**Cold Open (A question for the listeners)**

**Skip the Cold Open at 16:25**

Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.

And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?

In this episode, we give you extremely simple tips on how each of us writes content that ranks in Google so that anyone who cares about what they write can get ranked.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Cody eats breakfast-flavored cup noodles)**

**Skip the Cold Open at 9:39**

White labeling can be an easy way to earn revenue for your agency while still trying to carve out your niche. But it can be a slippery slope when you're first starting out.

There's a time and place to consider other agencies as your clients. For us, we don't white label for a few reasons. However, white labeling might be part of your business model and that's fine.

We simply wanted to put this episode out there to string together our thoughts on white-labeling agency services to other agencies.

Do you white label for other agencies?

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

We're joined by Cesar Gil, owner and operator of Symphony Advertising based out of Houston, Texas.

We found Cesar through TikTok where he regularly posts updates of his agency and bares all for his audience. His videos are often spur-of-the-moment monologues on different issues he's dealing with or comments he gets.

Cesar runs a similar agency to ours that's about 2/3 of our size ($25k MRR). There's just one problem... He has no idea what he's doing.

Join us on this episode where we dive into Cesar's operations and numbers and uncover why he's been so successful with things we all struggle with like client acquisition, managing projects, keeping clients happy, and producing great results.

Find Cesar on TikTok @cesargil

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Cody went to Scotland for a Taylor Swift concert)**

**Skip the Cold Open at 12:40**

Our podcast is largely about practical advice we give to other agency owners as we grow ours -- however, we thought it would be a good idea to air out all of the problems our agency is currently facing.

Every business faces new challenges as they grow. Problems don't go away, they just change.

In this episode, we talk about the challenges we're facing today. Let us know if you can relate to any of them.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Cody and Jake talk office chairs and Chat GPT)**

**Skip the Cold Open at 7:57**

It's been a year since we've talked about AI and its potential effect on agencies. Now that we have had some time, it's time to talk about what is actually being impacted.

When we first thought about this, we figured the biggest impact would actually come from agencies using AI. However, we've noticed something a bit different... Vendors and media platforms like Google and Facebook using more and more AI and getting... interesting results.

Check out how we've noticed AI affecting agencies in the last year in this latest episode today.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

We're excited to bring AJ Doppke from Marketing Qubed onto the podcast to talk about his main acquisition method for new clients -- cold calling.

AJ is a long-time listener to the podcast and owns an agency similar in size to our own. We grill him on his agency size, niche, and services, but especially his cold-calling strategy.

What is it that AJ is doing differently that gets him 1 appointment out of every 8 calls to a decision-maker and a 50% close rate once he presents his solution?

Learn more from him over the next hour and a half on what most cold-callers are doing wrong to not land appointments.

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Find AJ on LinkedIn at linkedin.com/in/aj-doppke.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (The agency space is getting dumber)**

**Skip the Cold Open at 15:30**

Most new agency owners can agree on one thing and it's that picking your niche is more difficult than it sounds. The majority of agency owners will pick niches they heard were good based on videos they've watched or what peers have said. Other agency owners will pick multiple niches to see which ones take off first.

If you cast a wider net, won't you catch more fish?

Not necessarily.

We talk about the differences between just focusing on one niche vs spreading yourself over multiple and why focusing on one might actually yield more results and sales.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Physical therapist that helps gamers)**

**Skip the Cold Open at 4:58**

Staying productive is hard when there is so much to do and you can start to get analysis paralysis by looking at your daily checklist of items. It's even worse when you leave your full-time job and you no longer have someone like a boss ensuring you come to work early enough and stay focused.

We go through a few things we do to keep us focused and productive while working on our agency. That includes things like eating right, minimizing instead of maximizing, the 2nd morning, and working out.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Non-compete agreements are now illegal)**

**Skip the Cold Open at 9:15**

We keep seeing things online about how your leads should only be costing you $2-$5 on Facebook or that a cost per lead of $80 is bad. But neither of those is necessarily true.

We have clients at Evergrow that are willing to pay $200/lead. If we tried to get them the cheapest leads all the time, then we would likely be delivering poor leads.

Jake breaks down his formula for helping clients understand how much they should be willing to pay per lead generated from ad campaigns using their own numbers. This is a formula that will help you and your client set expectations around what is and isn't realistic.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Cody got a check from a class action lawsuit / Jake's old job is hiring)**

**Skip the Cold Open at 12:39**

Jake has seen a lot of new agency owners get hung up on what their offer should be to prospective clients. People aren't sure what their guarantee should be or what sets them apart from the numerous other agencies out there.

However, we have a belief that your "offer" doesn't need to be an offer to your prospective client. It can be as simple as being good at your service or being niche-specific.

In this episode, we dive into what it means to actually have an offer that sells your agency without you having to give anything away for free or deliver guarantees.

----------------------------------

If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley