The Art of Mobile Persuasion Podcast

Surveys of marketers often sadly show that marketers are unable - or unwilling - to measure their mobile ROI. Yet they are asking for more money to fund the efforts. Pete Teigen (@teigenp), the mobile leader of IBM's Institute For Business Value, polled 1,000 businesses around the world to determine returns on investments. Many perform well, but 50% of the largest companies doing mobile are operating on an ad hoc basis rather than in a strategic fashion. Learn from those that are winning and follow their path.

Peggy joins Jeff to give her views on the advancements we've made in 2016 and why we are still failing in following the customer through the journey. Why do consumers "give brands the finger" in removing apps and what we can and must do about it. We also look ahead to what's next in 2017 and how to get past the hype of "mobile first" and "mobile only" to think and act holistically.

Do the agencies get mobile? What can we learn from mobile-first companies like Uber? Warren Zenna, EVP and Managing Director of Mobext U.S. tells Jeff what makes him happy, sad and mad and why the defining year for mobile won't begin for another 15 months.

Jeff gives mobile marketers a grade that may surprise and disappoint you. Hear what not to do, then take heed of the specific and actionable steps that Jeff recommends to put you on a better path. The lessons are deilvered in about 10 minutes. You may look back and say that was the best learning all week.

Retail industry expert Ryan Craver joins Jeff to discuss how the 2016 holiday selling season will be different than what we saw in 2015. Marketers will receive actionable insights to maximize your brand's opportunities and to exceed consumer expectations.