George and Chris are joined once again by Harry Hutchison — deerstalker, whisky man, gym owner and one of the fastest-growing field sports voices on Instagram.

Harry explains how a throwaway rant about veganshelped kickstart his rapid rise online, and why he thinks the shooting world needs to get better at making its case in public.

The conversation takes in anti-shooting messaging, online pile-ons, dealing with death threats, and whether the current game dealer model needs shaking up.

There is also a deep dive into field sports on social media: when it is acceptable to show dead animals, why grinning trophy shots rarely help, and how to talk honestly about shooting’s weaknesses without handing ammunition to its opponents.

Plus: is it time for a Most Noble Order of the Garters whisky?