Bhūri-dā janāḥ means the most munificent, the person who is giving the best, the best giver in the world. That's what we're coming to in the Śrīmad-Bhāgavatam, because here we start with Kṛṣṇa saying in the Bhagavad Gītā, "Be fully Kṛṣṇa conscious" (Chapter 12). If you can't do that, practice thinking of Kṛṣṇa through the rules and regulations. If you can't do that, then just try to work for Kṛṣṇa. Give! If you can't give to Kṛṣṇa for some reason—and Prabhupāda gives definition to that, like your family won't let you: "I'm sorry, I can't give a check, but it has ISKCON on it. I'm toast."So then he says, "Well, just volunteer somewhere. Go and volunteer in a national park and try to do good for others. That'll raise your awareness that the more I give, the happier I become, the more fulfilled I am." That's a revelation to all living beings in the material world who are just trying to take for themselves. That's:

ahastāni sahastānām

apadāni catuṣ-padām

phalgūni tatra mahatāṁ

jīvo jīvasya jīvanam

(SB 1.13.47)

This statement early in the Bhāgavatam says that living beings are just trying to eat each other. Everyone's stealing everyone else's property; whatever wealth other people have, they try to siphon it off somehow. And ultimately, you know, "You've got a body, I think I'll just eat your body to stay alive." That's the material world, and it's scary, but it's the reality of the world.

So then we have this flip towards the spiritual world. How does it happen? Etāvāj janma sāphalyam: You want perfection in your life? Then learn how to give everything in a way of Śreyas—of doing good for others. That's how you become happy.

tava kathāmṛtaṁ tapta-jīvanaṁ

kavibhir īḍitaṁ kalmaṣāpaham

śravaṇa-maṅgalaṁ śrīmad ātataṁ

bhuvi gṛṇanti ye bhūri-dā janāḥ

(SB 10.31.9)

When Caitanya Mahāprabhu heard this verse, He became so enlivened that He embraced Pratāparudra Mahārāja at this point, when he said this verse, and He said, "You are the most munificent. You are the most munificent," He was saying over and over again to Pratāparudra Mahārāja for reciting that verse and letting that vibration out into the world. Those who are giving Kṛṣṇa-kathā, those who are teaching others about Kṛṣṇa, they are the most munificent in the world. So this principle escalates throughout the Śrīmad-Bhāgavatam.

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