The ActionCOACH Podcast

In this conversation, social media strategist Harvey Heggs discusses the importance of building a strong online presence and personal brand. He explains that having employees create personal brands can help align a company towards shared goals, like generating leads or growing socially. While there are risks, such as employees outgrowing the company, the benefits—like building trust and connecting with a wider audience—make it worthwhile. Harvey also points out that personal branding goes beyond just creating content; it’s about telling a story in a way that resonates, whether through blog posts, videos, or other formats.

Harvey shares insights from his own journey, which began when he was 16, learning from successful figures like Graham Stephan and managing social media for a large company in Dubai. He believes that successful social media strategy is not just about posting content but having a clear plan with defined goals and consistency. He highlights the need for innovation, adaptability, and patience, using examples of creators who constantly pivot their strategies to stay relevant and grow their brands.

Ultimately, Harvey encourages businesses and individuals to take social media seriously by developing a strong strategy that guides their content and goals. He emphasizes the importance of staying consistent, being patient, and understanding the power of a well-thought-out plan to achieve long-term success.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:

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Catherine Bishop, a three-time Olympian, shares her insights on performance and leadership, focusing on the need to define what success truly means. She encourages people to think beyond traditional goals like winning medals or meeting targets and to explore the deeper personal and social value of these achievements. Success, she suggests, is a long-term journey that requires clarity about both short-term actions and long-term vision, helping individuals stay on track and make necessary adjustments.

Bishop highlights the importance of intrinsic motivation—such as purpose, mastery, belonging, and autonomy—in sustaining commitment and resilience, especially during challenging times. She explains that performance is about more than just big moments; it involves continuous preparation, learning, and growth. This mindset helps individuals see every step as an opportunity to improve, regardless of immediate outcomes.

In discussing leadership, Bishop emphasises the importance of creating a positive organisational culture. She argues that leaders should foster an environment that values learning, collaboration, and ethical behaviour to prevent toxic cultures. Drawing from her experiences, she contrasts the high-pressure environment of her first Olympics with the supportive culture of her later experiences, demonstrating that high performance thrives best when ambition is balanced with a supportive, ethical approach.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:

https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business:

https://business.actioncoach.co.uk/

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“Would you rather your spouse be satisfied or loyal?”

In this conversation, Jeffrey Gitomer, a leading authority on sales, customer satisfaction and customer loyalty, and renowned best-selling author, highlights the need to rethink traditional sales methods. Gitomer, whose work has had a major impact on the sales industry, believes that customers prefer to make their own buying decisions rather than being pressured into a purchase. He argues that high-pressure tactics often lead to regret and don’t build lasting relationships. Instead, he promotes a customer-focused approach where genuine conversations and understanding the customer's needs naturally lead to a sale. By asking thoughtful questions and truly engaging with customers, salespeople can create a comfortable environment that encourages buying.

Gitomer also talks about the power of capturing moments of customer satisfaction and using them as authentic testimonials. He explains that real success in sales goes beyond just closing deals; it’s about creating memorable experiences that build customer loyalty. This loyalty, which Gitomer views as more important than just satisfaction, leads to repeat business and referrals, which are key to long-term success. Gitomer, who has influenced many sales leaders, also points out that managers should focus on inspiring their teams, as true inspiration, centred on the customer's experience, has a lasting impact.

Additionally, Gitomer discusses the importance of effective sales training and the role of AI in personalising customer interactions. He emphasises that good training should not only teach sales techniques but also help salespeople understand the reasons behind customer decisions. Gitomer, known for shaping modern sales training, also highlights the value of continuous learning and self-improvement, drawing lessons from classic business books. He encourages listeners to take action, learn from successful people, and apply those lessons to their own paths while staying true to their strengths and values.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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In this episode of the Business Excellence Podcast, esteemed author and HR professional Debra Corey discusses the profound impact that bad bosses can have on both work and personal life. Drawing from her own experiences, she shares how a bad boss deeply affected her, a situation that resonates with many. Corey explains that while bad bosses often don't intend to cause harm, the emotional damage they cause is real. She identifies different types of bad bosses, such as those who misuse power or fail to show appreciation, and emphasizes the importance of bosses choosing to enrich lives rather than ruin them.

Corey highlights the crucial role of self-awareness and listening to employees in becoming a better boss. She recounts a moment in her career when she realized her management style was negatively impacting her team, prompting her to make necessary changes. Corey introduces the Great Boss Building Block model, which includes key behaviours like empathy and trust, essential for creating a positive and productive work environment. She believes that understanding and addressing these elements is vital for effective leadership.

The episode also explores employee engagement, with Corey stressing the need to address basic elements like pay, benefits, and workspace before focusing on other areas like communication. She explains that these foundational aspects are critical for building a strong, engaged workforce. Corey also discusses the importance of recognizing and appreciating employees in ways that are meaningful to them, and how transparency and continuous communication can further enhance employee motivation and satisfaction.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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In this episode, we explore the essence of leadership with Dr. John Blakey. What sets great leaders apart? Dr. Blakey examines the crucial distinction between management and leadership, emphasising that true leadership is rooted in vision and the courage to pursue it. We discuss the importance of anticipation, recovery from setbacks, and the role of discipline in freeing up mental capacity for innovation.

Dr. Blakey also shares his thoughts on living by one's values and how it ties to leadership excellence. He unpacks the significance of knowing your core beliefs, the danger of arrogance, and the power of humility. The conversation touches on the balance between pride in one’s achievements and the humility to recognise the value in others' journeys.

We also gain personal insights from Dr. Blakey on his journey as an author, lessons learned from his books, and his reflections on prominent leaders like Jacinda Ardern and Gareth Southgate. Tune in to discover what makes a leader truly exceptional and how living by your values can turn you into a force for good in the world.

Don't forget to subscribe, leave a review, and share this episode with others who are passionate about leadership and personal growth.

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Sit down with Mark Wright, the 2014 winner of The Apprentice, to explore his transformative journey from a confident 24-year-old to a seasoned business expert. Mark candidly shares how his initial belief in his business acumen was challenged and reshaped through hands-on experience and the invaluable mentorship of Alan Sugar. Observing Sugar's negotiation prowess and composure in high-stakes situations provided Mark with an accelerated learning curve that many might only achieve much later in their careers.

Mark emphasises the critical importance of experience and failure in business growth. He explains that true mastery cannot be achieved solely through books or podcasts; it requires dealing with real customers, employees, and board members. He shares his scariest decision—leaving a high-paying job to start his own business—and underscores the need for perseverance and resilience in the face of challenges. Mark also discusses the skills essential for successful deal-making, such as emotional intelligence and the ability to read the room, which he learned from his mentor.

The episode also explores the significance of continuous learning and goal-setting in achieving long-term success and personal happiness. Mark highlights the importance of building a strong reputation and maintaining it in today's business world. He shares his favourite books that have inspired him, such as "The Alchemist" by Paulo Coelho and "Can't Hurt Me" by David Goggins, and offers advice on how aspiring entrepreneurs can leverage mentorship, set meaningful goals, and stay motivated. Join us as Mark Wright provides invaluable insights and practical advice for anyone looking to excel in business and life.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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Discover the inspiring journey of a small business owner who embodies tenacity, honesty, and innovation. Starting with humble beginnings in Glasgow, this entrepreneur moved to London with just a backpack and £200. From working in construction to developing a groundbreaking electronic control system for old appliances, their story is a testament to the power of perseverance and self-belief. Their innovations in the heat storage and range cooker industry have not only reduced emissions and costs but have also set new standards for sustainability.

Balancing a thriving business with raising four children, this entrepreneur shares insights into managing both personal and professional responsibilities. Their success is marked by strategic growth, including scaling the business from £1 million to £7 million. A pivotal moment came with the partnership with renowned chef Marco Pierre White, which highlighted the quality and potential of their products. This collaboration, along with a recent legal victory against a major industry player, underscores the company’s credibility and resilience.

Looking ahead, the focus remains on expanding their product range and establishing a national brand. The entrepreneur’s unwavering commitment to sustainability and innovation is driving the business towards a £100 million turnover goal. This video not only showcases the remarkable achievements of a dedicated business leader but also offers valuable lessons in overcoming challenges and staying true to one’s values. Tune in to be inspired by a journey of growth, resilience, and the pursuit of excellence.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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Welcome Andrew Childers, a seasoned procurement expert and the owner of Beyond Procurement, to discuss the critical intersection of business and sustainability. With over 30 years in procurement and 17 years as a business owner, Andrew shares the transformative journey, emphasising the shift towards environmental consciousness in response to the COVID-19 pandemic and evolving climate issues. He explains the core concept of net zero emissions, highlighting the importance of reducing all greenhouse gases, and provides practical advice for small businesses to calculate and minimise their carbon footprints.

Andrew addresses the common barriers small businesses face in adopting sustainable practices, such as lack of time, skills, money, and confusion. He emphasises that these are often mere excuses and shares actionable steps to overcome them, like reducing energy use and waste. The discussion covers the benefits of integrating sustainable practices, including cost reduction, improved brand image, and gaining a competitive edge. Andrew underscores the urgency for businesses to adapt to the increasing legislative and stakeholder pressures and the ripple effect from larger organisations to smaller enterprises.

Gain valuable insights into the practical steps towards sustainability, such as local energy generation, managing energy use, and upgrading equipment for better efficiency. Andrew's expertise provides a compelling case for the immediate and long-term benefits of going green, from operational cost savings to enhanced brand reputation and market competitiveness. This episode is a must-listen for business owners and professionals seeking to future-proof their operations and thrive in an environmentally-conscious market. Tune in now to discover how sustainable practices can drive your business success.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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Welcome Andrea Waltz as she explores the essence of achieving excellence in business sales. Drawing from her extensive experience and expertise, Andrea explores key strategies that empower sales professionals to elevate their performance and foster lasting client relationships.

Throughout this episode, Andrea emphasises the fundamental importance of understanding customer needs at a profound level. She advocates for a paradigm shift towards asking insightful questions that uncover the true essence of client challenges. This approach, inspired by thought leaders such as Tim Ferriss, highlights the value of providing elegantly simple solutions that directly address customer pain points.

Andrea underscores the critical role of building trust through personalised engagement. She discusses strategies for becoming a trusted advisor rather than just a salesperson, stressing the significance of active listening and aligning solutions with individual client needs. This personalised approach not only enhances customer satisfaction but also strengthens long-term business relationships.

Finally, Andrea explores the integral aspects of integrity and follow-through in sales excellence. She shares practical insights on the importance of timely follow-up and maintaining promises, which are essential for cultivating reliability and trustworthiness with clients.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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Welcome Alison Edgar MBE, a renowned entrepreneur and sales trainer. Alison shares her incredible journey from a working-class upbringing in Clydebank to receiving an MBE for her contributions to business. She discusses the true meaning of entrepreneurship, emphasising the importance of calculated risks and finding passion and purpose in one's work. Alison's transition from corporate sales to starting her own business at 46, motivated by a lack of vision in her previous company, offers valuable lessons for aspiring entrepreneurs.

Alison also dives into her secrets for effective time management and achieving happiness, including her unique morning routine that sets a positive tone for the day. She highlights the power of setting and achieving goals, drawing from concepts in her book "Smash It." Additionally, Alison addresses the psychological barriers that hold people back, such as the fear of change and failure, and shares strategies to overcome them, referencing motivational frameworks like "The Chimp Paradox."

This episode is packed with actionable advice and inspiring stories that will motivate you to take the next step in your entrepreneurial journey. Alison discusses the importance of sales skills in all aspects of life, not just in business, and the significance of effective communication and relationship-building.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/

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