The AI Marketer's Playbook

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience.

 If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.

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Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. 

In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. 

If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a world where AI creativity moves fast.

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Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. 

Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation.

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I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. 

Whether you’re a founder, marketer, or just figuring out LinkedIn, this episode is packed with real-life strategies you can use to grow your presence and get inbound leads, without sounding like everyone else.

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Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. 

Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.

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In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights for companies, entrepreneurs, and professionals. 

Discover how AI is reshaping work, why top-down adoption matters, and how businesses can prepare for a future where AI-native generations enter the workforce.

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I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new copywriting, and what I tell copywriters, creatives, and business leaders about staying relevant in the AI era. 

If you’re trying to make AI actually work for your team without the hype, this episode is for you.

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Audrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to use AI to unearth audience insights from call transcripts. If you want to pair creativity with AI execution, this episode is packed with tips, tools, and frameworks that actually work.

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AI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. 

Anastasia dives into how she automated 90% of her own business operations, why businesses should fix structure before layering on AI, and her favorite tools for building lean, intelligent systems that scale.

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What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. 

Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.

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