were never opposed. For example, to work online, if that's what you had offered before then that's different, right? Because now it's less about that. It's less tied to why they're specifically coming to you and you're still able to keep those three things, the results, the value and the experience the same. And so then, like I mentioned, you don't need to adjust your pricing. Now, if you're in a position where you are working with clientele and because of everything that's happened right now, you're now realizing that your clients cannot can no longer afford to maybe pay you at the same rate that you had charged before or invoices aren't being paid, or people are reaching out and saying, Hey, I got to cancel or whatever that might be. You're just, you're noticing some financial changes in your client's ability to continue working with you. The absolute first thing you must do is communicate. Now we've already been in this for a couple of weeks. So if you have not done this already, literally do this today. Literally you can literally pause this as you were listening to it and then send out an email to your community or make phone calls, or at least schedule the time to do that. And just reach out to them and say, Hey, I just want to check in, are you okay? What's going on? I want to find out how I can support you. That is the absolute first thing, because the changes you make in your business should reflect the value of service that you're giving to your clients. And if you don't know where they are, if you don't know what they need, if you don't know what the challenges are, you should not be making any changes just yet, because how do you know it's actually going to serve them, you know, in regards to pricing.

RJ:

So that's the first thing next. What I would have you do is figure out after, you know, take that information that they've given you and now see, can you adjust the payment schedule? So I never recommend decreasing your prices. Please do not do it. It devalues what you are offering, and it tells them that you're only charging this because you think it's worth it in a particular context. And so if you believed as an example that a consulting session with you was $500 an hour, and that the value you provide and the result you deliver is for $500 that shouldn't change, whether that's March 2020, or you know, or December, 2020. And that shouldn't change, whether you are delivering that result online or whether you're delivering that result in person, the result remains the same. And so that's why I had to start off with removing the personal value and what we personally feel we are worth because it's not about us as entrepreneurs. It's about our clients. It's about the results that we've delivered to them. So that being said, do not decrease your prices, but offer different payment schedules, offer restructure your payments, please do this. And don't feel, don't feel like it in any way, takes away from what you have to offer from your business. Of course, you need to make sure that it still can serve you. If you have bills to pay, if you pay yourself already, you know, as part of a salary, then of course you need to make sure it's, it's still compatible with what the business needs and with what you need, but offer that, offer that to your clients and say, you know, when they reach out to you and say, Hey, gotta cancel, things have changed. I'm no longer able to afford this, get on the phone and say, you know what? I totally understand so much has changed, but I want to make sure that I can still support you to achieve your goals. So here's what we can do. Let's break down these payments. And instead of doing one payment a month, do two payments a month or, and spread it out, or say, you know, what, what can you do? Like literally ask them, what is, what can you afford to do right now? If they say, listen, I can only pay $200 a month right now. And maybe you normally charge 250 and then say, okay, you know what? I want to make sure you're able to still continue, because I know how important this is to you. Let's do $200 a month for right now that one 50, we'll add it at the end of year. And when it comes to the end of the year, we'll talk about how you can break down those payments later on. But for now let's keep the $200 a month. And that one 50 you'll still be charged until you're making, you're making it clear. It's not necessarily a discount, but you're just, you're exactly. You're restructuring it in a way that can still support them. So you're saying, okay, that extra one 50, we're going to revisit it in six months. So it's still accumulating and you want to make sure you're very transparent. You're not trying to position it like, Oh, I'm pretending to give you a discount when I'm not, we're not trying to be deceptive here, but you do want to let them know. Let's leave that one 50. We'll have it accumulate over six months and that's going to end up being what, $750 or so. And we're going to come to that $750 in six months. And we're going to break that down into smaller payments that way for the next six months, you don't have to worry. We'll continue as is. It makes sure that you as a business owner is still able to keep income coming through your business, even if that's slightly reduced. And it's also making sure that you're not devaluing the service that you're offering and telling them, well, now I'm going to give you a discount, but six months later, and everything goes back to normal, hopefully I'm going to raise the price again. It's like that. You know, if you go down to $200, I'm not going to go back up to three 50 as a client. Like I'm not going to want to do that.

Kamille:

And I've talked about this before. And I, and many of you know, you've worked with me before, you know that I've done the same thing. Even in the past, before all of this happened, I was always willing to work with people, never put down my prices. When I was in personal training to now, I never lowered my prices, but I always allowed people, like if they got paid every other week, I would do biweekly payments, you know, to allow them to get paid. And I would do it on the Friday that they got paid so that it would make it easier on them. And they weren't getting hit in the middle of the week when they're about to pay bills, you know? That is just, but I would never change my price, always charging the amount that I felt I was giving. And I knew that I was giving, cause I always come from passion and I don't sell to sell. I sell because I'm trying to sell a service that I love. And I adore. And I want to give you guys an I know has value. And I love that you said that because that experience alone, isn't changing. Cause you're not changing. So if you're still being the person that you were before and you're coming into this with that same passion, that same love for the things that you're doing and you're just changing it around it, shouldn't devalue it at all, unless you're coming into it. Like you said, to do it monetary and do it quickly. And it's like, you're just selling it. First of all, people are going to notice because know when people are being desperate and people are just looking to make that quick buck, you know, most times you can tell when someone is being that way, but if you're bringing that same passion, that same love you did from that in person business online, there's no reason to lower your prices. And like you said, it's just about working with people. It's exactly what I've been doing. And I'm sure you've been doing in your business as well as that I've extended payment plans. And I don't know if you've heard this from any of your clients. And I did hear this and I told someone the same thing, you know, let's have you extend the payment plans with your clients. Let's have you that she's like what? The program is only three months and I'm going to push it out to four or five months. I said, but they're still going to get the results that they want. As long as you're doing the things that you said you were going to do. So even though you're pushing it out past maybe the time now they're going to be happy. They're going to get the results that they want. So pushing it out is not going to hurt you in any way. They're not going to come at you and have to make that fourth payment and go, well, I hated everything about it, unless you didn't put everything you were supposed to and give them the value and the experience and all of that stuff that you said you were going to do. That's the only time you need to be scared about pushing out payment plans is that if you're not actually bringing that, so I completely, I love everything you said that is, Oh my gosh, you are just killing it. You're like, man, I feel like I'm going to get so many messages of like, thank you. I mean, so I think also one of the last things I really wanted to, I'm sure I could, I'm going to have to bring you back on so you can talk about other things that I know my clients might financially really need help with. Obviously we're trying to stick with the time right now, what's going on. So I know you and I were kind of talking about how important it is to kind of, you know, prep and be smart about what we're doing with our finances now. Especially since some people are just getting online or they're just building online businesses or maybe they got laid off, like what, what advice are you giving to people or tips for people that are maybe just even stressed about the situation. It is a difficult time. It is scary. We don't know when this is going to end and where it is a little unknown. So I know a lot of people are a bit fearful. What, what would you say in preparation for that?

RJ:

Well, okay. So the first thing that I would say is that the changes we're experiencing right now, we may not have anticipated them happening right now, or to this extent, but as entrepreneurs, we always knew that there were going to be ups and downs. So, you know, again, putting it into context, you were prepared for this, you were ready for this mentally. You might not have known what it looks like, but just again, want to encourage you. You're not necessarily caught off guard. You're just trying to figure out how to pivot and you have everything you need. So that's the first thing. I don't want anybody to panic because you don't make good business decisions for yourself, for your clients and for the long term of what you want to accomplish when you are coming from a state of panic. So that's the first thing. Next thing that I would say is you right now, my first priority would be for you to make sure you have an emergency fund for your business. Now, typically what I would instruct my clients to do is to create an emergency fund of at least three months of all of their business expenses. Right now we're in a time period where you might be just experiencing a flux in how much your business is making. Maybe you're still working a nine to five, and even that has changed. So depending on what your personal experiences, how I would adjust that is at minimum to create a three month reserve of your necessary expenses. Now there's a difference between your nice but not necessary expenses. So let's talk about that for a second. So, essential, again, by definition, it varies between people. However, when we're talking, when I'm talking specifically about the emergency fund for your business, I'm talking about the things that are directly income generating and that you absolutely must continue to pay in order for your business to run. So, as an example, if you do your consultations with your clients, either via zoom, for example, or via a video conferencing software, and that is necessary because you provide them with the recording. And it's also one of the ways that we can increase the value for them, as opposed to just a phone call, then that is a necessary experience in order for you to continue generating money. For example, if your clients are finding you online through your website, as an example, that is a necessary part, a necessary expense. If you pay yourself, and that is your only source of income is directly through your business. And now you're, you're a full time entrepreneur and you don't currently have a side hustle that is a necessary experience because if you do not get paid and cannot pay your light bill, cannot pay your phone bill, your rent, all that kind of stuff, you are not able to continue serving your clients. And so when I'm talking about the things that are necessary in this moment, it's the things that will allow you to continue to generate income for your business. Now, as an example, I use a proposal software with my clients, it's called Better Proposals. And I'm not sure if you're familiar with it, or if anybody else is familiar with it. But, you know, it's like it's strictly a proposal software that allows you to put together really nice proposals with all this fancy stuff. It is nice, but it is not necessary.

RJ:

So if my business was at a place where, you know, my income was reduced and I had only a certain amount of funds to work with, I would for sure cut that off or pause it, I should say. I would pause my subscription and let them know, Hey, this is what's happening right now. I'm going to have to pause this for the next couple of months. And I would just go down to the things that are absolutely income generating for me because my proposals are not necessarily income generating all that information. I can do that in another context. Yes, it might be more labor intensive to make sure it shows up in this, you know, still presentable and still matches the level of experience that my brand delivers, but it is definitely something that I could find another way to do on my own as an example. My team works with me, so I have a phenomenal team of ladies that work with me within my business, they are absolutely income generating. They are my absolute first priority. I will let everything go before I let those ladies go, because I cannot do the work that I do by myself. And to have that support alongside me makes such a huge difference. And so for me, that's one of the things that is absolutely necessary. And it's actually the top of my priority list even before myself. And so like, you know, for you as the individual, you as the entrepreneur as well, you have to decide what is, what are the things that are necessary to your business, generating income right now and prioritize those things. So if you're trying to prepare, that's the first thing, create at least three months and get as close to it as you can, don't be discouraged if you're not hitting that number exactly. Don't be discouraged if it's taking you, you know, a longer time than you would like. Realize that, although you're building up to three months of expenses, it doesn't mean you have to do that in three months. It could take you six months to build up that three month of expenses, right. Cause you still have to pay for things in the meantime. So, you know, that's the timeline of that is going to vary, but then that's okay. But that's what you're at least hitting because you realize that the effects of COVID-19 are not only during COVID-19, they are going to last long after this ends. And so the better prepared you are, the, you know, the better positioned your business is to not only survive during this time period, but also thrive during it. And so that's, you know, definitely the first thing I would say, the next thing that I would say is just to evaluate, you know, create a list, prioritize, see what's important to you and create some, some different scenarios, some income scenarios as well. So what that means is let's say right now you're making about $5,000 a month through your business. And that income has been pretty steady. You know, it of course has its ups and downs and some months you make more some months you make less, but you're typically around that on average. So that's good to know and have as your baseline, but create another scenario. If you, if your income dropped to $2,000 a month, what would that look like? What would you have to let go of, what would you have to change around? What would the effects of that be on your business and how could you still make sure your business is running? Even if it drops down to $2,000 a month and then do another scenario where it's now $7,000 a month is your average. And then how could, you know, what does that change? What's that now allows you to create some different income scenarios where it's not just focusing on the positive, but just also changes that might not be optimal as well and prepare for those. So that if that does happen, you're not caught off guard like, Oh my gosh, my income plummeted $3,000 this month. Well, you prepared for that a month ago, you created some scenarios, just go back to what you had written out and see, how can I apply this right now? So this is now my current situation. I said, if this was to happen, I was going to pause these next subscriptions. I was going to decrease my hours here. I was going to adjust my personal pay, just for the, you know, temporarily so that I could make sure the business could still run and generate income. I'm going to do this for about three months and see how that works so that I can bring in that extra money and get the income back up to that $5,000. So creating those different income scenarios is also what's going to be helpful to prepare you so that you do not panic. Cause let me assure you that you have everything you need, where I see my clients not necessarily going wrong, but I think the bigger impact is that they're panicking. And so they're not able to make the best decisions or even think of the best solutions because they're in a state of panic. And so when you are preparing ahead of time, there's no need to panic because you're ready and you know what to do. And you're just executing a plan at that point.

Kamille:

Yeah I love that. Honestly, you guys, this is something that you should be doing at all times. So if you're just not in the entrepreneurial world, then, okay, I get, if you don't have this kind of set up, but I've spoken about this before on my page about having two obviously different bank accounts and people have asked me, should I have a business bank account? And I was like, even when I knew absolutely nothing and I started my first business and I was like 26 years old, I still got a business bank account right away because I knew that if I just kept taking money out of one account, I wasn't going to keep track of what I'm paying myself. What is actually going towards the business. And I knew at some point my taxes would be a mess too. So even though I wasn't totally suited up for it and I knew exactly what I needed to do, I've talked about the first thing I always adjust for me on my side is just get a business bank account. The same bank you want. You can see both of them when you're on there, pay yourself, do not just go and get a card. I used to leave that card at home. So that only when I was buying things for business or paying the rent for my business and I would use that card. I wouldn't even have it on me so that when I would go out and spend, it was on my personal account and I wasn't using it going, Oh, well, my business got more money. And that's the thought process, you know, unfortunately you're getting paid through that account. It looks nicer and you're up saving it. So, I mean, I'm no financial guru, but I definitely know. And I've talked about this before, is that you should be ready no matter what, this is not the only situation you're ever going to be in. Like you said, it goes up and down, you will get to a point where there will be more stable months, but it's always, there's always going to be an influx. You might lose the client. You might gain two. You might lose three. You might have, you know, there's always going to be up and down moments. And yeah, that is such great advice because no matter what, like you said, even if all of this kind of subsides in the next six months, it's going to hit us probably for the next two years, you know, the markets are down. Things are going to go down. We're going to be in pretty much a recession. Like there's going to be a lot. So having some sort of just buffer to feel good and to know that, okay, you know, what, if things get tough next month, I'm okay. I won't be ballin ', but I'm okay. And I think that that advice is good as you move along in this business, no matter what, if you decide to stay in the online world and that's where you started here, you decide to keep being an entrepreneur, that, to have that set up and have all of that because it's hard, this is not a business that you, you can always say that everything's going to be a hundred percent okay. Then Covid happened. No one saw that coming. I mean, we kind of did, but we were hoping they got to stay safe, all of us were all. And by the way RJ is from Canada, us here in the United States that we were impervious to the situation for a while.

RJ:

Just to add to what you were saying, Kamille. So that's not, that response that I gave about having the emergency fund and creating some different income scenarios. You mentioned the point that I just want to stress that this is not only if your business is currently in crisis. If your business is thriving, this is an even better time for you to take the time to do this. Because again, entrepreneurship, it's always going to be up and down. We don't know how down it's going to be. And hopefully the ups are super high, but still it's a journey, right? We're always going to have those up and down fluctuations. And so if your business is right now in a place where you're doing well, and you're like, Oh, well, you know, I'm okay. All my clients are good. I don't like that nothing has changed for me. Fantastic. That's amazing. But still prepare because these are financial principles that you should have for your business, no matter what, they're not just crisis management principles. These are things that will prevent you ever getting to a crisis in the first place.

Kamille:

Yeah and it is the best time. I mean, because if you are doing well and you are able to kind of keep some of that money, invest some of that money, do some of that money right now, the best time to do that. And because you, you may not be this way. When we, when he thinks go back to normal, you actually might drop. You don't know, you don't know what it's going to be. You get a buffer right now. And this is the perfect time to do it. If you are, for me personally, my business has been thriving, you know? So I've finally got some stocks, I finally did some stuff I normally wouldn't do. I'm not say I put thousands and thousands of dollars, then, you know, I'm like, okay, well, this is, you know, I actually am doing during a crisis. My business is going in the right direction. I'm okay. My husband, he's still working. So, you know, we're, we're pretty normal, I guess you can say. And I, and I'm grateful for that beyond grateful that I'm still in a good place, but it's time to be smart. I'm not, I'm not going online, shopping every day. I'm actually staying away from all of that. You know, I could be on my time, but I'm not because I'm like, okay, well, this is, this has told me, like, like you said, even though it sucks not to have my nails done, it sucks not to be able to get our hair done. We're actually saving in places that, I mean, I would have spent three, 400 bucks alone on some stuff to get dinners. And I'm not spending that kind of money so it's the perfect time for me to like, be smart with my money and save it if you are doing well, like you said, this is the perfect time to start. You can't go anywhere anyways. If it wants to be natural, let it be natural.

RJ:

At least, you know, you're not alone. That's good.

Kamille:

But thank you so much, honestly, I definitely want to bring you back at a later time so we can talk more about everyone when they need to budget and how to spend their money and how to use it wisely in their business. I'd love for you to tell people where they can find you, if you have anything that you could offer them right now, that would be great. Cause I know everyone is kind of looking for some resources.

RJ:

Yes, for sure. So a couple of resources that I'd love to share with everybody, the first of which I will say is the pillars of pricing workshop. So actually I have a workshop that's coming up this weekend. So it's actually just in time and essentially what we're going over. So this is a workshop that's designed to help equip entrepreneurs with the knowledge and the resources around how to properly price their services in a way that is geared towards sustainability and not just getting money through the door right now, not just that charge what you're worth mentality, but it's really, what do you need to consider every time you set your prices so that you are serving your clients optimally, but also positioning your business for long term sustainability. And so right now, this has been a really popular workshop that I've always offered it, but it's been a really popular workshop now because people are like, you mentioned, they're coming online. Like, I don't know how to transition. I don't know if I need to change my pricing or I like, you know, people around me are offering discounts and I feel like I'm not going to get any clients right now because you know, my competitors are now 50% off and just all that kind of stuff. So all of these changes that you're seeing, or maybe just questions that you had from before around how to price yourself, this is going to be a great workshop for that. And we're also going to talk about coins and confidence. And so how do you communicate your pricing confidently? How do you make sure that you have the sales techniques behind you so that you're communicating not only with confidence, but with conviction, like I mentioned at the beginning and you believe that your service is valuable and you're communicating that to your clientele. So that's the first thing that I would love to offer. And you can either visit the link in my bio to register for that. Or you can visit my website, rjconnell.ca/ppw for the pillars of pricing workshop. And again, it's happening this Saturday. So I'd love it if you can join. It's honestly genuinely one of my favorite ways to work people. It's because it's interactive and it's not a webinar. And we get to like actually talk and I get to find out about your business. I absolutely love it. And it's one of the places where I see the most transformation in a short period of time. So I genuinely would love to be able to support people there. And then I also have a podcast that's called The Profit Scale. And so this is a great resource as well for entrepreneurs, again, geared towards coaches, consultants, and creatives, and just providing you with strategy, with information, with resources, to help your business thrive and not just survive. So that's really important to me. And we focus a lot on that podcast with strategies around your money and not necessarily your marketing. There are so many really great, phenomenal resources out there that deal with marketing your business and how to grow and how to get people in. And so what I look at is taking a different approach and just helping you do that from a money perspective. So it's called the profit scale and that's available on all platforms as with most podcasts it's completely free. So I would love for you to check that out as well, and just listen to a couple of episodes, especially episode one, because it talks about the top three pricing mistakes. And that's been the most popular episode so far, and it's just a great free resource for you to get some knowledge on how to help you grow your business.

Kamille:

Thank you so much. And of course, I'll have all her information down below you guys that you can contact her if you need to. And of course, feel free to reach out to RJ for any questions. I'm sure she would help you.

RJ:

Please do. I would love to.

Kamille:

I love the workshop. I'm probably going to go attend the workshop as well. I can always learn more about my finances, believe me, but thank you again so much, RJ. I really, really appreciate it. Thank you so much.

RJ:

Thank you for having me, Kamille.

Kamille:

Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.

Podcast Show Notes - Episode 3

Episode title: EPS: 3 - Mindset & Business Shift with Daniella Inzerilli

Episode summary introduction: In today’s episode, we chat with Daniella Inzerilli all about how to pivot our business during this crazy and uncertain time. Daniella talks about ways to reinforce your mindset by focusing on the things in your life and business that you can control. We also discuss ways to sell that feel empowering, while also serving our clients needs.

Resources mentioned in this episode: 

• Daniella on Instagram: https://www.instagram.com/daniellainzerilli/

Episode transcript: 

Daniella:

Of emotions at the moment. Maybe you have one day where you're like, this is great. I'm going to start the online business that I want to do. And maybe the next day you're like, I don't know what it's going to happen. I don't know if I can figure out, I don't know if I can do this and that's okay. Don't be like, don't feel like you have to be positive all of the time or don't feel as you're in this rut, you can't come out of it because the people who are posting all the positivity stuff, they probably had a moment of anxiety beforehand or nervousness beforehand. So it's totally relatable and understandable if you're going through that roller coaster of.

Kamille:

Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started.

Kamille:

Hey, everyone! I am so excited to be back and I have my friend Daniella here. Hi Daniella.

Daniella:

Thank you so much for having me.

Kamille:

Of course, I'm so excited. She's actually from New York guys. So this is super exciting I've been having a lot of people come on. I want you guys to know that you have support system everywhere you are. But today, I'm going to go base off a little bit of what I've been talking about, you guys know, I have to tell you about, you know, energetically changing your mindset, shifting your mindset, as well as pivoting in business, rather than just stopping or pausing. And Daniella is really good at this as well. She's been working with her clients on this. Daniella, tell us just a little bit about you before we jumped into all of that.

Daniella:

Yeah, for sure. So I am a Mindset Coach. That's primarily what I work with my clients on, but I'm also a Business Strategist. So I have a background in business marketing. I worked in the corporate world in marketing, but I really realized that once I ended up leaving the corporate world, my passion was really towards helping people break through some of the mindset blocks. Some of the fear that holds us back and kind of putting ourselves in boxes that we feel like people have put us in, or maybe we've put ourselves in. So that's kind of what I do when I work with my clients mostly on. I'm also a photographer, doesn't really relate to the coaching, but kind of a fun fact about what I do. And I think why I love working with people so much.

Kamille:

That's great. I mean, we all have other things that we do, and I love that you're a photographer, that's so much better. I wish I was a photographer so I could be better at pictures, but you know, as you guys know about my story is that I had a lot of pivots in my business and my life. And so to Daniella, you know, she went from the corporate world. She thought that that was what she was going to do and be in. And she pivoted to this online world and it's a big adjustment. And I know right now a lot of people are trying to do that, but it is something that we both, as you know, worked on for a while before it became successful or did well, or we had clients, and I want to talk about today, how we can first start, we're going to start with the mindset side of it and kind of talk about some of the things that a lot of people have been thinking, or, you know, a lot of you've been laid off right now or have been set aside for their jobs or even if they had, you know, in person businesses, it's just personal businesses. They can't go in. So, I would like to hear some of the things you've been working with, some of your clients when it comes to now being at home and what they do next? You know, what do they have a lot of fears they don't know about? It's very unknown, obviously. What have you been telling people, working with people on?

Daniella:

Yeah. Okay. There's been so many things and I'm sure some of you guys have heard some of them before, but if anything, it'll just be a really good reminder. Maybe I can explain my experience and you'll relate to it a little bit differently. I think there's a lot of uncertainty right now, because even like you mentioned with jobs and stuff with childcare, it's interesting because in like a week and a half that this has been going on or two weeks, that's kind of become the new normal. Which is kind of interesting to even say, but there's a lot of uncertainties. So there's a lot of external factors that you just can't control. However, when it comes to your mindset and what I've been telling a lot of my clients is there is so much stuff internally that we actually can control and we get so overwhelmed with all the external forces that we can't control, like schools being closed, getting laid off, money not coming through, things being late, like all of those things. Yeah. We don't have direct control of obviously, but there's so many things that you could be working on every single day to really look inward and kind of bring yourself up or the people around you up or expand your mind, whether that's through learning or inspiration or reading, like whatever it is. That's kind of the first thing is accepting that there are things we can't control and I'm kind of a control freak. So that really took a while for me to adjust to. But once I was able to realize, okay, wait, I can actually control my whole day. I actually have more control over my day to day stuff now than I did more than ever, because before I had to do things, like I felt like I had to go grocery shopping all the time, or I had to go out and meet clients on more so their schedule, or out and like going out and about rather than structuring it to my home. So if you kind of flip the script and kind of say like, this can actually work in my favor, depending on what you're trying to do, that gives you a lot of power and kind of ignites something that makes you feel really good about doing what you want to do. The other thing is, and I'm almost positive you guys have heard this before because it's so relevant is, you can either choose fear or you can choose faith during this time. And I'm not even talking about like religious faith. I'm just talking, talking about like trusting and like believing in yourself almost rather than like the process or anything like that. Like you can say this is going to destroy me or, okay, this is my circumstance. Again, like the external factors, this is my circumstance. It's not going to change. It's very neutral. How am I going to feel about it? What am I going to do about it? How am I going to take this situation that I have zero control over and actually make something out of it? So that's been really helpful for me, even with my business, because even as an online entrepreneur where this is still like scary, yes. At points, you know.

Kamille:

We're going the changes too and making differences and I obviously I talk a little bit about the pivoting part of it, but we've been going through it as well. I can't just do the same norm that I normally do with my clients. It's not, not all of them are in the same situation right now that they were before. So I'm glad you said that because even though we might seem a little more grounded and okay. Because we're used to being an online business doesn't mean that we're not going through changes and having to make a lot of different movements and navigating through this entire thing as well. We just are a little bit more used to being at home, working from home. You know, that's the only difference that we have maybe compared to some of you that have maybe had a 9-5, and this is your side hustle, or there's a lot of changes with that. I know I have some people that are like teachers and stuff like that. You know, this is a little more of a navigation for them than it is for us, but we still are making those changes. So yeah, I'm glad you said that.

Daniella:

100%. And the other thing too, that I want to say is when you're on social media and I don't know if anyone else has experienced, but for me and my personal experience, when I've been on Facebook, I've seen a lot of posts being reshared that might not always be that maybe have more media scare tactics than on Instagram. And then I go on Instagram and Instagram is more filled. And I guess I should say my Facebook is more filled with people that I went to high school with people. I went to college with some family members, some older people, whatever Instagram is like my jam. Like these are the people that I look up to. These are the people that I want to connect with. So like, I'm getting hit with positivity after positivity and it can be really overwhelming and confusing. I think for people to like see both sides of the spectrum and be like, Oh, these people are wicked scared. And then all of these people are super positive. And I just want to say, cause I came to this realization myself and it's helped my clients too. It's okay if you're feeling a rollercoaster of emotions at the moment, maybe you have one day where you're like, this is great. I'm going to start the online business that I want to do. And maybe the next day you're like, I don't know what it's going to happen. I don't know if I can pay rent, I don't know if I can do this and that's okay. Don't be like, don't feel like you have to be positive all of the time or don't feel if you're in this rut, you can't come out of it because the people who are posting all the positivity stuff, they probably had a moment of anxiety beforehand or nervousness beforehand. So it's totally relatable and understandable if you're going through that roller coaster of emotions.

Kamille:

Yeah we go through that roller coaster as entrepreneurs all the time. There are days that I am like, I like, what am I doing doing this? Am I even good at this? And then there's days where I'm like, my God, I'm helping thousands of people. This is amazing. You know, like there's just, we go through those rollercoasters all the time so that is totally normal. Like that feeling that you might be having, like you're saying like, am I doing this right? Should I be doing this? Should I even try this? Like, and I know some people have been like, well, I don't even know how long it's gonna last, what if it only lasts another week. What if it only, you know, like, and then I try to work all this stuff out. I always try to tell people that like for right now think of it as a long term thing or a side revenue, no matter what, if you get your business going now, when you have the time and I'm sure some of you have really wanted the time to do that. And then now you actually have the time to work on it. And no matter if people go back to your normal job, you go back to your normal days. You still always have that side revenue, which is great. Because if there is anything that happens or you do decide, you want to walk away from your nine to five, then you have this structure and this establishment already begun. And now you can just work on it even more. So for me, I always, I'm trying to make people think long term of it, rather than just like right now. Like I'm just going to do this right now. And I think that's been a little bit of an issue because people are feeling like, well, what if I put all this work in? And then like a week from now, we're back to normal or something. Well, we'll never be back to normal. Let's just, this is something that's going to change us forever. But you know, hopefully in a good way that we can all come out of this stronger. And I think that's why Daniella and I do these things as we want to help you guys come out of this stronger and better in a better place that if something is to ever happen, you guys are in a good place and you have this backup or this maybe new job, you know, from online and at home.

Daniella:

Yeah, in the other, like flipping the skirt back, like what if this does last longer and you could have started a week beforehand, or maybe you had a leg up the week before, or maybe you still had money from your other. You can look at it from every single perspective so instead of holding out on something, why not? Like at this point, what do you have to lose?

Kamille:

Exactly, exactly. And I like what you said about the positive and the negative, obviously, you know, I'm always talking about getting the right support groups and being around the right people. And I don't know what your house life is like, I'm not going to tell you to go to run away from your husband right now if he's a super negative, like watching the news every 10 seconds, but what you put your mindset in and where you put your mindset is going to be the biggest deal. So if you're always reading the negative, like for me, obviously I will tell you the first thing that I was doing when this first happened. Every time I got the alerts on my phone, that like, there was a new update with the coronavirus. I'm like, I would read it. And then I started go on there, reading all of this stuff. And you know, what I realized is that I had to leave it. I had to leave it. Maybe like, okay, I want to know, I don't want to be oblivious to not knowing what's going on out there. But I knew that there was times in my day that I shouldn't be doing that, especially in the morning, like when that alert was there and I'd be like, Oh my gosh, like the moment I wake up and I was like, that's not the way to start my day. I'm just going to feel super down here that there's like a lot more negativity out there. And people are going to be seeing a lot of negative things. So it's really hard to navigate through that. If you're like, you're constantly reading the negative. And I think that there's times to read and like times to just separate it, separate what's going on with you pay attention to the positive groups that are on Facebook and Instagram, whatever it is for you. Like for me, I have a lot of positive groups on Facebook, but that's just, I have certain groups. And there are, like you said, on my normal Facebook page with like old friends and family and stuff like that, I'm seeing a lot of like controversy things and all that. And then like when I'm reading that, I'm like, Oh, but on that note like you said, we have to switch from that and we have to get out of that mindset and we have to try to be more positive. Now, is there any like routines or things that you've been kind of telling your clients, I know like you were saying like meditation or reading and stuff, is there anything else that has been working for your clients to kind of get them out of that mindset?

Daniella:

I would say the first thing that I'd say is, and you kind of hit the nail on the head when you were talking about, reading certain things and being informed. And I think we can absorb information and it's good for an education aspect to be informed, but what's really cool is once we have that information, we can decide how we're going to take it, you know, and how we're going to like use it, how we're going to let it affect us, what we're going to do with it. So the first step is understanding and even outside of everything that's going on right now, this is super helpful. Even when people are talking about literally everything, like people can have an opinion or people can tell you certain things. And if you don't want to agree with it, you don't have to, if you don't want to accept that as your own truth then you don't have to. No one's saying you have to do this is totally up to you to kind of see how this plays out for you. So that's kind of the first piece. The second piece is there's for me, at least I'm like, I want to absorb as much knowledge and content as I can. So something that I've been incorporating into my daily routine, even more than I have before is taking advantage of the resources that are out there. So for me, that looks like actually investing in something during a time like this, because that's where I show up the most energetically is when I'm putting money into something, because I'm going to set time aside for that. However, some people just want to access the free resources, which there are tons of right now, tons of free resources going on right now.

Kamille:

I would say more than ever, because feeling like they need to serve as much as possible. People like us. I have been giving away free stuff too, that I normally wouldn't. So yeah.

Daniella:

So setting time apart for that has been super helpful. And like I meditate every morning. I try to journal every day, my journal entries aren't super specific or structured. It can be like a to do list. Like I can make that my journal entry and it just makes me feel good knowing that like I took some time to just be with myself and the really cool part about this too is, well, it's funny. Cause like, I feel like when I get into these modes, I'm like, this is a positive, this is a positive, this is a perk, but I'm like, you have, let's say for two weeks, if you're in quarantine for two weeks, you have two weeks to try out different daily routines or try out different morning routines. So maybe for you, that looks like you actually take the time to make a cup of coffee and you sit down with your partner or your kids or something and you enjoy that coffee together. And maybe if you were working a job where you had to leave super early or maybe your partner was still sleeping or they left early, you didn't have that opportunity. So maybe you try that for a day. And then maybe from there you split and you take time to do your own thing. Maybe the next day you do it the opposite way. Or maybe you work out in the morning or you work out at night, you can have so much fun with this.

Kamille:

Endless opportunity. It's like I said, you have more time than you ever thought you would. And we honestly all didn't expect this to happen as fast as it did. And you have more time than you ever thought, like I am. And that's exactly the day. I've always had a morning routine, but now my husband is home certain days because of this. And you know, it's been interesting and fun and like, you know, we've been trying to figure out like, okay, I mean, he's still working from home, but like we've been working out like on his lunchtime, you know, it's interesting and it's super fun. I've never been able to do that with him. We barely, like, we both go to the gym almost every single day, but we barely ever get to work out together because our schedules have always been so different. And even though we can't go to the gym, you know, we can still go out to like outside or in our backyard or whatever. It's been fun. You know? It's something that you get to enjoy that you never have, I never thought we'd ever maybe work out together unless he finally started working for me. No, I'm just kidding. But you know what I mean? Like, I didn't know that this was going to happen and it's super, I'm almost like this is, it makes me even want to do better in my business so that he can work from home with me. Like I actually enjoy the situation. Like obviously we have separate little offices and all that. So we have our separate time, but it is. We have this opportunity and we were talking about it and like self care, I know so many people that tell me, they don't even have time for like a bubble bath or something because they never have time to come home from work and go straight to their kids. You know, they have to do this. They have to help them with their homework, your self care routine been? Do you feel like you, even though we work from home normally, but you feel like you've just kind of relaxed a little bit more?

Daniella:

Yeah, definitely. I think I really slowed down my morning routine because even though, I mean, I've been working at home. I ended up working part time at my job a little bit when I gave my notice. So I was still in and out. So I was still not 100% remote and with photography, like I was out meeting clients and stuff. So now like being forced to stay home, I've really taken the opportunity to kind of slow down and check inward and see how I'm feeling and what I like, what I don't like. And I've never been a movie person. Like you can never get me to go to the movies. I like watching shows, but I don't like watching movies. I don't know why. And we just got Disney plus and we've been watching movies and like, that's like our self care time because it's a time where we're just like, not focusing on anything else and just kind of like chilling out and just like letting our minds rest and that can be self care in and of itself. And I'm not saying that I'm not saying it's good or bad to sit there and just binge stuff. I definitely get work done. I'm setting boundaries and stuff, but figuring out what your self care looks like, because it's different for everyone. So I can definitely explain my self care routine. It starts with meditating and journaling and taking a shower and drinking coffee. But for you, it might look like waking up, getting work out in right away, then maybe read for 20 minutes. Like it's so situational for what it is that you want to do. But it's a time, like I said, to kind of try things out and see what your body likes doing. So for me, it's been a time to really just slow down and listen to what my body needs.

Kamille:

And that we don't normally have time for. And I also think that, although we're saying you can try it differently. I do believe in implementing a routine though, because now you actually have the opportunity where maybe before you were running off to work, barely, maybe eating, driving through Starbucks to grab it. You can't do any of that stuff now. Now you have to get up and make your breakfast. You have to get up and make your coffee. You have to get up and you know, you have to do all the things that you normally maybe would rush through and you actually get to enjoy them. But also setting that up will help you when you do go back to another, another routine, because you're going to know what gets your day going in a positive manner, in a positive way. For me, yes. Normally I work out in the morning, but I have been waiting till lunch time to work out with my husband. But, and that's been different too. Cause I kinda like when are we gonna work out? You know? But, just having that routine in place helps so much. So, you know, I'm gonna, we're gonna go into the business side of it just a little bit, because obviously that is why I say that we have to set up a routine. We have to have a routine because although we work from home, we still have to be very disciplined because like you said, you could be ending up sitting, watching Disney plus all day long, but you have to set those boundaries and you have to have some sort of schedule in place. And I think that when it comes to learning how to pivot in your business right now, and if you're trying to go online and you do want to try to start learning how to do some of that stuff, understanding that you do need some sort of schedule and boundaries and all of that. So how, how for you and your business, do you feel like you've been kind of pivoting, changing, maybe making some adjustments, like you said, we have been doing that. What have you been doing personally? Maybe that's going to help some people understand what they can possibly do. Obviously we have established online businesses, but still like obviously if it changes, what have those been like? What has the feeling been? How has it been going?

Daniella:

It's been interesting to kind of see what's coming up for me and what I want to be able to offer to my clients and what content I want to be able to provide. And then also seeing how my clients and my audience have been responding as well. So I have a lot of service based business owners that I'm connected with, but quite a few of them are actually in person services. So like salons, eyelash extension salons, hair salons, all that stuff. So for them it's been interesting because the value that I would normally provide, they could kind of take it and apply it to their business that they're actually doing, you know, whether that's social media strategy. So I've actually had to kind of tweak my content and my offers to be like, okay, these specifically, let's just say, service-based in person business owners. I have to take what content might be more applicable to them now in this situation. And it might not be like the things that I used to be talking about. So instead it's more so brainstorming what they could be offering now or what free value could they be offering or maybe encouraging them instead of just excepting defeat. I don't like using that word, but like a lot of people can feel really defeated during this time when they're being forced to shut down their businesses. Instead of just accepting that as what it is for them instead saying again, taking control of what you can take control of it and say, no, this is still my business. Like this is still mine. I am still able to make some money. I'm still able to provide value and offer things. I just have to do it in a completely different way. And so that's been really cool to kind of see how I'm able to get creative with it, but also how other people are responding to it if that makes sense.

Kamille:

Yeah. No, absolutely. And I have been doing the same thing. I would say, like I said, I told you I work with a lot of fitness, the fitness wellness side, and a lot of them are in person they're in person trainers, independent in person trainers, wellness centers, Reiki, yoga, things like that, where that's in person. And so a lot of that has been trying to figure out, how to make them again, pivot and not pause or stop because I have seen a lot of people and again, I worked in fitness and I've noticed a lot of those trainers are right now, just hanging out online, not really do it yet. They're offering like some workouts, but none of them are offering any services. And I'm like, again, we don't know how long this is going to happen. Also, I know a lot of them have always wanted to go online. I used to work with some of them and I don't see them doing that. And that's why I have been putting out there a lot, like, Hey, reach out to me because this is your perfect time. Like I know you've always wanted to go online. You always wanted to do what I was doing. So let's do this, you know? And so if you've ever been focusing more on like that side of it, more than just all entrepreneurs, just because of the people that I know I can help with this. Like, especially they're the ones that are probably struggling more than ever because they don't, and they don't even know if they're going to have the clientele when they get back your hairstylist, your eyelash extensions, all those people that do that stuff. A lot of people are going to be fearful even when we get out of quarantine and we're able to go back into the world, people are going to be very nervous, very scared to just walk into a salon and go get their nails. And I mean it's scary. It's like, well, what if it all starts up again? Right? People are going to still be nervous of that thought process. So I love that you're talking about like how you're trying to help them adjust because I think a lot of people feel like right now, they're just, they're just stuck. They're stuck, they're in this pause mode. They're in this like, well, I'll just wait until I start again. But again, we, first of all, not to scare anyone, but we don't know how long it's going to be. Second, we don't know if it's going to be the same when you get back. I don't know if all your clients, even like my eyelash person before they did all the shutdowns, she did my eyelashes and she's like, I think I'm going to lose clients by the time this was all over. Like people are going to be afraid. First of all, it's not a necessity, you know? So how can we change that? How can we, how can we make sure that you're still doing something and making money and serving. I think that's the other thing I've noticed. And I don't know if you've seen this is that there's a lot of people talking about needing to make money right now and not caring about serving people and like using their expertise. So many of these trainers are so necessary right now. And I keep trying to tell them that you're so necessary. People need at home workouts. They don't know how to work out from home. Like half of them don't even know how to work out in the gym. Now they have to try to do this with a pillow and a water bottle. Teach them something. You have the expertise. Have you had that issue with people would be like, well, how, like I don't have anything to offer people online or, things like that. Have you seen that a lot?

Daniella:

I've seen a lot of the gift card sales, which I think is great. And if that's something that's going to keep business as a float, I think that's awesome. But I also think that depending on how long this goes, and I was actually talking to a restaurant owner in my hometown and it was like more of an upscale restaurant and we went to support him for take out. And he was like, I'm super appreciative of everyone who's still getting take out and everything. But he was like, people eventually are gonna stop paying $150 for takeout. You know, like as things keep going longer and longer, like it's just not going to become a thing. And so kind of understanding that like, yes, I think that's, that's great to still offer it, but what else could you be doing? And, um, I think you definitely nailed it when you said, instead of focusing on like me, me, me, I need to be making money right now. I need to be putting everything out there and still be like, okay, wait, let's actually take a second to plan something and see what do my clients actually need right now. So they're not being Frank with everybody. They don't need the gift cards right now. They're going to back out of the gift card because they want to support you and your small business. And they know that they'll end up using them. But at this moment they don't need them. They're kind of useless to them. Instead, what can you offer that they need, maybe this is a masterclass on how they can take better care of their skin using household items that they have, that they don't need to go to the grocery store for. Come up with something like that, charge 10 bucks for it or whatever it is that you want to charge, get a bunch of people on and start getting creative with it. I have one friend who owns a nail salon and she came up with these cute little like DIY removing your nail polish or your fake nails kits. And she packaged them all up and she sold them and it's like, that's a need. Some people need to take off their nails right now. Like you want to take off your nails, you can do that. So getting really creative and thinking about what they actually need rather than what's the quickest sale or what, something that like is fluffy that I can just pull together because I can do it really quickly, like sit and think about the actual needs of your clients. And that will be huge. The other thing is now is not the time to pull back and kind of shut down and shut your doors and stay quiet on social media. I'm all for taking a social media detox cleanse. I'm all for that. But now is not the time where you want your audience to forget about you. You want to be more omnipresent now, more than ever showing up for your audience day after day. So that way, when this is all over, they're not like, Oh, I kind of forgot that she was posting so much. I kind of forgot that like they were on there all the time. Like you want to be like, no, they're constantly on your mind thinking about it. And you're constantly engaging with them and making them feel secure and that you're still there to support them.

Kamille:

That's amazing. I literally just thought like all my life, I literally just talk about both those things. Even if you have an established online business, even if you're not in the situation of like hairstylist, all that stuff, you still need to pay attention to what your client needs right now. You can't keep trying to offer them things that might not service them. Like you said, you've had to change a lot of your content, the normal things that you would teach people because that's not what they need right now. So don't just, if you're feeling sleazy or not great about selling right now, it's probably because you're not paying attention. Like your avatar's profile might have changed, but you're a person that you've been maybe doing things with for the past year, going forward for the past year. Unfortunately at this moment, their needs may have changed. And it probably even, again, if things start going back into its normal flow, it's still going to be different for them. Things are going to be different. So we have to pay attention to that. Our client's needs are not the same right now. So we have to know, when we have to pay attention to that, and you as experts in our own fields, we have to be able to figure that out and use that. So I think that even if you aren't online business or not, this is the time to start paying attention to really what your clients need outside of just, and this is great because like you said, those little nail kits that she just sold, she can keep doing that. Even when her business opens back up again, side hustle, benefits, revenue. Like if you want to talk about making money, there you go. Like you just found, you just had to think about what they needed and now you have something totally outside of what you normally did, which is amazing. And yeah, that's, I literally just talked about all of that. It's crazy. I literally just talked about that. And this is like the last thing I want to talk about. The other thing I've been hearing a lot, again, people being scared because they're like, well, people are out of work. People aren't gonna want to buy my services. They have this fear right now, obviously of like, well, no, one's can, like, I'm not going to be a necessity. I'm not going to think people aren't going to want to buy from me. And I'm talking a little bit more maybe on the coaching service side. What do you say to people? Or what would you say to people if they're like, well, I don't think I should sell right now is selling. And I've heard people are saying your sleazy, that you're trying to sell to people right now. Like you're trying to sell your services, which I have my answer. But what would you say to people that say that to you?

Daniella:

I think if you're going to feel sleazy, then you're selling the wrong thing and, or you're selling it to the wrong people. It's not my job or anyone's job to sit there and tell me, tell other people how they should or shouldn't be feeling about selling. And I think that's a mindset thing on its own and kind of your ego and where you're approaching it from. But if you're feeling sleazy, it's probably because you're looking for that quick buck, that's going to benefit you and not your client. And the other thing is, if we're saying they don't need us, you don't really invest in things when you like really, really want them. You really invest in big purchases when you need them. When there's like a need that needs to be fixed or fulfilled, or there's a problem that you need to be solved. I mean, you, you buy things when you, you buy a coffee when you want a coffee, but you don't like, absolutely need it. You're making big ticket investments when you need that result. So for it to say, they don't need me right now, or like, I'm not a necessity. I'm more of a luxury item. I don't think that that's, I think you're undervaluing yourself and you, there should probably be some mindset work around what you're offering and how you can actually help your client. And the way that I do this is whenever I catch myself, which is normal from time to time to get yourself into that mindset or feeling like your ego is kind of taking over. But what my coach once said to me was like, the end of the day, like this isn't about you. Like, you didn't start coaching. So that way, like you could feel good about it. You started coaching that way you could see the transformation within people because you knew how good it felt when you did it yourself. And you want to be able to offer that to other people. And as soon as she said that, it was like kind of a slap in the face. And I was like, okay, you're right. And every time I catch myself thinking like about me, I'm like, hang on. I need to pull back and say, what can I be doing? Or what can I be offering to my client? And if I price it right, and it's going to feel good to me, it's going to feel good to them. It's going to be a good energetic exchange. And there's going to be no issues, you know? And maybe if this time, like I understand that some people are more tight on money or I don't even know if they're necessarily tight up front right now with money. I think they're scared about the potential of being tight on money longterm or in a few weeks, especially when all of these things are being passed that like, like our rent just said we're flexible with late fees. We're flexible if this and that. And I think people are doing that out of consideration, which is great. And I know you talked about this in the training you just did in my community. How, like, if it feels really good for you to offer out a longer installment plan on a program you're offering, do it. That's great. Your clients are going to be super appreciative of it. And it's a win win for both of you. But if it feels really good for you to do just a one ticket item, and you're really trying to serve that person whose really looking for your guidance and they're ready to show up and they're investing and those people are going to come to you. If you're in the right, if you're offering the right product in the right space.

Kamille:

And what I also, like you said, I was talking about is that people need you right now. Like, especially if you do have a certain service that helps them online, or, you know, like someone was telling me she's a social media expert and she does social media. And she's like, I just don't think people are going to pay to do that right now. And she was like, so I don't, I've been holding back and I'm like, but people really need you right now more than anything. If you're talking about trying to help people, like if you're thinking about serving and you're serving other people and that's your job is to serve other people and help them build their social media is more than anything. They need that platform right now. This is the way for them to grow. So you holding back is only hurting them rather than hurting you. You're just hurting them instead because they need your services right now. And maybe because things are tight, they can't go get a high ticket coach. And you are maybe that perfect person for them at this very moment. So I really do think that, like you said, like I said earlier too, is that if you feel right and you feel okay with extending their plan, that's okay as well, but don't cut yourself short, get paid for what you're going to offer them. Cause you know, you're going to get value. And then yeah, that's exactly. I love that. You said that, cause it really is true. And I love what your coach had told you seriously, you're not training people every day to like put a smile on your face. You know, you're doing it because you're supposed to be helping other people build their businesses or change their mindset or whatever it is that you do. So yeah, remember that you're kind of hurting them if you're just taking away something that they may need the most right now. So no matter what you do, I mean, there's people out there that need spiritual coaches, life coaches, especially right now I feel like that's a necessity. I've been helping, someone that does Reiki. I've been helping her try to do it like this. And in video video recording, because even though she can't do her normal in-person thing, it's still something that's a necessity. You know, like it's still something that people probably need more than anything is to work on their inner selves and be able to have that. And she was thinking about completely stopping. And I was like, no, don't do that. People really need you right now. People that especially believe in that and like that, that it's just hurting them. So I'm glad you said that, thank you so much for being on here. Can you tell if you have anything that you want to talk to them or offer them and where they can reach you to just speak to you, let them know so that they can get to you?

Daniella:

Well, thank you so much for having me. This was so much fun. I am assuming my Instagram will be tagged, but it's just my first and last name. It's kind of long, it's Daniella Inzerilli. I'm always on Instagram. So if you want to hop in and say hi, or if you have any questions on anything, please feel free. I will voice memo you right back. I guess right now what I'm offering is I'm doing, I kind of listened to what my audience needed the most. So maybe this relates to you guys too, I'm offering a two week intensive program to kind of help you make more money or streamline new ways of creating revenue for your business, but also grow your social media at the same time, by showing up authentically and growing it organically. So that sounds like you let me know and we can chat to see if it's a good fit. Um, it's really high packed into just two weeks. So it's quick and easy, hopefully were back to our normal lives after the two weeks is over, but who knows?

Kamille:

Alright, thank you so much, Daniella. I appreciate it. Thank you for being here.

Kamille:

Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me a honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want that completely honest review from everything you like to what you want to hear more about, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.

In today’s episode, we chat with Mariya Bentz all about the importance of having a website for your business and being able to be online and visible for your audience. We dive into different ways to build your website based on your budget, and why now is the perfect time to focus on SEO.

Resources mentioned in this episode: 

• Website Template Shop: https://www.mbmagency.com/shop
• Mariya on Instagram: https://www.instagram.com/mariyabentz/
• How to Structure Your Homepage freebie: bit.ly/8sections
• The Mindset Marketing Podcast: https://podcasts.apple.com/us/podcast/the-marketing-mindset-podcast/id1454840383

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Episode transcript:

Mariya:

Get a website, put all the information on there, keep it updated and then two, get a Google my business page, because nowadays, like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out.

Kamille:

Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes from me that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.

Kamille:

All right guys, we are back once again and I'm with my good friend, Mariya. I've known Mariya forever. Hi Mariya.

Mariya:

Hi.

Kamille:

And as many of you know, I meet a lot of the women I collaborate with at events. And unfortunately can't go to events right now, but I love bringing you guys on. It's so amazing. And Mariya is a web designer and an SEO expert. She is going to give you guys so many good tips today. She works with a lot of companies from in-person companies to online companies. So she's been doing a lot of recreation and pivoting with her clients as well. So yeah, I'm going to let you get into it Mariya, tell us a little bit about you.

Mariya:

Hi. Well thank you for having me. I'm super excited to be here. I just posted on my Instagram story. I'm like I have a marketing mindset podcast where I'm typically interviewing, so I'm super excited to be on the other side.

Kamille:

I know she's always used, she's always interviewing, she interviewed me.

Mariya:

Yes, you guys have to check that out. But, I'm Mariya, I'm the owner of MBM Agency, which is basically a digital marketing company that specializes in website design and search engine optimization. And our whole thing is we don't just create pretty websites. We create profitable websites that first show up on Google when people search for your services. But then when people actually get onto your page, they connect with your message. And they're like, wow, this person's talking directly to me. I need to work with them. So yeah, that's a little bit about us.

Kamille:

Honestly, you guys, she's amazing. We have worked with each other for awhile back and forth with different things. And she just did a sales page master class a while back that I literally took all the tips from and started working on my own sales page. But right now I know a lot of you guys are having some troubles, figuring out where to start, especially getting online, maybe even with your website and with that Mariya, I love for you to tell me, tell the listeners and all of us, like what you've been doing with some of your clients at this time. I know some of them you were saying are like, Oh, well, clients aren't coming in. So I shouldn't be focusing on this. So I don't want to be focusing on this. And what have you said to them or been pivoting them in a different direction?

Mariya:

Yeah. So that's a great question. We have had, obviously with the current situation of the world, there's a lot of people that are unsure what to do in their business, what they should pause, what they should keep going with. So we, for instance, had a client that just signed up for SEO services, like right before everything started before everything kind of shut down and they're an in-person person where for them to get, make their money, people have to come into their location. And they were kind of thinking like, okay, I need to pause my SEO services since people aren't going to be coming in every month. But on the flip side, I think right now is like the perfect time to work on SEO. Because when you, and for those of you who don't know, SEO stands for search engine optimization, it basically means that when someone types in searching for your services or products on Google, that your website starts popping up.

Mariya:

Because just because you have a website, doesn't mean it's going to start popping up on Google. Most of the times, it doesn't, unless if you have like certain keywords in there and whatnot. But with SEO, when you start working on it, because first we researched the keywords that people use, then we have to implement it on your website, a certain formula. Like there's a certain amount of times you need to use the words and certain locations, things like that. But once you implement it, it's not like you're going to hit publish. And then overnight, you're going to start showing up on Google's first page. It takes about at least three months for Google to really start like crawling your site for them to understand that you have authority in this industry, that you are a trustworthy company. So it really takes time for Google to understand that. So I said right now is actually the perfect time right now, because by the time this whole thing is over. And by the time you start opening your doors again, you can start showing up on the first page and you kind of, you know, skip this time where technically, it doesn't matter matter in SEO world, but by the time you open your doors, you'll start popping up.

Kamille:

You'll be good to go. And I've been talking a lot about this whole situation has allowed us to almost reset and decide what we want to do. And I know for a lot of the people that have been reaching out to me, you guys have always wanted to go online or that has been something you've been wanting to do half and half with. And it does take time to become successful or, you know, do well online. And even to get a few clients, it'll take some time. And if you're not starting now, when you actually have the time to do it. I like to say SEO is almost like hashtags. If you guys feel like you don't understand that whole thing is if you're going to put the right hashtags on your Instagram or your Twitter or whatever it is, that's what's going to put you at the top of the page, the for you page, at the top of the hashtag that's kind of what your SEO does. And if you aren't working on trying to get your website in the right places and up to the top of the page, and it's going to take some time, like just like Instagram and all of them that you probably understand a little bit better because I know websites for me were super confusing and I didn't understand a lot of it until I met her Mariya. That will help you understand it a little bit better is that it has to take, it's gonna take time. It's just like, it takes time for Instagram to even recognize you as a page. And then you might end up starting to push yourself up if you're using the right hashtags. So that's the same thing with your website. And I know that you were saying so, okay. I know some people are a little bit fearful right now. They're like, well, I can't wait two to three months for my business to start flying off the ground because, I can't wait until I get back into it. What are you doing with some of your clients now that obviously working on their SEO so that when they do go back there, their business is going to be popping off. But right now, is there anything that you have been doing with some of your clients to kind of help them pivot right now and kind of hopefully make some money or start getting themselves ready to make some money?

Mariya:

Yes. So one of our clients is a personal gym local to us. And right now state of Georgia shut down all gyms, basically like most States probably, nonessential businesses have to stay closed. So that first week that it happened, our client had their clients come in and freeze their membership. Not all of them, but maybe like a handful of people. And, you know, first we were thinking like, what can we do to help them keep their members and their members still feel like they're paying for something that's worth it. You know, first we were like, Oh, maybe, should we do since we can't meet up in person, should we go to the park and have like an outdoor thing, but then all the parks got shut down. Yeah. So we were talking and if you're in the online space, if you're newer, you might not be very familiar. But if you're in the online space, probably know of Kajabi. Kajabi is a great platform where a lot of people host online courses, membership sites, etc. Up until now, for me, at least I've only seen it more as like business coaching or taking like an Instagram course or being a part of a business membership. And I haven't seen it being taken say for like a fitness gym, right? I haven't seen necessarily that aspect for myself, but we sat down and we started brainstorming and we're like, what can we create that's still a membership, but the members still feel like they're paying for something. So we created, we started creating a membership site on Kajabi and kind of implementing things that is worth their membership. Cause this isn't like your typical 24, LA fitness. This is like a pretty like high ticket premium gym. So we're focusing on movement. So they're posting workouts every day for people to be able to participate in. That's not like a general workout. Like a lot of times right now a lot of gyms are doing a lot of live workouts that kind of just works out a general body. So we're kind of getting more specific with workouts and more specific with form. We're doing nutritional advice and kind of having a nutritional program of what they can do to not gain that quarantine 15 that everyone's talking about, but to come out even stronger. Yeah, and then three is accountability. So they have accountability calls with their coaches and they, we created like a Facebook group to have community with all of the members. And the really cool thing is this is like, yes, their members are going to have access to this. But the best part I think is that new people now that are not just local to, you know, their Atlanta area now people from all over the world are able to join. And we started putting together kind of a marketing plan of like, okay, how are we going to get people into this membership site that are not local to us? Or maybe they are, but you know, they're kind of stuck in their home and they want to get healthy. So now we're not only keeping their members engaged, but we're getting new people joining as well.

Kamille:

Yeah, and that is exactly what I've been talking about is that this is the opportunity for you, especially if you are a local based company, and as many of you know, I come from owning a local based company and I wanted to reach more. More people outside of just the local cities and I did that online and that is how I started. And that is so important because even if three months from now or whatever we get out of this situation two months from now, hopefully sooner you go back to your normal position, you always still have this and you always have this as a side revenue. So all those people that found you online that don't want to, can't, or don't want to work with you in person will still stay there and still be part of your program. And this is what I've been talking about. I'm so glad you work with your clients with that because I've literally been telling people like, no, you know, a lot of people are thinking short term right now. Now, now, now like, what do I do now? And they have to understand that anything online can always continue. Even if you go back to your normal job, it's always going to be able to be there and you can keep it going if you establish it in the next couple months to deal with the websites and now with the Kajabi. And I think that's very cool. And a lot of people are not realizing how much they can do in one condensed thing. When you're a personal trainer, yes you have the hour with them. Or let's just say three hours a week because you work with them three times a week. But in the real sense, that's an hour to work out with them. That's not an hour to spend with them for nutrition and what are they doing when they're not with you and all that, all of that in this program that you're helping people with. So I think that is so amazing. And, um, when it comes to websites, I know a lot of my people that are coming to me right now are you guys are saying that you don't really understand how to make a website look good or what to do with it. And I know it's really hard and I'll always say that at some point you should hire someone on like Mariya, but what would you say or what kind of advice would you give to people? Maybe either they have a website, but you know, they're just starting out, maybe some of the places that are great to do websites, graphics, some things to just get themselves kind of online and then maybe be able to come to you for other advice or help. What would you suggest right now?

Mariya:

Yeah, so I'm going to do a little self promo, but we just created website templates. So we have four right now. We have one for like a business coach that would be perfect for agencies, consultants, coaches. We have one that's for fitness and gyms. One is a speaker, one page with a blog. And the third one is like a portfolio type of site. And we created them using the Wix platform just because taking surveys from our clients. And who've we worked with in the past. This has been our client's favorite platform to work with just because that once we set everything up, it is the easiest for them to understand, the easiest for them to kind of get in, start editing, start making changes if needed, but then also they have a lot of apps that come with it. So like, say, if you want to do invoicing on there, you can do email automations. You can even have like your own little membership site for a lot cheaper than Kajabi, but it works a little bit differently. But you know, they have a lot of things implemented that if you're just starting out, they kind of all things in one. So yeah, we did that and you could find those at mbmagency.com/shop.

Kamille:

Don't worry, I'll be linking all of your stuff. And I forgot that they were doing that guys, I would have brought that up. Yeah. That is so helpful. Especially if you're like me and you were not great at creation and you just need something where you can just place your pictures in and kind of already have something set up and be able to just adjust in your own way. It's something like that. A template that you can get that they're offering is exactly what you need. And if you don't have your website on Wix, you can always ask Mariya, I'm sure if you were to buy a template, like how, or what can I do best? Right. They would be able to come to you. A template is the best thing. I used Squarespace when I was first starting out and although their templates are nice, adjusting is really hard because I'm not very good at creation. That is not my forte. I'm nothing like Mariya when it comes to that. So I'm, you know, it took me a really long time to even kind of get mine, like looking decent and getting the colors I wanted and stuff like that. So if you can have something like that, that just kind sets it up for you almost.

Mariya:

And I think what makes ours different, I'm from really proud of, sorry.

Kamille:

Anything that makes it easier at this moment is what people need, you can change it later on.

Mariya:

So we've been working on websites for awhile and within the last couple of years we created this like homepage formula. So like I mentioned before, something that makes our website stand out is first they can be found on Google. Then second, is people connect with your message and the way we help people connect with your message is we created like a homepage formula similar to the sales page formula that you learned about recently. But, you take people through a process through like a sales psychology process and they first land on your website. What's the first thing they need to see? Then we touch on like points. Then we touch on, you know, we show certain things that give you an authoritative spot in their minds. We have certain things that create trust. So it's a whole homepage formula. That's like our signature, that a little thing we created it, I'm like super proud of it because it's really based on studying sales and marketing and psychology and kind of being like, what do people need to see in order to buy? So all of our home pages have the homepage formula. And then when in regards to search engine optimization, if you know the keywords that people are searching for on your website, you need to include them in a header, which is a header one. And then you need to include it in a header two. So we structured each template. So like the main headers are already tagged H1. So all you have to do is like input certain keywords, like the sub-headers already tagged H2, and then in the text, we don't just have dummy text. So like a lot of templates are like, Oh, click this paragraph to edit and whatever, we are like, okay, you know, in this spot, talk about your stats, talk about what makes you authoritative? Like what makes you stand out? So we literally like in every single section we write down, like, we give you advice on what to write. So I feel like it makes it so easy for you that you can have a website in like under 24 hours. And then we also created a video tutorial on how to edit it pretty quickly and to make your changes, to kind of customize it, to make it your own. But yeah, I'm like so proud of them.

Kamille:

Yeah, no, it's amazing. Again, when I was first doing mine. Oh my God. Like, should I put my about me here? No, maybe my, about me doesn't go there. Maybe I should put this picture there, no, no, no, no. I don't want to put that there. It would take me exactly. It would be just like, Oh, right here. And if you want put an about me here, but I would like go and look at every other coaches websites even before it was fitness websites, I would look at everyone's fitness website. Like, okay, how do I say, okay. She said that this way, I was so confused. So to have that guys is like amazing to know exactly how to set it up, where it's going to attract your ideal client. And when they come to your page, they're going to be like, okay, that's the person that I saw on Instagram or that's the person that I saw on Facebook. I love it. They're reintegrated into your brand. And they trust you because you're like the same person across all platforms. I've talked about this, how important branding is before you guys jump from place to place and not having, I would rather you focus on Instagram and your website and not even get on Facebook. Don't get on YouTube, don't get a podcast or do any of that other stuff because make sure these two are doing well together so that if one goes from the other and just send people from one to the other, don't keep messing around. And I love that because honestly, it is really confusing. It can be, but something like that, a template. I mean, I wish I had that when I first started cause I don't even know how many hours. I think we had like four templates set up, just trying to see which one we could work with better. It was just a whole mess in the beginning, you know? And it took a lot of time and work and all that. And if I was trying to do something very quickly right now, I would definitely purchase that template. And it's like, that would be so helpful. And a tutorial you guys were able to go along with it. So that is super helpful. And I know you said Wix, is there anything else that you suggest that people can start looking into? Obviously your templates and I'll have all your information, but anything else that you think that people should start maybe thinking of when it comes to SEO, their website right now that you find is like, again, we know that building and getting your SEO and understanding all of that is really important, but right at this moment, people could focus on a little bit.

Mariya:

Yeah. So again, obviously I might be a little bit biased, but I do think having a presence online other than social media, I think is just super important to, even if he does have one page to just explain who you are, who you serve, why they should trust you, maybe some stats, maybe some press, if you've had it in some testimonials and kind of have it be almost like your own personal sales page, like whoever you're connecting with. Have it be on that. Another thing that I know works so well for local based businesses, but then also online based businesses is creating a Google My Business page. So that's basically if you search for a type of service and then when you click enter the businesses that pop up on the map, that kind of helps you get on Google instantly. So if people are searching for you, um, you can pop up right away because everyone's getting online. And I've talked about this with Kamille so many times, but I came from living in California where I kind of thought everyone was online. I was like, you know, who's not online. I didn't even understand, like there could be businesses that were not online or you didn't have a website or if you're searching them on Google, you can't find them. But I moved to Georgia. We don't live in a small, super small town, but we're like 40 minutes from Atlanta. But I was shocked to find out how many businesses are not online. They don't have a website, don't have anything like maybe they have some social media that they barely updated. But like Kamille said, pick one social media get really good at it. So that when people find you online, they're not like, you know, thinking like, Oh, they've last posted in 2015, are they still active anymore? Like, is this a real company, find one social media get really good at it, get a website, put all the information on there, keep it updated. And then two, get a Google my business page. Because nowadays like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out on.

Kamille:

Yeah. Google my business page you guys that is huge. And I'm even like, or I forget how long ago I gotta do that right now.

Mariya:

Because I used to think you needed an address and I work from home. So I was like, I don't want to put my home address.

Kamille:

Yeah. I usually use a PO box that I just have one.

Mariya:

And you can't do a PO box on Google my business which is crazy. But now you don't need addresses. You can just put like the area you're in.

Kamille:

That's amazing. I love that. I think that if you guys missed my webinar last night, I literally talked about this and I will say it again. Yes. Social media is great. And it's amazing to have platforms that you can reach people on so many levels, but having an email list, which usually helps when you go, they go through your website to have a contact page or using some of the pages to send people there and putting yourself on an email list is going to be forever using your website and using your email list. Those aren't going anywhere. Those are always going to be there no matter what if Instagram blows up and no one cares about Instagram, which right now everyone's all about Tik Tok you know? So, you know, what's going to happen. Like, no one's on Instagram right now. Everyone's on Tik Tok even me. So yeah. You never know what platforms you're gonna see. I mean, well, you're a little younger than me, but I came from the age of MySpace.

Mariya:

I had my own MySpace too.

Kamille:

MySpace was the thing. AIM was the thing, you know, those things were so cool. And how fast are those things just, Facebook they did it better. Facebook and Instagram did it better. And they went bye bye. But we don't know what's going to happen. And if you have a website and you have an email list building from that website, that's never going, you have that forever, no matter what you know, and you can keep using that no matter what social media platform becomes popular next and you need to work on. So I just talked about that last night and I love that you said that because yes, it's great. It is amazing. Yes, it is so cool that we can reach people that we may have never been able to reach ever in the past, but it's also, you know, it's not forever. And it also, it's hard. It's hard to get a presence on those platforms. And if you're able to use other outlets to bring people to your website and funnel them to an email list and do that way, then you're always going to have that email list set up. And you know, now you have that, you know, so it's, I love that you said that, but yeah, but anyways, I thank you for all the amazing tips you have any last thing I'm gonna have you tell them about your stuff at the end, but any last thing that you have to tell people I know right now, like I said, it's really hard on people. I'm sure so many of your clients have come to you just like they have to me and saying, well, I'm not considered essential. People aren't going to spend money on me. Anything that you've maybe told them that's kind of and kept them going and keeping their website going with you and all that stuff. Is there anything that you're kind of going about? I know you don't really get fully into mindset, but just, you know, I'm sure again, you've had to deal with some of those objections right now because I sure am, so what's kept them going?

Mariya:

Yeah. I think that's a great question. Mentioning mindset, I think during this time is so hard, I think to keep a super positive mindset and I'm all about mindset, like marketing mindset, podcasts, like that's my whole thing, but I'll admit even for me, when this whole thing started, I was like, Oh my gosh, like taking it day by day, like trying to see, like it's hard and it's hard to sell right? Cause we launched these, for instance, website templates, we were going to kind of sell them and have a launch. And instead we kind of did not do that necessarily. Because I felt weird selling at first, but at the same time, so many people are online right now. So many people are unfortunately losing their jobs, but that is forcing them to get creative, to get creative of what can they do?

Mariya:

What can they do online to either sell or sometimes, or the people who are not losing their jobs or who are still able to work. They're going crazy at home and they need something to do. Like, I feel like the craziness has kind of died down. Like I feel like the first couple of weeks everyone was like, I don't know what to expect. I don't know what to do. I'm not spending any money. I don't know, whatever. I feel like now it's kind of settled into like, okay, there's two sides. Like people who need the extra income who are really thinking of like what can I do to sell or maybe investing in certain things that they know are going to help them make more money or the flip side where people are feeling a little bit secure in their jobs. They're seeing that things are, you know, study. So they're able to spend that money on like fitness programs or maybe some programs for their kids because now every, I mean, I don't know about you, I'm going kind of crazy, just staying at home so. Doing different classes or now I'm like am looking in different things and I even purchase something today to just like to do. So I think keep going, especially now, I think people have kind of settled in and they know which area they are and you know, just keep showing up, be excited about it because I think if you're going to show up and you feel guilty about trying to sell, like people are gonna feel that, but if you're excited to help to truly help them. And you know, either I think mention it based on their pain points. One either making money or again, the flip side of like being super excited that they have something to do by themselves, with their family, with a couple, with a kid, whatever it is you're selling.

Kamille:

Yeah, no, I completely agree. And I think that it's the worst part to stop selling right now, I mean, a lot of people need these things. They need a lot of the things that you can offer them. And like you said, a lot of people are running online right now and they just, you know, they're trying to find other outlets. So if you have any resources and I'm sure like for you, the templates are something that you're probably charging less than you. I mean, a lot less than you would for a website design and something, you know, you charge a lot for what you do because you put a lot of work into that. And this is something you're just sending out to people, but it's something that you have you pivoted and you created so that you could help people right now. And it wouldn't be something that they couldn't afford.

Kamille:

And I feel like that is so important. And that's what everyone can do. You can, you know, extend payment plans on things I've been doing with things I've been extending payment plans on four month programs with giving people eight months. So they feel like, okay, and if you're, you're confident in what you do or you feel really good about, you're selling something that you're truly passionate about. And it's really, you're not just selling to sell then extending the payment plans, we know that they're still going to get what they need out of your services. So sending it as just allowing them more time to feel comfortable in a lot of them, if they're going to do well after when things go back, then they're just going to be able to pay it off anyway. So it's really not for me. A lot of people were like, wow, you're extending that long. And I'm like, if I can make people feel better at this time, but I can still serve them and we can still get them to the point where they're feeling good. And like you said, I feel like people are starting to settle in. Like they're starting to feel. And I think that people are saying like, in their minds, they're like it was before like, Oh my God, like, there's so unknown. Oh my God, that they extended it. You know, another two weeks. Or we don't know what date we're getting out of this. And I think at this point, a lot of people are also like, well, if this is how it has to be, I need to start figuring out ways to not sit at home and watch Netflix all day long or on TikTok all day. I haven't done that. And you know, like I think people are really trying to just get into this mindset now of like, okay, I gotta find something to do with my kids. I gotta find something to do for myself so I don't go crazy. So if you have anything, I promise you, even if it's something small, I know a girl that she does calligraphy and she's always been good at calligraphy. And she decided she's not an online business, young little pop up shop kind of thing. And she sells like cards and stuff. And she started teaching calligraphy, like how to sign and who does cursive anymore, no one. She's getting so many parents with their kids that are like, she's having them do a little art project and she's selling like $15 for the week. You come to three classes and you learn how to do your name with some kind of design. And she's literally like had like 20 people sign up in the past week with kids. And it's just something that she loves to do. It's something she's really good at. And she loves to do, and she does it on the side with like wedding stuff. And she was like, let me just teach it, let me just teach it to people and see if people will come and sign up. And they did. They did.

Mariya:

I love that.

Kamille:

Yeah. And I think that that's the most important part. So don't lose the fact that, and like we said, there's things like templates that were, at least you could get a home page up, get a nice homepage up, get a nice, good page and start focusing on getting people over to your website and actually looking really professional online. Cause I think that's another fear of people is they're like, well, people are gonna know I'm new. Use the right resources, like a website template like this, then you're going to look like you've been doing that.

Mariya:

And then another thing I wanted to mention real quick is because, so this has kind of popped into my head and everything was going is like, Oh, are people are actually going to spend money on big ticket items? Because like you mentioned, like if to work one on one with us to have a custom site it's not cheap. And I was like, so nervous because we just ended up because we work in quarters. So we just ended all quarter one stuff and we're planning on kind of doing quarter two stuff and I was like, Oh my gosh, like, are people not going to spend money? But you really don't know where people are at because I had someone reach out for a proposal to me yesterday and their budget was very high. And I wasn't even expecting that because of the whole, you know, everything going on right now. And I was like, okay. I was like, we really don't know where people are at. So don't act and don't think that everyone is not spending because you really don't know. And if you just put yourself out there and get creative, like, I love that girl with the calligraphy that is so creative and just do it just even 15 bucks, 25 bucks, just put a class, see what happens, see who shows up.

Kamille:

And that's what I told her to do. I told her, cause she is one of my previous clients. And she came to me like freaking out, cause she works at shock and she was, I don't know what I'm going to do. And I was like, well, what do you love doing? I know you're really good at all this artsy stuff. I was always call it arsty stuff, probably going to have to take a calligraphy class at some point. And like, that's exactly what I was trying to get out of her. And she was like, well, I still love to do my calligraphy. I still do it on the side all the time for weddings and all that stuff. I was like, well, let's go with that. You know, like let's do that. And that's exactly it. She didn't charge a lot. She just wanted to see people who came and now we're talking about doing the same thing that you're doing is using Thinkific, which is a free version of Kajabi and not as nice. And the reason Mariya uses Kajabi is Kajabi is very nice and a really great platform. It does cost money though. It's not super expensive. You go with like the basic packages, but if you aren't looking to spend a lot of money, Thinkific and there's other ones that are out there that are cheaper, not as pretty and easy to work with, but they do the job. Yeah. They work for beginners and I'm helping her now. She hired me back on as a coach, which is funny because she's like, okay well I'm going to do this. And we started working on her making a program on different designs and ways to make money off the calligraphy and how to use this as a side hustle on a business as well, maybe doing it for weddings and the things that she's been doing this entire time as her own side hustle to her actual business. So it's pretty interesting to see how we can create and pivot in this time. And I think it's so important that like you said, are people nervous to spend money in some cases? Yes. But there are people out there that are doing just fine. Some people that are thriving in this market actually that said all of a sudden I have nine new people reaching out to me for my business and I'm just like, let's get going. Let's do this. You're like, I'm like a good for you. I didn't even have nine people hit me up. What the heck are you doing? So you know, some people, depending on what they're doing, they might be thriving right now and have the money to spend on your services. And again, people are looking for outlets that are a little bit different too, so if you have something that's way niched in a different thing than normal, that's really putting that out there. Because you don't even know how many people right now, because they're having a hard time looking for spiritual people online, Reiki overline, like people that I've never heard talk about that stuff. And they're like, they just because they feel like they need that right now. I'm telling you, everyone has some sort of hobby thing. People are doing painting classes, wine and paint classes online. I know a lot of interesting businesses around my area. So I know a lot of what these people are doing right now and to help them and see them start like thriving online and realizing where they could reach and helping them get an audience. And like you said, to charge just a small amount to even just see who shows up and what kind of response you get. Will definitely show you what you could do with that. And that's what you can do. But again, we can probably go on forever. And I really appreciate, you will definitely have come back on here as things are progressing in different ways, people can actually get online and do this and website design with you, but tell them where they can find you. And again, I know your templates are one thing, but if you're offering anything else, let them know and tell them where they can find you.

Mariya:

Yeah. Well, you can find me on Instagram @mariyabentz. I spell my name a little bit differently. It's M A R I Y A B E N T Z. I'm typically on Instagram and I also host the Marketing Mindset Podcast. Those are my two places where I'm on all the time. And then in case, if you do want to kind of design your own website, maybe if you don't want to go the template route, but you're kind of wondering like how should you structure your homepage? We have a freebie that you can download. It's the link for is Bitly. So Bit.ly/8sections because there's eight sections to our homepage. That kind of just gives you a little layout and kind of overview of what you need when and what order.

Kamille:

Awesome. Yeah. And you guys if you do have some sort of budget at all, though, I do suggest going into full website design. I'm sure if you talked to Mariya and ask her if what she can do for you, she'd be willing to help. If you do have any sort of budget or you've been saving for it, or you do have savings for it, I do suggest that that is something, again, that's never going to go away and you, as you will change it as your business changes and you grow. But the nice part about is that you will always have that foundation of it. And you've already started growing and trying to get yourself up on that Google and SEO and all that stuff. So again, like she said, it's just like being on Instagram and all that. You have to get some kind of showing before you actually end up at the top. So if you do have something like that, I do suggest full website design. But if you want to just tiptoe in it at this time, then yes, the template and all that stuff is a great thing. But thank you again so much Mariya and you guys will have all her information down below, obviously like usual. And thanks for being here.

Mariya:

Thanks for having me.

Kamille:

Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it, that would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more of cause that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.

Today we are talking about why I started the Abundant Entrepreneur Podcast and a little backstory of who I am and how I got started into business. I share the pivots that I made in multiple businesses that lead me to where I am now and being able to bring you this podcast.

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Episode transcript:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.

All right, you guys, I am so excited to finally be bringing you the Abundant Entrepreneur Podcast. I have been wanting to release this podcast for you guys because I know that it's going to be so beneficial to your business and to your growth as an entrepreneur. Now, I wanted to tell you a little bit about why I started this podcast and I'm going to start with a little backstory and who I am. I am a Connection Strategy Coach, and I help female entrepreneurs elevate their vibe, connect to their message, and build a tribe that allows them to have more momentum and abundance in their life and business. Now, what does this all mean? I'll give you a little history on me. I was a personal trainer. I own my own personal training business. For many years, I went from a corporate place to deciding I was going to go for it, jump in feet first and try to be an entrepreneur or try to be a business owner and run my own personal training and nutrition business.

I put the first month's rent on a credit card to rent a space. I had no clients. I was in a new area. I had just moved and bought a home with my husband and I had no idea if this was going to work, but I went for it. And this was actually after giving up my acceptance to my Doctorate of Physical Therapy. I had gone to school for exercise and bio-sciences. I thought that was the direction that I was going to go in, and well, I decided to take a leap of faith and try something that I felt I could do really well. And I did in the first three months I had people on wait lists. My schedule was completely booked. Things were absolutely amazing, and I really can't complain my business was thriving. And the first two years I was booked out, I was bringing people on underneath me.

I had clients on wait lists, and I thought that everything was exactly how it should be as a business owner, but as a business and as many, you know, things change as you grow. And I started to realize that I was getting really burned out. All I was focusing on was getting more clients, making more money. I had lost my why, I had lost my focus of really trying to help my clients. And they were not my number one purpose anymore. And that took me into a really downward spiral in my business. And I started to become burned out really fast. I started losing the joy for this business and I felt that I wasn't truly stepping into who I wanted to be in this entrepreneurial world. And my journey came to a halt. I decided that I needed to walk away. I didn't do it right away.

I had many clients that had stayed with me for many years. I had a lot of longterm people that made me very happy and I did love them very much, but I knew that there was something greater for me. And there was something bigger out there for me. And I had started speaking at other independent gyms, teaching trainers, how to grow their businesses because mine was doing so well and it was thriving. And once I started doing that, I realized that there was so many other people that I could help and make an impact in their lives and their businesses. Not just to help them build their clientele, but to build their confidence, to make them realize that there's more behind this than just building a business. That was really huge for me, especially when I realized that I walked away from my first business with no friends, no true companions, no one that I could really talk to about this.

And that was really depressing. And that was really sad because I felt like I didn't have any type of community. And I was in the fitness industry for quite a while. I attended expos, I competed, I did a lot of different things, but I never truly built a tribe. I never truly built that support system. And hence leading to my business coaching side. I actually started to let go of some of my clients. And finally let go of my personal training business. Now fitness will always be a huge part of my life. I will never let go of that side of me. I was a college soccer player. I, you know, like I said, I competed, I did all these things. I work out every single day. I love it. It's my therapy. It's the most amazing thing. And I will never let go of that side of me, but I knew that the personal training and the fitness industry just weren't for me anymore.

And I had to walk away from that. Sometimes there's that little voice in your head that says something's not aligning. And especially in entrepreneurship, when you're taking those next steps, if I had decided I was going to open a gym, it would have been a huge mistake because I wouldn't have been happy with my choice. And I wouldn't have been happy as a business owner. And that is not a place I wanted to be in. And I started business coaching and that led to me speaking. And that led to me having amazing clients and growing this amazing community. I now connect with over 150 women in 13 different countries. I have met women at events, I have met women through programs, through coaches that I have invested in. I have met so many women and I have made the conscious choice to truly keep connections with every single one of them.

And just last month I held a beautiful summit. It was a virtual summit, obviously due to the times. And we had 10 amazing speakers. Many of these speakers that I have met at events a year ago and have kept those connections and have partnered with these people. So that is what I talk about when I say finding the tribe that is really going to help you take those next steps and have the momentum to have abundance in your life. Because every time I go and do something, every time that I make a change, I pivoted my business. I have these women sitting behind me and supporting me. Also every single of these women are open to serve and give back to the industry. And that is the most amazing part because every time I ask them to collaborate, to get on an interview for a podcast to speak at an event, they jumped on the opportunity because they love helping other entrepreneurs.

And what's amazing about a lot of these women and myself is that we all have been where a lot of entrepreneurs have been. We've gone through the failures, we've gone through the burnout, we've gone through the isolation, we've gone in circles. And now my goal through this podcast is to really help all of you get the clarity that you need and find what you truly want to put out there. Your message to the world, how to make sure that everything you talk about, everything you do, you feel so connected to and so aligned with, and it elevates you. It really just makes you feel on top of the world. And that is how I feel in my business now because I have taken these steps and yes, I have gone through, like I said, I have been overworked and I've been isolated and I've had to go through some of the mindset work and money mindset and personal mindset, and spiritual mindset.

I've had to work through all of these things. And I am still on a daily, but through the help of having a proper support system, as well as not just building a tribe of entrepreneurs around me, but a tribe of clients and referrals and raving fans that love to hear what I have to say and validate that the work that I'm putting out there is really worth it, has been everything to me and has changed the way that I run my business and also has helped me in the success of my business. So this is the reason that I have put this podcast together. You will hear so many amazing stories and amazing strategies and tips, and just different things from so many different entrepreneurs as I post each week. And I suggest that you listen in because there are so many different people from brand strategies to spiritual coaches, to life coaches, to website designers, to financial coaches, there's all types of entrepreneurs on my page.

I have marketing strategists and social media strategists. There are so many different people that will come on and they will teach you everything you need to know, not just for your business, but in your life too, because both need to be balanced. You have to be present in your life to be present in your business. And you need to make sure that you're going through all of the mindset side as well in order to be successful in your business. Because I promise you, if you feel confident, you feel good about yourself, you're going to feel good about your business. And that is the reason that I started the Abundant Entrepreneur Podcast. And I cannot wait to bring you all of these amazing female entrepreneurs and their amazing stories and their amazing success stories. Some of them have switched from 10 years in nursing to now being a top life coach.

And there you're going to see so many different transitions and pivots that it's going to be so inspiring. And I cannot wait. You guys are gonna leave empowered and supported and feeling so amazing and on the rise after every single episode. So thank you for tuning in, thank you for being a part of this podcast. And I am so excited to hear you guys leave me reviews. I want to know what you want to hear more of. I cannot wait to keep bringing you exactly what you need in order to elevate and have a more abundant life and business. Talk to you guys soon.

Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to, what you want to hear more of that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.