There are some cool things that you can do with personalization tags (sometimes called merge fields) that will give your emails that little bit of umph and extra polish it takes to make them more professional. Are you using this trick to make your emails more personal? #podcast #emailmarketingClick To Tweet ActiveCampaign gives you heaps of different […]

In the episode 39, we finish up with part 2 of my chat with Todd Brown – founder of Marketing Funnel Automation. We talk further about creating a successful sales funnel and finding your big idea. On part 1, we spoke about the process, marketplace sophistication and the different levels of your unique mechanism. Your sales funnel works better […]

In episode 38, I chat with Todd Brown –  founder of MarketingFunnelAutomation.com about sales funnel strategy and the steps you need to take to create a killer sales funnel. Do you have these essential elements in your sales funnel? #podcast #salesfunnels @ToddBrownClick To Tweet There was so much great content in this interview, I have broken it […]

In episode 37, I chat with Cate Richards – Founder of True Entrepreneur – a website created for Entrepreneurs to help create and crystalise their branding and messaging. What to know how to get started with #marketingautomation?  Follow this case study. #podcastClick To Tweet In this case study – listen in is as Cate Richards tells us […]

In episode 36, I chat with Ian Brodie, Author of the Email Persuasion – the number one book in Email Marketing, about what elements to include in your customer onboarding. Want to know how to create a great onboarding sequence? #podcast #marketingautomationClick To Tweet Ian shares the quick wins on crafting the best onboarding sequence, […]

In episode 35, I chat with  Charles Valher, Co-founder of Outsourcing Angel a trusted provider of outsourced solutions. How to automate your business with people #podcast #outsourcingClick To Tweet Are you spending too much time doing  the usual tasks of your business? Caught up with your unread E-mails but running out of time because of other priorities? […]

In this Tactical 20 podcast we talk about how to set up your list structure in the most efficient way. If you are coming from systems like AWeber or MailChimp, don't get sucked into re-creating a multiple list management nightmare. Keep it simple and streamlined. Get your email list structure set up the right way from […]

In episode 33, I chat with Kevin Rogers Copywriter, founder of Copychief.com  and Amazon's best selling author of “The 60-second Sales Hook”. What is the right way to get started with copywriting? #podcast #copywritingClick To Tweet What are the usual mistakes that we still do in copywriting? Does the long form of sales letter still […]

In episode 32, I chat with return guest Dan Norris, author of “Content Machine”. If content marketing is all the rage these days, why does so much of it suck? Dan has been slugging it out with content marketing for years and he shares how to do it right and use it as a tool […]

In episode 31, I chat with Dan Dobos, creator of LeadMachine.com. LeadMachine is a marketing automation platform that is really great for running an outbound sales team. Dan has a great deal of experience with automation and shares some of his best tips on how to use it correctly with an offline business. Are you […]