The Anonymous Marketer

If you feel like you've outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path?

One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that's not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business.

When it comes to career growth, your path doesn't have to be linear.

In the first episode of The Anonymous Marketer, Nick Bennett welcomes Corrina Owens, the Senior ABM Manager at Gong. During the conversation, Nick and Corrina answer two big career growth-related questions sent in by our anonymous marketers.

• How can you find a mentor? Especially when you don't live in a big city like San Francisco or New York. People are always stressing the importance of mentors but fall silent when I ask for working examples.
• It recently hit me that I don't learn from my boss anymore. I actually know more than her. The marketing is very young in experience. But I am not. I can probably cruise here for a while, but what would you personally do if you were in my shoes?

For those interested in being part of our future episodes, visit motionagency.io/anonymous. We look forward to your questions.

Welcome to the new and final episode of Rep Your Brand. This may be the show’s final episode, but it is not Nick Bennett’s last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what's cooking in Nick Bennett's podcast kitchen.

In this final episode, Nick shares what motivated him to start Rep Your Brand and what made him decide to end it. He also gives us a sneak peek into a new show that will be launched in December.

Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important for personal branding, just as social selling is becoming increasingly important for personal brand promotion.

But while personal branding and social selling go hand in hand, there are differences between the two. Personal branding consists of creating your own brand, which can be sold and marketed, while social selling is about using the power of your personal brand to interact with your prospects on social media.

In this episode of Rep Your Brand, our host Nick Bennett welcomes Evan Patterson, a content and community marketing professional and LinkedIn influencer. Evan and Nick get into a bunch of random stuff that Evan does on his LinkedIn. They discuss influencer and sales marketing, social selling, personal branding, and the relationship between social selling and personal branding.

A strong company brand goes a long way to building trust with your ideal customers. And it helps you stand out when compared to other competitors.

But aren't brands made up of people? If so, how can an evangelist help build your company's brand?

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Will Aitken, a sales evangelist at Sales Feed and a content creator & event speaker at Vidyard. They chat about the role of an evangelist, why evangelists understand customers better, and how to use TikTok for brand building.

With innovations in technology, companies now have access to a global talent pool. This enables them to hire the best professionals to build new and exciting products. But, when everything is available to everyone (undoubtedly the best thing ever), it becomes challenging for businesses to stand out in competitive markets.

Therefore, companies must focus on marketing and create content that will differentiate them from companies offering similar products or services. That's when competitive intelligence comes to the forefront.

In this episode of Rep Your Brand, Patrick Wall, the head of competitive intelligence at Imperva, joins our host Nick Bennett to discuss competitive intelligence and its role in MarTech. The two discuss content creation and what it takes for a marketer to incorporate competitive intelligence in their work. They also talk about why we should respect our competitors and the benefits of encouraging employees to build their personal brands.

When people think of brand advocates, they often think of external people, like social media influencers. And years ago, in large companies, there were people whose role was to hype up the company.

But some of your best brand advocates can be your employees because they know your company inside out and can provide a unique voice to your brand.

According to Michael Roberts, Head of Demand Generation at CloudApp, employee advocacy has many benefits for the company as well as for the employees themselves.

In this episode of Rep Your Brand, Michael gets into the benefits of employee advocacy and how to get people involved in this program. Michael and our host Nick Bennett discuss the employee advocacy program at CloudApp, its results, and how companies could turbocharge their program.

We all use social networks, and each of them serves different needs. As a result, they have become a very common form of communication and a space for expressing opinions and finding work. And most of all, they can serve as a platform to create content and build a personal brand.

But it's hard to create content consistently while you have a job. As a result, some publish exclusively work-related content, others publish only entertaining content or share their thoughts, and a few manage to create a mix of it all.

Fortunately, there are companies that can help you create content and, therefore, a personal brand. Becca Nash, Sam Hembree, and Brooklin Nash started Beam Content for this reason — to create better B2B content for their clients and a better experience for their freelancers.

In this episode of Rep Your Brand, our host Nick Bennett welcomes Brooklin Nash, the co-founder of Beam Content. Nick and Brooklin discuss the importance of creating content and balancing personal brands while working. They get into why it is critical to be transparent while creating content and talk about the different types of content you can create.

LinkedIn has become the most trusted platform for building one’s professional reputation. And it's a great way to connect with your audience, provide value, and help them solve their problems.

But if you want to stand out on LinkedIn, you must stand for something.

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Steve Watt, Director of Market Insights at Seismic. They chat about why companies should let their people shine online, how to be a scroll stopper on LinkedIn, and the connection between strong branding and revenue.

Although ‘personal brand’ has become a buzzword, individuals and organizations have started to recognize the benefits of personal brands. Still, many companies avoid or are openly against their employees building a personal brand as they think it is a conflict of interest and might hurt the business.

Therefore, it's up to companies that acknowledge the value of their employees’ personal brands to spread the word about this practice and encourage other business owners to support their employees in building a personal brand.

In this episode of Rep Your Brand, our host Nick Bennett welcomes Parry Headrick, the founder of Crackle PR. Parry shares what it was like building a company in the middle of the pandemic and how building a community on Linkedin was a game-changer for his career. He also shares valuable advice for employers and organizations and explains how encouraging employees to work on their personal brand benefits companies in the long term.

Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career.

But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.

Kaylee Edmondson, Director of Demand Generation at Brightwheel, believes that leaders should always support their employees. As someone who had great leaders who invested in her and empowered her, she notes that it made her love them much more.

In this episode of Rep Your Brand, Kaylee gets into the importance of personal branding. Kaylee and our host Nick Bennett discuss whether a constant presence on LinkedIn or the content is more important, how companies look at posting content, and the benefits of LinkedIn.