Dr. Vinicius de Carvalho describes Brazil's strategic communications in the context of foreign relations, and in relation to the Amazon fires and the reaction of the Brazilian government to the event. What really happened in the Amazon rainforest, and how did it develop into an international crisis? What can we learn about the importance of strategic communication? What are the challenges that Brazil faces, and how can it cope with them? What is the role of information sharing in constructing policy, and what is the impact of fake news?