In episode 60, I talk with head of ActiveCampaign deliverability Jon Maldia. We chat about email deliverability, the factors that go into it, what you can control what you can't control and a few best practices. Ever wonder what goes into email deliverability?  #podcast #emailmarketingClick To Tweet Email deliverability is a bit like like SEO, there […]

In this week's Tactical 20, I talk about using scarcity in your offers. Scarcity is a powerful motivator when it comes to selling and it is the subject in an entire chapter of Robert Cialdini's seminal book on selling “Influence, The Psychology of Persuasion” How to use scarcity without being a douchebag #podcast #salesfunnelsClick To Tweet […]

In episode 58, we cover the new Goals feature in ActiveCampaign. I chat with Kelly O'Connell the customer success manager at ActiveCampaign. Set and track goals on any automation in @ActiveCampaign #podcast #marketingautomationClick To Tweet As the name implies Goals allow you to specify a goal (or goals) for any Automation in ActiveCampaign. You can turn […]

Creating online courses is great for lead generation and revenue, but how do you get started? This week's episode follows on from episode 56 where we talk about how you can create your own online courses with the Thrive Themes suite of products. Create your own mini course funnel #podcast #salesfunnelsClick To Tweet Bullet Points We Chat About: […]

Everybody needs lead capture on their website. Thrive Themes offers some great tools to make this process easy and effective. I have been getting a lot of questions lately about Thrive Leads, the Thrive Content Builder and Thrive Themes. So, in episode 56 I break down all of the Thrive Themes products and how they […]

ActiveCampaign is rolling out the new features and enhancements, faster than I can play with them. In this week's episode, I will talk about 3 new features that are pretty bitchin' dude. @ActiveCampaign is rolling out new features faster than I can keep up #podcast #marketingautomationClick To Tweet New ActiveCampaign Features: Automation email summary Google Chrome […]

In episode 54, I talk with Sean Kaye from CasualMarketer.com about the process of planning, executing and maintaining a daily email regime. So if you have ever thought about sending daily emails to your list, this is the episode for you. Thinking of sending daily emails? Listen to this first. #podcast #marketingautomationClick To Tweet Sean recently […]

In this ‘Tactical 20' episode I talk new features in the ActiveCampaign automation builder. Move Steps Copy Steps Create Notes New features in the @ActiveCampaign automation builder #podcast #marketingautomationClick To Tweet Move Automation Builder Steps Copy Automation Builder Steps Create Notes If you want to give ActiveCampaign a try, you can set up a free trial account […]

In episode 52, I discuss some advanced lead scoring strategies. Lead scoring is one of the most underutilised features in ActiveCampaign, and other marketing automation platforms. Lead scoring is a great way for you to filter and identify your best prospects and program alerts to reach out and turn them into raving fans. Learn some killer […]

This this week's ‘Tactical 20' podcast I highlight a few features of the new ActiveCampaign form builder that was just released. The biggest update to the new ActiveCampaign form builder is the addition of several new form types. There are now four different ActiveCampaign forms to choose from. Have you seen the new form builder for #ActiveCampaign? #podcast […]