In this conversation, Mike Giovaninni shares insights on how Managed Service Providers (MSPs) can build strong relationships with clients through effective communication and understanding their needs. He emphasizes the importance of listening, being a trusted advisor, and creating value through solutions that help clients achieve their business goals. The discussion highlights the role of empathy in IT, the significance of long-term client engagement, and strategies for navigating client challenges. Ultimately, the conversation encourages MSPs to shift their mindset from selling to helping, fostering a collaborative partnership with clients.