When we think of design, we often think of product design. But have you thought recently about service design? Good service design goes beyond customer satisfaction and into building strong customer relationships that are good for both customers and employees. A carefully designed customer experience can make a company more efficient, while boosting customer and employee happiness too. In this episode you’ll learn about the importance of service design, and why companies these days need to compete not on getting a good share of the customer’s wallet, but a good share of the customer’s time and care.
In this episode, you’ll learn...
• …what is service design and why does it matter
• …why companies need to remember that even if they automate parts of their customer service process, the experience is still a fully human one
• …that customers are the only ones that can see the customer experience from the customer’s viewpoint, and how this makes them co-creators of service design
• …why companies need to understand that customer service doesn’t begin and end at the edges of the computer or phone screen. It covers the entire customer journey from the first query or search
• …the importance of not just stepping into the customer’s shoes, but also understanding the context around their service interactions and their use of a product
• …how a deeper understanding of customer needs builds stronger relationships, helps a company be more efficient, and boosts employee happiness too
• …how the pandemic changed the way customers interact with companies
• …why customer service is not a cost, but in fact an opportunity to engage, learn and improve
• …why the future of service design lies in how we serve each other, together
👉 “The Art of Customer Service” is a podcast by Solvemate. You’re being connected… Hello, how can we help you? For top notch customer service insights and advice, just click the play button of “The Art of Customer Service”. Erik Pfannmöller and his guests cover lots of great topics on the subject of customer service industry trends, best practices, tools, techniques and advice.
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||||| PEOPLE |||||
🗣 Moderation: Erik Pfannmöller, AI-expert and founder of Solvemate, a leading platform for customer service automation – https://www.linkedin.com/in/erikpfannmoeller/
👤 Guest: Stefan Moritz, Senior Expert at McKinsey Design – https://se.linkedin.com/in/stefanmoritz
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||||| ABOUT SOLVEMATE |||||
🤖 Solvemate enables brands to deliver quality customer service through meaningful conversations. Our automation platform, powered by smart conversational AI, allows companies to deliver quality customer service, faster. Solvemate is trusted by brands such as On, musicMagpie, and ARMEDANGELS. – https://www.solvemate.com/en/
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||||| LINKS |||||
🚨 Download our “Beginner’s Guide to Customer Service Chatbots”: https://in.solvemate.com/en/guide-beginner-customer-service-chatbot
🚨 Download our guide on “How to Create a Customer Service Funnel”: https://in.solvemate.com/en/guide-customer-service-funnel
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||||| CHAPTERS |||||
from 00:00 | Introduction to the topic
from 05:08 | Outsourcing services?
from 11:11 | How software defines the customer experience
from 16:12 | Why are Start-Ups too product focused?
from 23:19 | How Covid changed service design
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||||| MORE INFORMATION |||||
To learn more on how customer service automation can help your service teams improve customer and agent satisfaction, visit www.solvemate.com