Social media was key to Jan. 6. End to end. It was key to gathering the crowd that stormed the Capitol. It was key to generating the sentiment that led people to drop their lives to come to Washington willing to commit crimes. It was key to sending them home when the deed was done. Of course, we’re all on social media. But how does social media propel people to action, even inspire them to move from online to on the ground—and to the grounds of the Capitol? It’s impossible to track. But we know that some accounts wielded enormous influence, and none more so than Donald Trump’s. The thing is, Trump wasn’t the only one behind his social media face. He had one trusted aide who ran the accounts with him.

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