The Aligned Marketer

Are you planning on running an End of Financial Year sale?

I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads.

Key episode takeaways:

• Set a date for your sale & promote it on social media
• Build your email list
• Choose the type of offer you will promote
• Focus on running paid ads to your warm audience
• Schedule your ads in advance
• The ads should reflect the products on sale and link directly to the product page
• Abandoned cart ads to capture your add to carts

Want to learn more about how to create a paid Facebook™ ad strategy for your business? Join Traffic Ads Mastery.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Meta has announced new changes to Website Conversion Events. What does this mean?

• You won't need to prioritise 8 Conversion events
• There is no need to turn on value sets to optimise for value
• The Aggregated Event Measurment tab will be removed, and I've already seen this within some ad accounts.
• You won't be required to verify your domain
• Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it.
• This won't be required. Although domain verification won't be required, I still suggest you do this for domain and link ownership.
• There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/

Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name.

I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you.

Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

KEY EPISODE TAKEAWAYS

• Why the change of Podcast name
• Sharing exciting personal news

Follow me on Instagram

https://www.instagram.com/ashleybostonhq/

Check out episodes

https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me

https://www.ashleybostonhq.com

Ash x

When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey.

I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create.

Key Episode Takeways:

• Joining a community or finding a Facebook™ Ad mentor
• Knowing what your strengths are so that you can hire your weaknesses
• Setting boundaries with your clients and yourself, plus learning to say NO when something doesn't feel right

If you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq.

Ash

Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back!

I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months.

HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE:

Join Impact Ad Academy Waitlist: httphttps://www.ashleybostonhq.com/impactacademywaitlist

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P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!

Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing. She's now found her place in the industry where she can make a real impact to people's lives by working as a Marketing Manager in a cutting-edge leadership development company, Your CEO Mentor. One of her main responsibilities there is to lead the strategy and the execution of their bi-yearly launches of their flagship program, Leadership Beyond the Theory. In October this year, they had their biggest course launch to date, with a $100k budget for ad spend. The results? $800K in revenue! While she enjoys the digital advertising side of things, she's a firm believer in having a holistic view when it comes to marketing, and looking at every point in the customer value journey. Outside of work, you can probably find her at the local café taking her dog, Jimmy out for a puppuccino date.

Your CEO Mentor is looking for a Marketing Coordinator job description on LinkedIn: https://www.linkedin.com/jobs/view/3357039888.

Hooked on Ads Unleashed? CONNECT WITH ME HERE:

Web:https://ashleybostonhq.com

Facebook: https://www.facebook.com/ashleybostonhq

Instagram: www.instagram.com/ashleybostonhq

P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since.

With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing!

Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process.

Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business.

Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs!

Podcast referenced: Lady without Limits

https://www.harvestcreativehub.com/

Hooked on Ads Unleashed? CONNECT WITH ME HERE:

Web:https://ashleybostonhq.com

Facebook: https://www.facebook.com/ashleybostonhq

Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year.

I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales.

I talk about how to best structure your ad campaigns and who to target during this busy time of year and how to increase your sales by converting those abandoned carts.

If you'd like the step-by-step process, I have revamped my Holiday Ad-dition mini series training that will help you to get organised and schedule your ads ahead of time so that you can focus on packing all those orders! Don't leave them to the last minute.

Access the Holiday Ad-dition training for $47 AUD!

Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes & Spotify!

Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.

A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels.

Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency!

Mariah shares with us her journey of taking the leap and starting her own business, which allows her the flexibility to work while being able to travel as a digital nomad.

Instagram: https://www.instagram.com/mariah_contentqueen/

The Content Queen Membership $1 trial for 30 Days

Hooked on Ads Unleashed? CONNECT WITH ME HERE:

Web:https://ashleybostonhq.com

Facebook: https://www.facebook.com/ashleybostonhq

Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business.

Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help them grow their social media and website presence so that they could spend more time doing what they love and less time fluffing around with marketing funnels and advertising campaigns.

Instagram: https://www.instagram.com/flourishdigital_

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Hooked on Ads Unleashed? CONNECT WITH ME HERE:

Web:https://ashleybostonhq.com

Facebook: https://www.facebook.com/ashleybostonhq

Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!