The Anonymous Marketer

Personal branding continues to be a big topic in 2022, and anyone aspiring to grow professionally should consider building a personal brand. But few companies see the value that personal branding could bring to their specific business.

Therefore, it is the job of marketing professionals, especially those who have already built an extensive community on channels, such as LinkedIn, to spread the word about personal branding and educate business owners about its importance.

In today's episode of Rep Your Brand, we get to hear from an expert in sales and marketing—a person who has been in entrepreneurship for over two decades, Jorge Soto.

Jorge is a podcaster, the founder of Sotoventures Fund and Head of Content and Community at Reprise. In this episode, he shares his professional journey and encourages everyone to build their personal brand.

Building a personal brand goes beyond establishing a social presence or being active on social media. Personal branding is more about credibility and reputation, and these concepts should not be underestimated by individuals seeking fruitful careers or profitable opportunities.

But what is the secret to building a successful personal brand? Can it be measured through the audience's engagement? And must we be present on social networks in order to evolve personal brands and succeed in our careers?

In this episode of Rep Your Brand, Nick Bennett welcomes Pete Lorenco, the VP of Marketing at Alyce. Nick and Pete get into the concepts that play a vital role in building a personal brand, the secrets to successful niching down, and the idea of social presence and its key elements.

The term "personal brand" certainly has many definitions. And every marketer has a different perspective on what building a personal brand should look like. While some define it as the way you promote yourself, others describe it as a combination of a person's interests, beliefs, and skills.

But one thing is certain — a personal brand is about who we are and how we manage ourselves in front of people. Building a personal brand is often associated with a social media presence and many question whether it can help us achieve our goals or make it more difficult.

In this episode of Rep Your Brand, Nick Bennett welcomes Amanda Natividad, the Marketing Architect at SparkToro. Amanda is known for her interesting Twitter threads and has a unique perspective on the concept of personal branding. Nick and Amanda get into personal branding, how it is connected with reputation, what people don't like about it, and how our presence on social channels can encourage or discourage employers from hiring us.

It's no secret that having a strong personal brand can get you places in business. And we've all seen endless examples of thought leaders and influencers landing their dream jobs because of their online reputation (we even have one of them with us today).

But did you know that there are companies that encourage their employees to build personal brands and share their expertise with the world? 

In this episode of the Rep Your Brand podcast, our host Nick Bennett introduces MJ Peters, the VP of Growth at Refine Labs, and a must-follow on LinkedIn. They get into the Refine Labs' company culture of embracing their employees' personal brands, how to start working on your LinkedIn presence and which content formats have the strongest potential on this social media platform.

Every experienced content creator who shares their content on LinkedIn would probably agree that posting frequently is key to success. But, what happens when your activity is so high that it awakens suspicions and amounts to a violation of the platform's terms and conditions.

In this episode of Rep Your Brand, Camille Trent joins our host Nick Bennett to share what it was like to be suspended on LinkedIn, why she was banned, and how she managed to recover her account.

Camille believes consistency is the way to build a personal brand on LinkedIn, but she also says it should not be the only platform where you connect with your audience. Following her own advice, Camille hosts a podcast and is considering creating a newsletter.

Building a personal brand is undoubtedly critical for anyone paving their path in the B2B space. In fact, most companies today encourage their employees to build one because nothing represents your business better than employees eager to grow as professionals while advocating for your company, its vision, and goals.

But what does it take to build a personal brand? It may surprise you or sound like a cliche, but being yourself is the key. Of course, you can't neglect algorithms and trends, but you should never follow them at the cost of your authenticity. Remember, quality content always finds its way to the audience.

In this episode of Rep Your Brand, Ding Zheng joins our host Nick Bennett to discuss the importance of building a personal brand, what inspired him to become a salesperson, and what it is like to be a rapper in the B2B space.

With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It's a platform where you can boost your career through networking, connections, and content creation.

But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Devin Reed, the Head of Content Strategy at Gong and a respected thought leader in the space. We get into why building a personal brand is a smart career move, how to create content that will resonate with your audience and earn you the spot of an influential thought leader, and the differences between memorable and forgettable content.

Some employees start their own brand while they are still working for a certain company. Others are dedicated to side hustles. But they share the same goal — becoming the best at what they do without sacrificing their primary job or side projects.

But these side ventures are not always accepted by C-levels because they are afraid that the student might become the master.. This fear often stems from the executives' insecurity regarding their leadership role, and often has nothing to do with the employee's skills or ability to do a job.

In this episode of Rep Your Brand, Nick Bennett welcomes Kyle Lacy, the Chief Marketing Officer at Lessonly, powered by Seismic. Nick and Kyle delve into the process of building your own brand, explain the 80/20 rule, and highlight the importance of building a community.

When it comes to achieving success on social media, what is more important: the quantity or the quality of posts you publish? Of course, many will argue that quality always beats quantity. However, it doesn't mean you can publish one post and repost it for the rest of your life. But should you, in general, republish your content?

According to our guest Ross Simmonds, "the life cycle of an article doesn't end when you press publish. "If your post is valuable, you can publish it repeatedly because today's audience may not be tomorrow's audience. Each day is an opportunity for someone new to come across your content and use it as a valuable learning source.

Ross Simmonds is the founder of Foundation, a content marketing agency on a mission to help B2B brands create and distribute high-quality content. In today's episode of the Rep Your Brand podcast, he talks about the most common fears marketers face when creating content. He also explains why reaching the right audience and finding adequate channels leads to success.

He believes being authentic and providing value can be the same thing, but no matter what professional sphere you are in, don't forget to show your true self; just be human. At the end of the day, as Ross says, "people connect with people."

''People love to hear about failure just as much as success,'' says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you'll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection.

Being a VP of sales and managing multiple teams in Scott's case meant taking care of each member and advocating equality. That's why he is against creating fake images of ourselves, whether online or in the physical world.

In this episode of Rep Your Brand, Scott joins our host, Nick Bennett, to discuss how a personal brand helped him become an entrepreneur. Scott also talks about the importance of investing in relationships with people from your network and nurturing those relationships throughout your career.