Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. 

He also breaks down Google’s evolving AI-overview SERPs, domain authority, and what founders need to know to stay visible in today’s changing search environment.

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What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. 

Discover how to use AI assistants (not agents), craft LinkedIn posts that don’t sound like everyone else, and why founders must do audience research before writing a word.

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Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. 

With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioning yourself as a solution — not just an applicant.

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Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. 

He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.

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How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes content actually convert, and why a systems-first mindset is key to using AI effectively in marketing.

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What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience.

 If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.

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Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. 

In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. 

If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a world where AI creativity moves fast.

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Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. 

Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation.

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I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. 

Whether you’re a founder, marketer, or just figuring out LinkedIn, this episode is packed with real-life strategies you can use to grow your presence and get inbound leads, without sounding like everyone else.

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Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. 

Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.

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