Back in 2007, everyone was talking about customer loyalty and improving their Net Promoter Score (NPS). That’s when Matt Dixon and his colleagues started digging into how this can be improved and influenced by customer service. What they found was not what they were expecting and their research turned from three months into ten years, resulting in the book “The Effortless Experience”. One of their key findings was that delighted customers who had that “wow moment” aren’t actually more loyal than those whose expectations were simply met by customer service. A company should go ahead with delighting their customers with their product, their price, their brand and so on, but when it comes to service they need to make it easy for their customers. An effortless experience and a sticky value proposition is how you keep customers for life.
In this episode you’ll learn…
• …why customer service is not just a “necessary evil”, but an essential part of your business strategy
• …how to get your customers to advocate for your business by delivering an effortless experience
• …why delighting customers to give them the “wow effect” within customer service means to make exceptions which aren’t cost-effective and viable
• …how to increase customer loyalty by delivering a consistent and effortless service experience which meets customer expectations easily
👉 „The Art of Customer Service” is a podcast from digital kompakt: You’re being connected... Hello, how can we help you? For top notch customer service, please click the play button of „The Art of Customer Service”. From then on just follow the instructions of Erik Pfannmöller and his guests. They’ll instruct you in practice, tools and techniques concerning the topic of customer service. For further questions, please resort to the numerous shows in the digital kompakt universe.
__________________________
||||| PEOPLE |||||
🗣 Moderation: Erik Pfannmöller, KI-Experte und Gründer des Chatbot-Unternehmens Solvemate – https://www.linkedin.com/in/erikpfannmoeller/
👤 Guest: Matthew Dixon, Author, speaker and advisor on sales, service and customer experience; Chief research & innovation officer at Tethr
https://www.linkedin.com/in/matthewxdixon
__________________________
||||| LINKS |||||
🚨The Effortless Experience by Matt Dixon: https://www.penguinrandomhouse.com/books/312730/the-effortless-experience-by-matthew-dixon/
__________________________
||||| SPONSORS |||||
🔥 Salesupply – Call centre specialised in e-commerce: www.digitalkompakt.de/callcenter
🔥 Overview of all sponsors: www.digitalkompakt.de/sponsoren/
🎧 Our exclusive audio partner Bang & Olufsen❤️. Find out more about our audio specialist here: www.digitalkompakt.de/audiopartner
__________________________
||||| CHAPTERS|||||
from 00:00 | Presentation and introduction to the topic
from 06:25 | Customer service: the wow-moment
from 10:39 | The customer's experience has to be awesome
from 17:08 | The customer’s expectation
from 26:58 | Concepts of effortless experience
from 28:52 | The Dyson-issue
from 34:45 | Farewell
__________________________
||||| US |||||
💛 More great things from us: https://linktr.ee/dkompakt