Branding is more than just a logo or a catchy slogan; it's the personality and identity of a company. It's what distinguishes your brand from your competitors and connects you with your target audience.

In today's episode, Julie Kaplan (Senior Vice President, Marketing and Revenue Operations at CareMetx) explains how at the heart of effective branding lies consistent content. Consistent content is critical for brand success and strong brand identity — you have to be more than visually consistent to establish brand recognition with your potential customers.

Julie also suggests that the worst content campaign is the one you don’t do. After all, you can’t learn from inaction and often the best marketing strategies come as a result of trial and error. We also explore Julie’s most successful content marketing campaign and how by providing educational value to your customers you build trust. 

So, grab your favorite beverage and let's dive into today's episode and unlock the secrets behind building brand recognition through the magic of consistent content!