If you're going to do a pre-interview, you should do it well. Pre-interviews can be powerful ways to build intimacy and discover where to focus in the interview before you ever show up with you interviewee.
In this episode, I talk about seven tips for rocking your pre-interviews, including:
Do it well before the interview takes place
Be totally present
Focus less on ideas, more on story
Follow the energy
Find the story for each individual
Keep detailed notes to reference later on
If possible, finish up by scheduling the interview