The Aligned Marketer

I want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hustle put on such a lovely event for us all to connect and celebrate being a woman in business. I also wanted to let you know that I have teamed up with the gorgeous Jen Bowers from Pink Pom Pom who has created an incredible giveaway featuring some EPIC prizes. It is called the Kickstart Your Business Giveaway where you can win over 3,500 worth of course and memberships from some AMAZING businesses!!

🔥12 month membership Pink Pom Pom Social

🔥Brand Audit from Pink Pom Pom by Jen

🔥12 month membership Captionfetti by Wordfetti

🔥The 5 Figure Product Launch Lab from Meant To Biz

🔥The Product Conversion Formula from Ashley Boston

🔥12 month Social Method Society membership from Tracy Harris Co (Mums with Hustle)

Are you ready to fly high!? Giveaway ends at 7 pm on Sunday 13th March (AEDT). Click on the link here to enter into the Giveaway or share it with a friend. https://www.instagram.com/p/Ca1YLF1PIaA/

In this weeks podcast episode I share with you the importance of having an email nurture sequence created and the 3 MUST have flows you should have setup to ensure you are building that trust with your audience.

• Abandoned Cart Sequence
• Nurture Sequence - 3 Emails
• Thank You Sequence - Product Review

I also chat a little about my favourite email systems to use and why it's important to invest in a good one even if you are just getting started. Enjoy this episode and don't forget to leave a review, this helps to reach more people on the platform. One last important message, I am opening the doors to The Product Conversion Formula Facebook™ Ad course on the 15th March. This will be a live round where every Monday morning I'll be joining you to answer your questions as you work through the course and support you.

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these changes. In our top of funnel strategy (that's reaching out to new audiences) I have been focusing on creating lead magnets or special offers that ask your audience to opt-in to receive access via email and using the Objective Conversion, optimising for Facebook™ Leads. This has been a pretty powerful strategy as we are currently seeing a ROI of 10 and costing $1.06 for an email address. 1:01 I've made a video for you that walks through how to create a Facebook™ Conversion ad that promotes your offer, checklist or coupon code. Video link: https://www.trafficadsmastery.com/chdrrrjq

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive. Please make sure you go in and check you ad sets to make sure you haven't been impacted by these changes. You will need to check the ad set and look for any yellow symbols like the image below, remove them and then update the ad so it continues to perform. What are your alternative options to reach your audience if you've been impacted? Check out this recent Instagram post for ideas.

Instagram link: https://www.instagram.com/reel/CZfp6THI-oV/?utm_medium=copy_link

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Facebook Ad strategies for 2022. In this episode I share with you tips on building your email list, what to consider before creating your Facebook™ ads and how you should be using the Shopify analytics to review your purchase history each month. As always it comes down to the product and the audiences you are advertising to. I encourage you to make 2022 the year that you really focus on using Facebook ads to become part of your overall marketing strategy. If you truly want to grow and scale your business then it takes a little step outside your comfort zone but if you want the support and mentoring from Ash you can join Traffic Ads Mastery membership where you will receive updated trainings and live Q&A's to support you. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Google ads might not be known as 'sexy' but they can be highly effective in the growth of your e-commerce store. In this episode Jess shares her tips to getting started with a Google Ad account, and how you can get started with creating your Google Ad & also a tip on how to access a BONUS $150 voucher from Google to start testing with. We chat about how you can also retarget your audience and how combining both Facebook ads and Google ads is a really powerful strategy in growing and scaling your business in 2022.

Jess is a digital and social media marketer in Sydney, Australia, and specialises in Facebook and Google Ads. Over the last 4 years in business, she has helped over 100 service and product-based businesses find the right people online through strategic paid ads that convert. While Jess loves the everchanging online world of marketing, she thrives around people – hearing their goals and dreams, and cheering them on throughout that journey. She spends her spare time with family and friends, serving at church, and dreaming up more wild goals to achieve with her fiancé.

Instagram: https://www.instagram.com/jessolutionmarketing

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Lucy Quiroz is a Marketing Professional that help mums in business to launch and grow their businesses from home. She is passionate about motivate and inspire mums to take action to make their dreams come true. She is a strong believe that in today's words it's possible to launch and grow a business while looking after the kids. Website: https://www.lucyquiroz.com/lucyquirozresources Instagram: https://www.instagram.com/lucyquirozg/ HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often should I run ads? and how do I know what a successful ad? If you have any other questions you would like me to answer, send me an Instagram message or email.

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often should I run ads? and how do I know what a successful ad? If you have any other questions you would like me to answer, send me an Instagram message or email.

There are many ways to build and establish brand awareness for your products & business. However, starting with one product, preferably your best-selling product, is a great way to get started. From there, you can test different creatives, ad copy, and different types of cold audiences.

Make sure to test and see which campaigns are performing the best and then you can start to scale from there. I have prepared a checklist to help you in creating and building out your Facebook ad strategy and campaigns. To download the checklist, go to Ashleybostonhq.com/checklist.

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Black Friday and Cyber Monday have become very popular in Australia and in 2019 Australia Post reported a whopping increase of 34.4% in online sales compared to the previous year. Be mindful that you don't have to participate in these sales if it doesn't align with your business values, and if you are going to take part maybe consider starting a couple of days earlier to try and beat the rush. I am already seeing Black Friday ads popping up in my feed offering discounts.

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!