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In this episode of IPWatchdog Unleashed, join Gene Quinn (IPWatchdog) and Marlene Valderrama (Senior IP Asset Manager for Halliburton) as they discuss the evolving landscape of artificial intelligence (AI) and its impact on innovation and intellectual property (IP) at Halliburton. Marlene shares insights from her role as an innovation scout, the challenges of encouraging digital teams to recognize their novel contributions, and the exciting advancements in drilling technology facilitated by AI. The conversation delves into best practices for AI implementation and the importance of continuous training for IP and innovation management. Additionally, Marlene opens up about her personal journey, her unexpected career path from drilling engineer to IP advocate, her passion for giving back through long-distance biking for multiple sclerosis research, and much more.

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