For small business owners, the start of a new year is a valuable opportunity to take stock and to plan ahead.
And there are many practical efforts SME bosses can make to ensure their businesses are efficient, improving, and profitable over the months to come. Today we talk about how SMEs can get themselves ready for 2018.
Joining us in conversation is Minah Jiyana, CEO of Monyaka
And Caskey Ndaba, CEO of Group CEO Decorum Capital
Take a fresh look at the products, services, and marketing of your competitors to see what works for them – and where their points of weakness lie.
Do as a customer would do and search online for key phrases that relate to your business. Who comes to the top of search rankings in your area and further away? This may inform your marketing and SEO efforts to get you closer to the top of that list in 2018.
When identifying the competition, consider the larger businesses operating in your field.
Investment in IT can allow even small operators to compete with large entities, so aim high to offer a better, more innovative, and nimble service than bigger rivals.
Review your marketing message and how it is reaching customers – social media, e-shots, and more traditional marketing methods – to see if it is really yielding results.
Gear up for growth
What are your growth expectations for 2018
Improve cash flow
What will you be doing differently this year to improve your cash flow?
Cash flow forecasting is also essential – annually, monthly, and sometimes even weekly – to predict projected income and expenses. Again, IT packages can undertake this exercise regularly, so SME bosses never face an unwelcome surprise.
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