The Aligned Marketer

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show.

Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing).

We're diving into:

• How impostor syndrome actually protects you, and why it's time to stop fearing it

• Why high-achieving women feel it the most

• Practical ways to shift your mindset and show up even when you're doubting yourself

• The power of using fear as a growth tool

• Why your inner critic is not the truth (and what to do instead)

We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance.

Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed.

Links & Resources:

• Find Christine on Instagram: @christinecorcoran_coach

• Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more)

• Learn more at: christinecorcoran.com.au

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening!

In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms:

• No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control?
• Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses?
• You can still turn Advantage+ "off" with customisations – Learn how to tweak your campaigns to maintain control where it matters most.
• Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently.

What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness.

Don't miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

KEY EPISODE TAKEAWAYS

Follow me on Instagram https://www.instagram.com/ashleybostonhq/

Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping.

Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach

Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift.

If you enjoyed the episode, I'd love for you to share this on your

Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram https://www.instagram.com/ashleybostonhq/

Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me

https://www.ashleybostonhq.com

Ash x

Life, Business & Becoming a Mum – My Journey Over the Past 15 Months

Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business.

From sleepless nights to finding balance, I reflect on the past 15 months, including:

• How I prepared my business for maternity leave.
• The surprising challenges of working while becoming a Mum.
• The tough decision to pause my membership program in 2024.
• Embracing self-care rituals and leaning on support systems to get through.

I also share what's ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creators—there's a lot to look forward to this year.

Thank you for being part of this journey, and for your ongoing support. I'd love to hear what you'd like to see more of on the podcast this year—send me your thoughts or let me know if you'd like to be a guest!

Tune in to catch up, reflect, and step into this exciting new chapter together.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram https://www.instagram.com/ashleybostonhq/

Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike.

Key takeaways:

• How her first business lead to burnout
• Transitioning from service-based business to product based business
• From re-usable coffee cups to creating the world's first truly sustainable hair ties
• How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?

I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.

The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x more impactful than influencer content when making a purchase decision.

Key takeaways from this episode:

• The disappointing reality of working with influencers
• Showcasing products through UGC
• Using UGC in paid ad campaigns and organic strategies
• Using UGC for long-term collaborations
• Including UGC video on product pages

Links mentioned:

Foreplay - Swipe files for inspiration from other brands

Follow MADE. Marketing

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art.

Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails.

Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations.

I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail.

Key Takeaways from the episode:

• Starting out at local markets
• Sourcing manufacturers
• Building a community
• Using upsells & bundles
• Opening a shop front

Receive $10 off your first order: https://www.personail.com/

Follow Instagram: https://www.instagram.com/itspersonail/

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/

Check out episodes: https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me

https://www.ashleybostonhq.com

Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you.

I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads.

This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently.

www.ashleybostonhq.com/membership

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram https://www.instagram.com/ashleybostonhq/

Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast.

She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life.

And... Love being you.

She is the creator & host of the Money Mindful podcast, with over 100,000 downloads!

The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing.

She works exclusively and privately with women in her 1:1 coaching program.

She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe.

Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet.

In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family.

Website: Meaghanjsmith.au

Instagram: @meaghanjsmith

Facebook: @moneymindfulpodcast

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy.

Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch.

Key Episode Takeaways:

• Launching with a masterclass
• Planning out content in advance
• Making time to prioritise myself and rest
• Why you should complete a launch debrief
• Surrounding yourself with a mentor or support duirng launch

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.

Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x