In episode 19, I welcome back Ben Krueger. Ben was my guest on episode 12, sharing his insight on how to use podcasting as the entry to your sales funnel. This is something he calls Cashflow Podcasting. Get the perfect follow up email sequence from@BenWKrueger #podcast #emailmarketingClick To Tweet This time Ben is here to share […]

In this ‘Tactical 20' episode I talk about Lead Scoring. What it is Why you should use it How to get started How to use lead scoring to find your best customers #podcast #marketingautomationClick To Tweet Lead scoring allows you to track the actions that your subscribers take when reading your email and visiting your […]

In episode 17, we continue our series of practical automation sequences you can go away and implement in your business straight away. We welcome back Jake Hower from episode 7 to share 4 key automations every business should be using. @JakeHower 4 Key Automations For Any Business #podcast #marketingautomationClick To Tweet Jake shares the why […]

In episode 16, I talk to Justin Brooke “The Traffic Guy Millionaires Recommend”. In the past Justin has been a staunch supporter and user of HubSpot. He recently ditched HubSpot and switched to ActiveCampaign.  So I thought I would get him on the show for a chat to talk about ‘why I switched to ActiveCampaign ‘. […]

In episode 15, we get John Logar back to share one of his favourite automation sequences, he calls it the “rapid cashflow sequence.” You can easily put this sequence to work in your business to make an offer and get sales. Use this email sequence for fast cashflow #podcast #emailmarketing #marketingautomationClick To Tweet This is designed […]

In this week's Tactical 20 episode, we talk about how you can tag contacts and start ActiveCampaign automations based on the click of a link in an email. How clicking a link in an email can Tag a user and start an automation #podcast #ActiveCampaignClick To Tweet You can create an automation associated with any or […]

Want to know how to segment your list? In episode 13, we talk to Justin Cooke from Empire Flippers.  Justin shares their experience of taking an already sizeable email list and segmenting their existing subscribers into more tightly focused groups, and creating more relevant messaging for each segment. If you aren't doing this with your list, […]

In episode 12, we talk to podcasting expert Ben Krueger about how you can use a podcast as the front end to your sales funnel. Ben calls it “Cashflow Podcasting” How to use podcasting as the front end of your sales funnel #podcasting #salesfunnelsClick To Tweet This method of podcasting works great for business owners […]

This week's ‘Tactical 20' was sparked by a question from Stephen who is a student on our ActiveCampaign course. He was asking about ActiveCampaign site tracking. How to get it working and how to use it on your website. #Tactical20 How to enable #ActiveCampaign site tracking on your website #podcast #marketingautomationClick To Tweet ActiveCampaign site tracking […]

In episode 10, I chat with John McIntyre “The Autoresponder Guy”. We discuss how to plan your copy to match your customer. You need to get the right message to the right customer at the right time. How to plan your customer segments before you write your copy #podcast #copywriting #emailmarketingClick To Tweet John takes us […]