In this episode, children's book author Tasha Fuller joins me again to talk about tactical grassroots approaches to marketing and promoting your book. She delves into:
• Thinking unconventionally about promoting your book based on its genre and topic
• How to network and sell your book like a guerilla
• How to set up for book festivals and other expos to attract an audience to your booth
• How to engage customers
• Why expo pricing matters over retail pricing and how to create the right pricing point
• How to create distribution partnerships with trusted friends