A good jingle is short, catchy and teaches you a business name or phone number that you can't get out of your head — maybe even for years.

This hour we celebrate the art of the local jingle. We from some jingle writers who have written some legendary earworms. Jim Giberty is based in Bethel and wrote ads for local ski areas, as well as some broader New England gems, most notable, The Lobster Claw in Cape Cod. Cary Reich is based in Florida, but penned songs for Pizza Putt and Wendell's Furniture that will be familiar to longtime Vermonters. And we hear from Daisy Nell, a folk musician who has just so happened to have her songs become local jingles - her most famous being from the 1980s for the Snowsville General Store. 

Broadcast live on Thursday, July 10, 2025, at noon; rebroadcast at 7 p.m.

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