Derek Champagne is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. Derek shares his story of growing up from humble beginnings, on stage at age of 3, his years as a Hollywood musician, and his diverse journey to get where he is today.
He is the Founder & CEO of The Artist Evolution, A full service agency building memorable brands, marketing tools and campaigns for startups to household brands.
Derek is also the author of the best-selling marketing book: Don't Buy a Duck (endorsed by Seth Godin) and the host of the popular Business Leadership Series podcast, that also airs as a weekly business show on ESPN radio regionally.
Derek is also a published musician with contributions on soundtracks that have been featured on ABC, MTV, Bravo, E!, and Oxygen.
In This Episode, we talk about:
How Derek went from being a musician to owning a marketing agency
How Derek built a company that outlasted a recession
Communication with clients
Analyzing relationships with your clients
Scaling your company
Removing barriers of entry for your customer/client to work with you
Taking your business one 1st down at a time
& much more!
Resources:
1 piece of advice he wishes he was told when he started his journey: “Surround yourself with others who can help you - you don't know what you don't know”
Favorite Business Book:
View From The Top - Aaron Walker
Derek's Book:
Don't Buy A Duck: Stop wasting money and only do marketing that works
#1 Goal in the next 12 months: Run a marathon
Best Way to Follow his Journey:
https://www.linkedin.com/in/theartistevolution/
https://champagnemarketingcourses.com/sozesty