Fire and Soul

The Art of Curating Spiritual Retreats & Sacred Immersions with Lena Franklin


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Fire and Soul welcomes modern medicine woman, psychotherapist and my dear friend, Lena Franklin—a seasoned retreat facilitator with over a decade of experience in supporting the healing and transformation of humanity and our earth by being an instrument of energetic harmony.


Lena and I both lead retreat experiences so I wanted to bring her on to explore, not only the business and even aspirational aspect of curating retreats...


But also ground the concept with real life stories and what really goes into these transformative experiences, and how they continue to grow us into our highest yet to be. 🦚


Our conversation dives deep into the art of designing sacred spaces on a highly conscious level, setting aligned pricing, and honoring the alchemical process of curating these containers, both individually and collectively. For me personally, retreats have been some of the deepest medicine I've ever been served.


We cover:


  • Lena’s 16 Year Shamanic Journey
  • Retreat Design & Structure
  • Relational Dynamics + Alchemy
  • The Energetics of Holding Sacred Space
  • Surrendering to God and the Divine Flow
  • Participant Needs & Community Building
  • Pricing & Value
  • Integration & Post-Retreat Support
  • Personal Reflections & Challenges
  • Our Upcoming Offerings ---> last seats for Michelle's Soul Essence Retreat



We did not cover financials but as a gauge, both Lena and I see a 40-50% profit margin. Yes retreats can be incredibly lucrative, but we've each found the actual experience is often far more fulfilling than any dollar amount could ever surpass.



Connect with Lena Franklin for updates on retreats, spiritual insights, and upcoming events:

  • Website: lenafranklin.com
  • Instagram: @IAmLenaFranklin


Lena is a Medicine Woman, Transpersonal Psychotherapist & Transformational Speaker, offering the ancient practices of meditation, energy medicine and psycho-spiritual healing to the modern world. Lena interweaves her medicine lineages from South America, Central America and Asia into her ceremonial plant medicine work, supporting the healing and transformation of humanity and our earth by being an instrument of energetic harmony. Lena teaches and educates on the art of conscious leadership, dharma activation, sacred reciprocity & ecosystem consciousness, supporting people to embody their highest human potential as they step into their soul’s purpose. 


This episode offers a candid and rich exploration of the transformative power of spiritual retreats. Whether you’re a seasoned retreat-goer, new to immersive spiritual work, or desire to hold retreats yourself, Lena’s insights and heartfelt storytelling provide a roadmap for embracing your own journey of healing and empowerment. Let's journey!

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Fire and SoulBy Michelle Sorro

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