Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneur Podcast, I speak with Anke Herrman, a Business Coach, an Online Tech Mentor, and the author of Taming The Tech Monster.
Anke grew up in East Germany and had always dreamt of moving to different countries. She was a linguist, but also loved maths for its structure.
Upon moving to Australia, she faced difficulty finding a translator job and found herself working in the software industry. It was here that she discovered programming, and though overwhelmed at first, she soon came to see it as just another language, and a straight-forward one at that. Eventually, she moved to London where she accessed more tech opportunities.
In 2004, she left the corporate world and moved to Spain to pursue her creativity, starting a dress-making business. However, she soon realised that she needed a change due to burnout. Recognising the similarities between dress-making and starting a business, she saw an opportunity to become a coach and put her skills to use.
Now, she uses her knowledge in technology, teaching, psychology, and business to help coaches and educators with their online offerings. By handling the technical aspects, they can focus on their clients' needs. Her guidance leads them to achieve their goals and create prosperous online businesses.
Don't miss this episode as Anke shares her insights on guiding you through the creative process of establishing a prosperous online business by using your passion - without the struggle.
"When building an online business, give yourself some slack to allow for that learning phase and don’t beat yourself up when you feel overwhelmed." - Anke Herrmann
Highlights
In this value-packed episode you'll learn:
- Why it’s crucial to discover your own approach and follow your unique way of doing things.
- Why tech problems are rarely really about the ‘tech’.
- What it means to validate your ideas.
- How you can serve more people without burning out.
- The significance of crafting an experience that people want.
- Why it’s important to acquire knowledge gradually and in small steps.
"If it feels hard, you're skipping steps. Slow down, make the steps smaller and work off the assumption that you have what it takes to figure this out, because you do." - Anke Herrmann
About Anke
Anke is an online tech expert, coach and author of Taming the Tech Monster. She started her entrepreneurial journey in 2004 when she quit her software developer career in the UK, moved to Spain and started a sewing business. It felt like riding a wild elephant until she realised that building a business really is a creative process, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.
She now uses everything she's learnt about tech, teaching, psychology and business to guide coaches & educators from big idea to sold out online offers. She takes care of tech for them so that they can focus on taking care of the clients they're here to serve.
Connect with Anke
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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