Most agencies treat client approval like a battle to be won. But what if that dynamic is exactly what's killing your best ideas? In this episode, I talk with Chris Colliton, Executive Creative Director at Zulu Alpha Kilo New York, about a completely different approach. One where clients become your partners in crime rather than obstacles to overcome.

We dig into why the ideas that feel most impossible to sell are often the most effective, how to present unprecedented concepts with confidence, and what it takes to build an agency culture where wild ideas can actually thrive.

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