The Art of a Profitable Lifestyle Gym

The Art of a Profitable Lifestyle Gym

By Chris ThorndikeBusiness
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The Art of a Profitable Lifestyle Gym episodes

  • #170. The Psychology of Price: Unpacking Why Most Leads Ask For Price First

      In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more than the average gym by simply sharing a few key pieces of information with them within the first 10 minutes of connecting.

      26 min
    • #169. 3 Steps To Get More Leads

      In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis.


      Book a call to learn more about Factory Forged Momentum.

      24 min
    • #167: Lead Gen Strategies: Optimize First, Buy The Rest

      In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Momentum called: Optimize First, Buy The Rest.


      Register for our upcoming training: https://www.factoryforged.com/price-correction


      43 min
    • #166. 4 Steps To Build Out A Marketing System For Your Gym

      Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym.


      Register For Our Upcoming Training Here: https://www.factoryforged.com/price-correction



      28 min
    • #164. How Nick Built The Systems Needed To Raise Rates To $240/Month

      In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn’t have any systems or organization when running his gym. He didn’t know how to bring new members into his gym consistently and was constantly discounting his rates. 


      He shares his experience working with us and everything he was able to accomplish in 90 days. From the systems, he finally built out and created to the strategies he’s using to enroll new members at his new prices of $240+/month.


      RESOURCES: 
      Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

      41 min
    • #163: 10 Reasons Why Small Group Fitness Coaching Is Worth At Least $225+/Month

      Your group membership is worth $225+/month, you just don’t see it…yet. 


      In this episode, I’m making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices. 


      I’ll outline the 10 reasons why your group program is worth a profitable price. You’ll see the value you’re already providing and you’ll see the ways in which you can continue to improve your membership without losing scale.


      RESOURCES: 


      Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call


      41 min
    • #162: Lead Follow-Up Mastery: Proven Techniques For Gym Owners To Increase Their Booked Sales Appointments

      If you have leads coming into your gym but they’re not converting into booked appointments with qualified members ready to buy…then you have a hole in your process. 

      In this episode, I’m walking you through how to create ready-to-buy, qualified appointments from the leads you’re getting. You’ll learn the strategies to make the most of your leads coming in so you stop getting ghosted or ignored. 

      I’ll also so you why pushing straight to a call with “urgency” is not the best way to get booked appointments and what to do to create long-term gym members. 

      RESOURCES: 


      Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

      32 min
    • #161. Money Insecurities: Why Gym Owners Struggle Selling What They’re Worth

      In this episode, we talk about everything keeping you from increasing rates even though you know you’re currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members. 


      RESOURCES: 

      Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call


      35 min

    About The Art of a Profitable Lifestyle Gym

    From the publisher's feed

    The Art of a Profitable Lifestyle Gym podcast teaches gym owners who offer group training how build profitable gyms that also give them a lifestyle of freedom. We dive into strategies to grow your gym…