You've grown your audience. 

You've nurtured and engaged them by building a case for why they should work with you. 

You've helped them diagnose what problem they're actually having. 

And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird. 

We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our seats. But it doesn't have to be this way. 

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Full show notes and transcript are here.