The Anonymous Marketer

There are many different ways to build a personal brand - from publishing social media posts to establishing yourself as a keynote speaker. However, there is one method that not many marketers use to its fullest potential - podcasts. So why and how have podcasts become one of the most powerful ways for building a personal brand?

"Podcasts give me access to people smarter than me," says Ashley Levesque, the VP of Marketing at Banzai and the Host of SaaS Breakthrough Podcast. Ashley believes that podcasts help both marketers and brands learn about cutting-edge tactics through genuine conversations. Podcasts also enable hosts to meet many inspirational people and connect industry leaders with their audience.

In this episode of Rep Your Brand, Ashley Levesque and Nick Bennett, who used to co-host a podcast together, talk about personal branding and the best ways to engage with your audience through social posts.

When someone has a considerable number of followers, people usually think, ''Oh, it's easy for them.'' However, all those followers didn't appear overnight. Also, anyone can build a large community; it only depends on how determined you are. So, if you want to learn how, tune in to this latest episode of the Rep Your Brand podcast because our guest is Jared Robin, a Community-Led Evangelist.

Jared lost his job right before the pandemic hit, but it wasn't a surprise for him. So, once he realized "the end was near," he started connecting with people and building networks outside of his job. He became more active on LinkedIn, and soon after, the journey called RevGenius began. RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

In today's episode of Rep Your Brand, Jared and our host, Nick, discuss the importance of building a community and the reasons companies often underestimate its power. They also talk about different social platforms and why LinkedIn should be your number one option for building a personal brand.

As our guest states, a personal brand can help you attract high-quality job offers. But, he also says a personal brand is (only) important for certain roles.

Never underestimate the power of words. Words can build or break apart our relationships; they can lead businesses to success or failure. It all depends on how you use them.

In this episode of Rep Your Brand, Tara Horstmeyer shares her professional journey and what sparked her to become a writer. She also talks about the importance of community and how, no matter what industry you are in, building high-quality relationships is a proven formula for success.

Tara and host Nick Bennett also touch upon the importance of building a personal brand and discuss why a personal brand is the new company brand. However, Tara states that not everyone wants to dedicate their time to building a personal brand. But if you do, there are plenty of opportunities to learn how.

Tara is active on LinkedIn and sees it as the best platform for meeting amazing people, collecting knowledge, and building a community. She is a writer but also an editor. And one of the reasons she became an editor is because she has a deep desire to help others shine.

Building an online presence is important if you want your business to last. A personal brand provides a face to an otherwise faceless company. However, there are lessons you should learn before creating a personal online presence.

In this episode of Rep Your Brand podcast, Peep Laja reveals how and why you should take advantage of social media to build your own personal brand. Peep uncovers how adopting a habit of posting leads to success. And he also encourages young professionals to believe in themselves and to not be afraid to make mistakes. In fact, according to Peep, changing your mind is a sign of strength.

Peep and host Nick Bennett also discuss why companies should encourage their employees to work on their personal brand. Peep pinpoints how people don't relate to faceless businesses; they relate to other people.

Is Gaetano DiNardi one of the most polarizing professionals in the world of B2B marketing? Some may argue that he is. In this episode of Rep Your Brand, Nick Bennett captures some of the thoughts Gaetano has on capturing and sharing your point of view.

As the Head of Growth and Demand Gen at Nextiva, Gaetano is not obsessed with calendars and schedules, it’s more about what's happening right now. And that's how he organizes his social media presence.

Gaetano talks about how your point of view plays a more vital role than having a strong opinion. On the other hand, he doesn't think people should be too noisy or visible on social channels. He encourages people to have a balance and to post when they want to share something valuable and impactful. That way, one can make a positive impression on followers.

In this episode, we also uncover Gaetano’s preferences around LinkedIn or Twitter. And we reveal the people who inspired him to become better at what he does.

In this episode of Rep Your Brand, Nick Bennett talks to Steve Lamar, the founder of PromoPrep. PromoPrep is a planning tool designed to assist marketing teams when it comes to calendars and scheduling campaigns.The two discuss Steve's past experiences when working for a marketing agency and identify what led him to quit and turn his passion into a full-time job.

Steve Lamar thinks that creating your own brand and running a business can really improve your life, but only if you're prepared to get out there and give your best. Promoting the brand via social media platforms can help a lot, but Steve thinks that communication and honesty with others are much more important.

Having a mentor is also one of the recommendations Steve breaks down. He also points out that if you make a commitment to deeply observing other professionals, it can improve your own business and help you build both personal and professional relationships.

In this episode of the Rep Your Brand podcast, MK Getler, Head of Marketing at Alyce, joins host, Nick Bennett, to discuss the importance of building a personal brand. According to MK, a personal brand is your point of view. It is a point of view at this particular moment in time. It can change and grow as you grow on a personal and professional level.

MK is an outdoorsy type. She is passionate about snowboarding, skateboarding, and surfing. She enjoys spending time in nature and taking long walks with her fiance and their dog. Our guest believes time we spend outside of the workplace gives a new dimension to our personality.

Nick and MK discuss social media. Our guest reveals she doesn't spend much time on online platforms except on LinkedIn. MK also talks about the importance of being part of a community and explains how it helped her build a personal brand.

What is the secret to building a strong brand? The secret is that there are no secrets! A powerful personal brand is a result of hard work, patience, and you guessed it - being yourself! Or, as our guest likes to say, "Don't be afraid to have strong opinions."

Justin Welsh, the founder of JW Strategic Advisory, joins Nick Bennett to share the lessons he’s learned on his solopreneur journey. Over the last decade, Justin's helped build two $50M+ ARR companies, teams of 150+ people, and has helped raise over $300M in venture capital. Then, in 2019 he burned out and decided to start working for himself. Today, he runs an advisory firm, creates digital products, and writes about all things entrepreneurship.

In this episode of the Rep Your Brand podcast, Justin and Nick discuss the benefits of having a powerful personal brand and pinpoint how it can help with your career. Justin shares his hacks for accelerating online growth and talks about his content creation tips. If you're interested to learn how you can monetize your own brand, tune in to this conversation.

In this episode, Nick Bennett chats with Kate Bradley Chernis, Co-founder and CEO at Lately, the only social media management platform that creates content FOR you with the power of artificial intelligence.

Kate talks about the good and bad sides of robots and explains why humans are still very important in content creation regardless of AI's capabilities. She points out that being authentic and focused on one goal is key to success and teaches us how to properly utilize social media while looking for leads.

Kate states that company culture is very important, and every team member must fit in it. She also thinks that running and growing a business can burn people out and strongly recommends employing someone to help.

We've entered a new B2B marketing era when people want to work with people, not with faceless companies, says Dave Gerhardt, a Chief Marketing Officer at Privy. Dave was always passionate about marketing. He is an example that hard work, constant learning, and dedication lead to success.

In this episode of the Rep Your Brand podcast, Dave Gerhardt discusses the importance of building a personal brand. Dave shares his story and reveals how creating a personal brand was not his initial goal. His passion for marketing inspired him to initially think about launching a blog. Instead, he started a podcast called Tech in Boston.

Dave also believes people should have side projects and consider them the best source of knowledge and sharpening skills. He also says building a brand is not everyone's goal, and he respects that.

Dave also mentions the best time to transition from a consumer to a creator is now. First, you need to find your voice, share what you are doing and then build an audience. He is also writing a book; the title is Founder Brand. ''It's all about how being the face of your brand and sharing your work is the single best thing you can do to build the brand.''