Frito-Lay North America Senior Director of Marketing Bart LaCount says that technology has changed how people purchase products and interact with each other. In this episode, he provides lessons for all marketers and encourages us to be curious and innovative and to take an audience first approach to deliver on personalization. 

The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad Gagne which actions are critical and what you should do first, then next. Brad, VP of Analytics for POSSIBLE Mobile, is a new colleague of Jeff's, who has joined the leading app-building company as a strategist.

By the time you've listened to this episode, Colin Gibbs of FierceWireless will have been pitched four more stories, including three with shiny objects and no there-there. Listen to the editor and longtime mobile observer tell us how mobile consumers want to act with brands. And discover actionable steps to make your mobile experiences more meaningful for your audiences and your business.

Ten years into the "it's on" mobile era - think the introduction of the smartphone -- marketers are still grappling with the changes in consumer behavior. Gartner's Noah Elkin has counseled brands since the beginning. In this episode, he shares the one thing that marketers must do to advance and prosper. And he provides insight on augmented reality, voice-enabled interactions, and the customer journey. And more.